Pets · Small-town market · Illinois
Veterinarians in the Dixon, IL area
The veterinarians in the Dixon, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #206 of 398 scored small-town markets
#9 of 19 scored small-town markets based in Illinois
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $10.8M
- On pets · $809 a household
- Spending per listing
- $1.8M
- 34% below the U.S.
- Listings per 10k households
- 4.5
- 36% above the U.S.
- Population, 2025
- 32,914
- −3.4% since 2020
See the veterinarians around any address in the Dixon area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Dixon area comes to about $10.8M a year: $809 per household, 11% below the U.S. average. Spread across 6 veterinarians, that is $1.8M per clinic, 34% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Dixon area has 6 veterinarians on map listings as of September 2026. None of them are chain locations, against 19% across the U.S. That comes to 4.5 for every 10,000 households, 36% above the U.S. rate of 3.3.
Official counts show 3 businesses with payroll classed as veterinary services in the Dixon area in 2023. That is one for every 4,446 households, against one for every 3,767 across the U.S.
Population estimates show the Dixon area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. The Dixon area scores 50 (upper middle) on the Groundwork market score for veterinarians, ranking #206 of 398 scored small-town markets and #9 of 19 scored small-town markets based in Illinois.
How the Dixon area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dixon area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 3.0 | 3.3 |
| Spending per listing | $1.8M | $3.1M | $2.7M |
| Households per official establishment | 4,446 | 4,346 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +5.4% | +6.8% |
| Population growth, 2020–2025 | −3.4% | −0.6% | +3.1% |
| Spending per household on pets | $809 | $925 | $909 |
| Median household income | $70,292 | $83,390 | $80,734 |
| Groundwork market score | 50 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 69
- Annual payroll, 2023
- $3.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Dixon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dixon area
- Population, 2025 estimate
- 32,914−3.4% since 2020
- Households
- 13,337
- Median age
- 43.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 725 sq. mi.
- People per square mile
- 47
- Median household income
- $70,292+20.8% vs. 2015–2019, before inflation
- Average household income
- $90,634
- Median home value
- $154,600
- Jobs located here
- 12,678
- Daytime population
- 30,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dixon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for veterinarians, numbered among those based in Illinois, with the Dixon area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Effingham, IL | 66 | 6 | 3.3 | $2.5M | −0.9% | #90 of 398 |
| 2Rochelle, IL | 65 | 7 | 3.4 | $2.5M | −0.7% | #92 of 398 |
| 3Sterling, IL | 65 | 7 | 3.0 | $2.5M | −2.6% | #93 of 398 |
| 4Danville, IL | 60 | 8 | 2.7 | $2.7M | −3.7% | #124 of 398 |
| 5Ottawa, IL | 59 | 21 | 3.4 | $2.4M | −1.6% | #129 of 398 |
| 6Charleston-Mattoon, IL | 56 | 6 | 2.9 | $2.5M | −1.0% | #150 of 398 |
| 7Pontiac, IL | 53 | 5 | 3.4 | $2.4M | −2.1% | #176 of 398 |
| 8Marion-Herrin, IL | 52 | 11 | 3.8 | $2.1M | +0.2% | #192 of 398 |
| 9Dixon, IL | 50 | 6 | 4.5 | $1.8M | −3.4% | #206 of 398 |
| 10Quincy, IL-MO | 49 | 13 | 4.2 | $1.8M | −2.0% | #212 of 398 |
Other business types in the Dixon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses61
- Veterinarians50
- Pet grooming and boarding54
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Dixon, IL area?
Map listings as of September 2026 show 6 veterinarians in the Dixon area. None of them are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 3 businesses with payroll classed as veterinary services in 2023.
How much do households in the Dixon, IL area spend on pets?
About $10.8M a year, or $809 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 6 veterinarians on map listings, it comes to $1.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 13,337 households in the Dixon area and national spending patterns by income.
How does the Dixon, IL area compare with the U.S. for veterinarians?
The Dixon area has 4.5 veterinarians per 10,000 households, 36% above the U.S. rate of 3.3. Spending per clinic is $1.8M, 34% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Dixon area would have about 4, against 6 on map listings. There is one business with payroll in the industry for every 4,446 households, against one for every 3,767 across the U.S.
How fast is the Dixon, IL area growing?
Population estimates put the Dixon area at 32,914 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 13,337 households. Median household income in the Dixon area is $70,292, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dixon area scores 50 for veterinarians (upper middle), #206 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dixon area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Dixon area
Screening a site or an acquisition in the Dixon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.