Pets · Small-town market · Michigan
Pet grooming and boarding businesses in the Big Rapids, MI area
Competitor counts, household spending and official business counts for pet grooming and boarding businesses in the Big Rapids, MI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #286 of 387 scored small-town markets
#10 of 16 scored small-town markets based in Michigan
- Listings
- 9
- 1 chain location (11%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $11.9M
- On pets · $712 a household
- Spending per listing
- $1.3M
- 48% below the U.S.
- Listings per 10k households
- 5.4
- 50% above the U.S.
- Population, 2025
- 42,320
- +4.7% since 2020
See the pet grooming and boarding businesses around any address in the Big Rapids area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Big Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 9 pet grooming and boarding businesses in the Big Rapids area. One of them (11%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 5.4, 50% above the U.S. rate of 3.6.
Household spending on pets in the Big Rapids area comes to about $11.9M a year: $712 per household, 22% below the U.S. average. That is about $1.3M of household spending for each business on map listings, 48% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
There is no official count of businesses with payroll classed as pet care (except veterinary) in the Big Rapids area: counts under 3 aren’t published.
Population estimates show the Big Rapids area grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in the Big Rapids area is 38 (lower middle), #286 of 387 scored small-town markets and #10 of 16 scored small-town markets based in Michigan.
How the Big Rapids area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Big Rapids area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 3.8 | 3.6 |
| Spending per listing | $1.3M | $2.2M | $2.5M |
| Households per official establishment | n/a | 5,995 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +33.1% | +25.2% |
| Population growth, 2020–2025 | +4.7% | +0.6% | +3.1% |
| Spending per household on pets | $712 | $843 | $909 |
| Median household income | $60,951 | $72,875 | $80,734 |
| Groundwork market score | 38 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 91 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in the Big Rapids area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Big Rapids area
- Population, 2025 estimate
- 42,320+4.7% since 2020
- Households
- 16,708
- Median age
- 41.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 555 sq. mi.
- People per square mile
- 74
- Median household income
- $60,951+35.4% vs. 2015–2019, before inflation
- Average household income
- $74,230
- Median home value
- $178,900
- Jobs located here
- 11,143
- Daytime population
- 38,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Big Rapids area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Big Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Michigan
Every Michigan market ranked →The highest-scoring small-town markets in Michigan for pet grooming and boarding businesses, numbered among those based in Michigan (a market based in another state is listed without a number), with the Big Rapids area marked.
Top small-town markets in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Petoskey, MI | 66 | 6 | 3.9 | $2.2M | −1.0% | #77 of 387 |
| 2Coldwater, MI | 60 | 6 | 3.5 | $2.1M | +2.5% | #118 of 387 |
| 3Mount Pleasant, MI | 57 | 6 | 2.4 | $2.9M | +0.3% | #140 of 387 |
| 4Cadillac, MI | 53 | 8 | 4.1 | $1.8M | +2.0% | #169 of 387 |
| 5Adrian, MI | 53 | 20 | 5.1 | $1.5M | −1.6% | #174 of 387 |
| 6Hillsdale, MI | 44 | 8 | 4.5 | $1.7M | 0.0% | #240 of 387 |
| Marinette, WI-MI | 43 | 12 | 4.1 | $1.8M | +0.3% | #249 of 387 |
| 7Holland, MI | 43 | 34 | 7.5 | $1.2M | +2.1% | #254 of 387 |
| 8Sturgis, MI | 40 | 11 | 4.7 | $1.6M | +0.1% | #266 of 387 |
| 9Marquette, MI | 39 | 17 | 6.0 | $1.3M | +2.3% | #275 of 387 |
| 10Big Rapids, MI | 38 | 9 | 5.4 | $1.3M | +4.7% | #286 of 387 |
Other business types in the Big Rapids area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians41
- Pet grooming and boarding38
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Big Rapids, MI area?
There are 9 pet grooming and boarding businesses on map listings in the Big Rapids area as of September 2026. One of them (11%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in the Big Rapids area: counts under 3 are left out.
How much do households in the Big Rapids, MI area spend on pets?
About $11.9M a year, or $712 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 9 pet grooming and boarding businesses on map listings, it comes to $1.3M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 16,708 households in the Big Rapids area and national spending patterns by income.
How does the Big Rapids, MI area compare with the U.S. for pet grooming and boarding businesses?
The Big Rapids area has 5.4 pet grooming and boarding businesses per 10,000 households, 50% above the U.S. rate of 3.6. Spending per business is $1.3M, 48% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Big Rapids area would have about 5, against 9 on map listings.
How fast is the Big Rapids, MI area growing?
Population estimates put the Big Rapids area at 42,320 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 16,708 households. The median household income in the Big Rapids area is $60,951 a year, 25% below the U.S. median of $80,734. That rose 35.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Big Rapids area scores 38 for pet grooming and boarding businesses (lower middle), #286 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Big Rapids area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Big Rapids area
Screening a site or an acquisition in the Big Rapids area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Big Rapids area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.