Health care · Small-town market · Colorado
Chiropractors in the Durango, CO area
How the Durango, CO area compares with other small-town markets and the U.S. for chiropractors: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #311 of 426 scored small-town markets
#7 of 8 scored small-town markets based in Colorado
- Listings
- 27
- 0 chain locations (0%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $32.8M
- On medical and dental services · $1,344 a household
- Spending per listing
- $1.2M
- 49% below the U.S.
- Listings per 10k households
- 11.1
- 2.1 times the U.S.
- Population, 2025
- 56,898
- +2.2% since 2020
See the chiropractors around any address in the Durango area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Durango area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Durango area spend about $32.8M a year on medical and dental services, or $1,344 per household, 4% above the U.S. average. That works out to $1.2M per practice, 49% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.
There are 27 chiropractors on map listings in the Durango area as of September 2026. None of them are chain locations, against 8% across the U.S. That is 11.1 per 10,000 households, 2.1 times the U.S. rate of 5.4.
The official count of businesses with payroll classed as offices of chiropractors in the Durango area was 12 in 2023. That is one for every 2,032 households, against one for every 3,237 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $230K has gone to businesses classed as offices of chiropractors in the Durango area.
Population estimates show the Durango area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for chiropractors in the Durango area is 38 (lower middle), #311 of 426 scored small-town markets and #7 of 8 scored small-town markets based in Colorado.
How the Durango area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Durango area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.1 | 7.8 | 5.4 |
| Spending per listing | $1.2M | $1.8M | $2.4M |
| Households per official establishment | 2,032 | 2,223 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | +0.3% | +0.8% |
| Population growth, 2020–2025 | +2.2% | +3.9% | +3.1% |
| Spending per household on medical and dental services | $1,344 | $1,423 | $1,288 |
| Median household income | $86,056 | $95,470 | $80,734 |
| Groundwork market score | 38 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 37
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 270 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $230K
SBA-backed loans to businesses classed as offices of chiropractors in the Durango area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Durango area
- Population, 2025 estimate
- 56,898+2.2% since 2020
- Households
- 24,378
- Median age
- 43.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,690 sq. mi.
- People per square mile
- 33
- Median household income
- $86,056+25.3% vs. 2015–2019, before inflation
- Average household income
- $113,780
- Median home value
- $591,500
- Jobs located here
- 25,833
- Daytime population
- 57,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Durango area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Durango area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for chiropractors, numbered among those based in Colorado, with the Durango area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cañon City, CO | 67 | 6 | 3.3 | $3.4M | +2.4% | #75 of 426 |
| 2Fort Morgan, CO | 64 | 5 | 4.5 | $2.6M | +4.2% | #102 of 426 |
| 3Breckenridge, CO | 59 | 10 | 6.4 | $2.4M | +1.1% | #146 of 426 |
| 4Steamboat Springs, CO | 47 | 12 | 7.2 | $2M | +0.9% | #237 of 426 |
| 5Edwards, CO | 44 | 15 | 6.8 | $2.2M | −2.4% | #256 of 426 |
| 6Rifle, CO | 40 | 29 | 8.9 | $1.6M | +1.2% | #290 of 426 |
| 7Durango, CO | 38 | 27 | 11.1 | $1.2M | +2.2% | #311 of 426 |
| 8Montrose, CO | 30 | 18 | 10.0 | $1.2M | +4.1% | #385 of 426 |
Other business types in the Durango area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Durango, CO area?
As of September 2026, map listings count 27 chiropractors in the Durango area. None of them are chain locations. The listings count chiropractors. Official counts show 12 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in the Durango, CO area spend on medical and dental services?
About $32.8M a year, or $1,344 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 27 chiropractors on map listings, it comes to $1.2M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 24,378 households in the Durango area and national spending patterns by income.
How does the Durango, CO area compare with the U.S. for chiropractors?
The Durango area has 11.1 chiropractors per 10,000 households, 2.1 times the U.S. rate of 5.4. Spending per practice is $1.2M, 49% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, the Durango area would have about 14, against 27 on map listings. There is one business with payroll in the industry for every 2,032 households, against one for every 3,237 across the U.S.
How fast is the Durango, CO area growing?
Population estimates put the Durango area at 56,898 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 24,378 households. The median household income in the Durango area is $86,056 a year, 7% above the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Durango area scores 38 for chiropractors (lower middle), #311 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Durango area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Durango area
Screening a site or an acquisition in the Durango area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Durango area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.