Beauty and personal care · Small-town market · Wisconsin
Nail salons in the Sparta, WI area
Competitor counts, household spending and official business counts for nail salons in the Sparta, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #309 of 387 scored small-town markets
#11 of 11 scored small-town markets based in Wisconsin
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On personal care products and services · $940 a household
- Spending per listing
- $1.3M
- 21% below the U.S.
- Listings per 10k households
- 7.1
- 18% above the U.S.
- Population, 2025
- 46,572
- +0.6% since 2020
See the nail salons around any address in the Sparta area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sparta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Sparta area has a Groundwork market score of 34 (lower middle): #309 of 387 scored small-town markets and #11 of 11 scored small-town markets based in Wisconsin. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 13 nail salons in the Sparta area. One of them (8%) is a chain location, against 27% across the U.S. Per 10,000 households, that is 7.1, 18% above the U.S. rate of 6.0.
At $940 per household (6% below the U.S. average), households in the Sparta area spend about $17.2M a year on personal care products and services. Spread across 13 nail salons, that is $1.3M per salon, 21% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 5 businesses with payroll in the Sparta area classed as nail salons. That is one for every 3,660 households, against one for every 3,754 across the U.S. Population estimates show the Sparta area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Sparta area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sparta area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 4.4 | 6.0 |
| Spending per listing | $1.3M | $2.3M | $1.7M |
| Households per official establishment | 3,660 | 5,332 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +35.2% | +23.2% |
| Population growth, 2020–2025 | +0.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $940 | $1,007 | $1,005 |
| Median household income | $69,467 | $77,485 | $80,734 |
| Groundwork market score | 34 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 9
- Annual payroll, 2023
- $209K
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Sparta area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sparta area
- Population, 2025 estimate
- 46,572+0.6% since 2020
- Households
- 18,301
- Median age
- 40.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 901 sq. mi.
- People per square mile
- 51
- Median household income
- $69,467
- Average household income
- $87,535
- Median home value
- $210,000
- Jobs located here
- 19,806
- Daytime population
- 44,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sparta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Sparta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for nail salons, numbered among those based in Wisconsin, with the Sparta area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beaver Dam, WI | 81 | 9 | 2.5 | $3.9M | −0.3% | #10 of 387 |
| 2Manitowoc, WI | 78 | 6 | 1.7 | $5.5M | +0.4% | #14 of 387 |
| 3Menomonie, WI | 75 | 6 | 3.4 | $2.8M | +1.7% | #27 of 387 |
| 4Marinette, WI-MI | 72 | 5 | 1.7 | $5.2M | +0.3% | #38 of 387 |
| 5Whitewater-Elkhorn, WI | 72 | 13 | 3.0 | $3.5M | +0.8% | #41 of 387 |
| 6Watertown-Fort Atkinson, WI | 68 | 15 | 4.3 | $2.4M | +0.3% | #77 of 387 |
| 7Baraboo, WI | 67 | 13 | 4.6 | $2.2M | +1.3% | #82 of 387 |
| 8Stevens Point-Plover, WI | 62 | 16 | 5.4 | $1.8M | +2.2% | #118 of 387 |
| 9Wisconsin Rapids-Marshfield, WI | 53 | 22 | 6.8 | $1.4M | −0.2% | #188 of 387 |
| 10Rice Lake, WI | 45 | 10 | 5.0 | $1.8M | −0.5% | #230 of 387 |
| 11Sparta, WI | 34 | 13 | 7.1 | $1.3M | +0.6% | #309 of 387 |
Other business types in the Sparta area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons57
- Barbershops72
- Nail salons34
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Sparta, WI area?
There are 13 nail salons on map listings in the Sparta area as of September 2026. One of them (8%) is a chain location. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Another 11 one-person businesses have no payroll, by official counts.
How much do households in the Sparta, WI area spend on personal care products and services?
About $17.2M a year, or $940 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $1.3M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 18,301 households in the Sparta area and national spending patterns by income.
How does the Sparta, WI area compare with the U.S. for nail salons?
The Sparta area has 7.1 nail salons per 10,000 households, 18% above the U.S. rate of 6.0. Spending per salon is $1.3M, 21% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Sparta area would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 3,660 households, against one for every 3,754 across the U.S.
How fast is the Sparta, WI area growing?
Population estimates put the Sparta area at 46,572 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 18,301 households. The median household income in the Sparta area is $69,467 a year, 14% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sparta area scores 34 for nail salons (lower middle), #309 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sparta area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Sparta area
Screening a site or an acquisition in the Sparta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sparta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.