Pets · Small-town market · South Dakota
Pet stores in the Mitchell, SD area
The pet stores in the Mitchell, SD area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #183 of 220 scored small-town markets
#1 of 2 scored small-town markets based in South Dakota
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.6M
- On pets · $785 a household
- Spending per listing
- $1.7M
- 62% below the U.S.
- Listings per 10k households
- 4.6
- 2.3 times the U.S.
- Population, 2025
- 25,913
- +0.6% since 2020
See the pet stores around any address in the Mitchell area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mitchell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet stores in the Mitchell area is 31 (lower middle), #183 of 220 scored small-town markets and #1 of 2 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 5 pet stores in the Mitchell area. Of those, 2 are chain locations, or 40%, against 38% across the U.S. Per 10,000 households, that is 4.6, 2.3 times the U.S. rate of 2.0.
At $785 per household (14% below the U.S. average), households in the Mitchell area spend about $8.6M a year on pets. Spread across 5 pet stores, that is $1.7M per store, 62% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet and pet supplies stores in the Mitchell area: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $522K has gone to businesses classed as pet and pet supplies stores in the Mitchell area. Population estimates show the Mitchell area grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Mitchell area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mitchell area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 2.1 | 2.0 |
| Spending per listing | $1.7M | $4M | $4.5M |
| Households per official establishment | n/a | 16,616 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | n/a | −1.6% |
| Population growth, 2020–2025 | +0.6% | +5.3% | +3.1% |
| Spending per household on pets | $785 | $835 | $909 |
| Median household income | $69,101 | $75,081 | $80,734 |
| Groundwork market score | 31 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $522K
SBA-backed loans to businesses classed as pet and pet supplies stores in the Mitchell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mitchell area
- Population, 2025 estimate
- 25,913+0.6% since 2020
- Households
- 10,977
- Median age
- 41.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,440 sq. mi.
- People per square mile
- 18
- Median household income
- $69,101
- Average household income
- $87,541
- Median home value
- $197,700
- Jobs located here
- 13,823
- Daytime population
- 25,767Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mitchell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Mitchell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for pet stores, numbered among those based in South Dakota, with the Mitchell area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mitchell, SD | 31 | 5 | 4.6 | $1.7M | +0.6% | #183 of 220 |
| 2Aberdeen, SD | 29 | 8 | 4.5 | $1.8M | −1.5% | #187 of 220 |
Other business types in the Mitchell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses30
- Veterinarians28
- Pet grooming and boarding
- Pet stores31
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Mitchell, SD area?
The Mitchell area has 5 pet stores on map listings as of September 2026. 2 of them (40%) are chain locations. The listings count pet stores. No official count is published for pet and pet supplies stores in the Mitchell area: counts under 3 are left out.
How much do households in the Mitchell, SD area spend on pets?
About $8.6M a year, or $785 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 5 pet stores on map listings, it comes to $1.7M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 10,977 households in the Mitchell area and national spending patterns by income.
How does the Mitchell, SD area compare with the U.S. for pet stores?
The Mitchell area has 4.6 pet stores per 10,000 households, 2.3 times the U.S. rate of 2.0. Spending per store is $1.7M, 62% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Mitchell area would have about 2, against 5 on map listings.
How fast is the Mitchell, SD area growing?
Population estimates put the Mitchell area at 25,913 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 10,977 households. Median household income in the Mitchell area is $69,101, 14% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mitchell area scores 31 for pet stores (lower middle), #183 of 220 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mitchell area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Mitchell area
Screening a site or an acquisition in the Mitchell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mitchell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.