Food and drink · Small-town market · Illinois
Sit-down restaurants in the Dixon, IL area
The sit-down restaurants in the Dixon, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #395 of 538 scored small-town markets
#16 of 20 scored small-town markets based in Illinois
- Listings
- 77
- 21 chain locations (27%)
- Official establishments
- 29
- +3.6% since 2019
- Household spending a year
- $49.8M
- On food away from home · $3,732 a household
- Spending per listing
- $646K
- 3% below the U.S.
- Listings per 10k households
- 57.7
- 6% below the U.S.
- Population, 2025
- 32,914
- −3.4% since 2020
See the sit-down restaurants around any address in the Dixon area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,732 per household (8% below the U.S. average), households in the Dixon area spend about $49.8M a year on food away from home. Spread across 77 sit-down restaurants, that is $646K per restaurant, 3% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 77 sit-down restaurants on map listings in the Dixon area as of September 2026. 21 of them (27%) are chain locations, against 29% across the U.S. Per 10,000 households, that is 57.7, 6% below the U.S. rate of 61.3.
In 2023, official counts showed 29 businesses with payroll in the Dixon area classed as full-service restaurants, up 3.6% from 2019. That is one for every 460 households, against one for every 500 across the U.S. Official counts list 5 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $792K has gone to businesses classed as full-service restaurants in the Dixon area.
Population estimates put the population change in the Dixon area from 2020 to 2025 at −3.4%, against +3.1% for the U.S. The Dixon area scores 38 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #395 of 538 scored small-town markets and #16 of 20 scored small-town markets based in Illinois.
How the Dixon area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dixon area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 57.7 | 62.0 | 61.3 |
| Spending per listing | $646K | $680K | $664K |
| Households per official establishment | 460 | 507 | 500 |
| Official establishment growth, 2019–2023 | +3.6% | +0.4% | +1.5% |
| Population growth, 2020–2025 | −3.4% | −0.6% | +3.1% |
| Spending per household on food away from home | $3,732 | $4,215 | $4,070 |
| Median household income | $70,292 | $83,390 | $80,734 |
| Groundwork market score | 38 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29+3.6% over the period
- Employees, 2023
- 262
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 7721 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $792K
SBA-backed loans to businesses classed as full-service restaurants in the Dixon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Dixon area
- Population, 2025 estimate
- 32,914−3.4% since 2020
- Households
- 13,337
- Median age
- 43.7
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 725 sq. mi.
- People per square mile
- 47
- Median household income
- $70,292+20.8% vs. 2015–2019, before inflation
- Average household income
- $90,634
- Median home value
- $154,600
- Jobs located here
- 12,678
- Daytime population
- 30,631Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Dixon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for sit-down restaurants, numbered among those based in Illinois, with the Dixon area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 63 | 108 | 51.9 | $761K | −0.7% | #134 of 538 |
| 2Freeport, IL | 56 | 81 | 41.8 | $832K | −3.0% | #199 of 538 |
| 3Lincoln, IL | 55 | 48 | 42.6 | $850K | −2.5% | #212 of 538 |
| 4Marion-Herrin, IL | 54 | 155 | 53.5 | $677K | +0.2% | #224 of 538 |
| 5Effingham, IL | 52 | 100 | 55.2 | $703K | −0.9% | #246 of 538 |
| 6Danville, IL | 50 | 140 | 46.5 | $719K | −3.7% | #263 of 538 |
| 7Quincy, IL-MO | 48 | 148 | 47.6 | $746K | −2.0% | #282 of 538 |
| 8Pontiac, IL | 48 | 75 | 51.3 | $741K | −2.1% | #284 of 538 |
| 9Jacksonville, IL | 48 | 81 | 53.6 | $669K | −3.1% | #292 of 538 |
| 10Taylorville, IL | 47 | 63 | 46.4 | $752K | −1.5% | #301 of 538 |
| 16Dixon, IL | 38 | 77 | 57.7 | $646K | −3.4% | #395 of 538 |
Other business types in the Dixon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes46
- Sit-down restaurants38
- Fast food and sandwich shops63
- Pizza46
- Coffee shops and cafes68
- Bakeries and dessert shops71
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Dixon, IL area?
As of September 2026, map listings count 77 sit-down restaurants in the Dixon area. 21 of them (27%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 29 businesses with payroll classed as full-service restaurants in 2023, up 3.6% from 2019. Official counts also show 5 one-person businesses without payroll.
How much do households in the Dixon, IL area spend on food away from home?
About $49.8M a year, or $3,732 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 77 sit-down restaurants on map listings, it comes to $646K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 13,337 households in the Dixon area and national spending patterns by income.
How does the Dixon, IL area compare with the U.S. for sit-down restaurants?
The Dixon area has 57.7 sit-down restaurants per 10,000 households, 6% below the U.S. rate of 61.3. Spending per restaurant is $646K, 3% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Dixon area would have about 75, against 77 on map listings. There is one business with payroll in the industry for every 460 households, against one for every 500 across the U.S. The official count rose 3.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Dixon, IL area growing?
Population estimates put the Dixon area at 32,914 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 13,337 households. Median household income in the Dixon area is $70,292, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dixon area scores 38 for sit-down restaurants (lower middle), #395 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Dixon area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Dixon area
Screening a site or an acquisition in the Dixon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Dixon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.