County profile · Ohio
Highland County, OH market data
How Highland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 43,823
- +1.1% since 2020
- Households
- 16,938
- Median household income
- $65,785
- +48.9% vs. 2015–2019, before inflation
- Median home value
- $168,900
- Jobs located here
- 10,840
- Highest market score
- 75
- Car washes and detailing, #124 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Highland County by name and distance, and the households and spending within reach. Or open the report at the center of Highland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Highland County has an estimated 43,823 people and 16,938 households. Between 2020 and 2025, the population of Highland County grew 1.1%, slower than the U.S. (+3.1%). Median household income in Highland County is $65,785, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 48.9%, before inflation.
Relative to the U.S., household spending in Highland County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Highland County, car washes and detailers (75), coffee shops and cafes (70) and hair salons (69) have the highest Groundwork market scores. For car washes and detailers, that ranks #124 of 1,451 scored counties.
Against the U.S., map listings per household run highest for gas stations (57% above the U.S. rate) and lowest for real estate businesses (62% below the U.S. rate).
All 56 business types in Highland County
Highest Groundwork market score first. Each score compares Highland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 75 | #124 of 1,451 | 6 | 3.5 | $3.4M | 134 | Under 3 |
| Coffee shops and cafes | 70 | #288 of 2,063 | 8 | 4.7 | $7.3M | 196 | 5 |
| Hair salons | 69 | #316 of 2,339 | 24 | 14.2 | $626K | 145 | 5 |
| Sit-down restaurants | 68 | #427 of 2,405 | 60 | 35.4 | $969K | 146 | 17 |
| Salons, barbers and spas | 67 | #380 of 2,385 | 44 | 26.0 | $341K | 160 | 7 |
| Restaurants and cafes | 67 | #471 of 2,405 | 104 | 61.4 | $559K | 151 | 54 |
| Collision repair and body shops | 66 | #296 of 1,327 | 5 | 3.0 | $4M | 131 | 5 |
| HVAC and plumbing | 65 | #320 of 1,707 | 5 | 3.0 | $8.2M | 173 | 10 |
| Gyms, studios and classes | 65 | #412 of 2,088 | 14 | 8.3 | $842K | 127 | 4 |
| Spas and skin care | 64 | #382 of 1,769 | 8 | 4.7 | $1.9M | 214 | Under 3 |
| Dentists and orthodontists | 63 | #465 of 1,886 | 13 | 7.7 | $1.6M | 167 | 11 |
| Clothing, shoes and laundry | 62 | #631 of 2,210 | 24 | 14.2 | $1.2M | 141 | 4 |
| Auto repair and car care | 62 | #665 of 2,401 | 66 | 39.0 | $306K | 114 | 26 |
| Clothing and shoe stores | 61 | #652 of 2,087 | 18 | 10.6 | $1.7M | 130 | 4 |
| Fast food and sandwich shops | 60 | #727 of 2,222 | 12 | 7.1 | $4.8M | 159 | 32 |
| Doctors, dentists and clinics | 58 | #822 of 2,394 | 83 | 49.0 | $258K | 169 | 40 |
| Real estate | 57 | #711 of 2,229 | 25 | 14.8 | Index only | 201 | 9 |
| Primary care and pediatrics | 56 | #644 of 1,656 | 11 | 6.5 | $1.9M | 109 | 19 |
| Bakeries and dessert shops | 56 | #703 of 1,889 | 13 | 7.7 | $4.5M | 108 | 5 |
| Insurance agencies | 56 | #912 of 2,272 | 19 | 11.2 | $1.7M | 133 | 12 |
| Gyms | 55 | #724 of 1,792 | 9 | 5.3 | $1.3M | 101 | 4 |
| Auto repair shops | 55 | #963 of 2,378 | 45 | 26.6 | $448K | 101 | 19 |
| Real estate agents and brokers | 53 | #884 of 2,176 | 25 | 14.8 | Index only | 160 | 6 |
| Home repair trades | 51 | #981 of 2,057 | 17 | 10.0 | $2.4M | 99 | 20 |
| Gas stations | 51 | #1,132 of 2,358 | 29 | 17.1 | $1.8M | 76 | 21 |
| Tire shops | 50 | #777 of 1,530 | 8 | 4.7 | $2.5M | 101 | 6 |
| Lawn, cleaning and pest control | 49 | #893 of 1,771 | 11 | 6.5 | $1.7M | 101 | 18 |
| Chiropractors | 48 | #808 of 1,490 | 10 | 5.9 | $2.1M | 89 | 5 |
| Grocery stores | 48 | #1,084 of 2,070 | 11 | 6.5 | $8.7M | 94 | 7 |
| Barbershops | 43 | #882 of 1,356 | 8 | 4.7 | $1.9M | 100 | Under 3 |
| Landscaping and lawn care | 43 | #915 of 1,493 | 8 | 4.7 | $2.3M | 80 | 13 |
| Convenience stores | 41 | #1,438 of 2,261 | 16 | 9.4 | $6M | 76 | 8 |
| Funeral homes | 39 | #1,013 of 1,472 | 9 | 5.3 | $306K | 45 | 5 |
| Grocery and convenience stores | 39 | #1,632 of 2,402 | 37 | 21.8 | $2.6M | 76 | 15 |
| Optometrists and eye care | 37 | #963 of 1,302 | 8 | 4.7 | $2.7M | 85 | 5 |
| Pet businesses | 37 | #1,656 of 2,200 | 26 | 15.4 | $480K | 55 | 7 |
| Pet grooming and boarding | 36 | #1,057 of 1,461 | 7 | 4.1 | $1.8M | 70 | Under 3 |
| Pizza | 36 | #1,600 of 2,090 | 18 | 10.6 | $3.2M | 64 | 32 |
| Roofing and gutters | 26 | #1,054 of 1,177 | 8 | 4.7 | $5.1M | 61 | 4 |
| Veterinarians | 25 | #1,307 of 1,485 | 8 | 4.7 | $1.6M | 57 | 7 |
| Pet stores | 22 | #886 of 974 | 5 | 3.0 | $2.5M | 55 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.4 | $1.4M | 135 | 4 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $10.3M | 86 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.4 | $2.9M | 146 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.4 | $3.8M | 225 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.4 | $5.3M | 223 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.8 | $9.9M | 79 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $9.4M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $29.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $18.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $21.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $11.8M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Highland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.2M | $1,192 | 124 |
| Gasoline and other fuels | $52.4M | $3,094 | 119 |
| Food away from home | $58.1M | $3,432 | 84 |
| Groceries | $95.8M | $5,657 | 90 |
| Personal care products and services | $15M | $886 | 88 |
| Child care and other personal services | $5.4M | $320 | 55 |
| Memberships, classes and admissions | $11.8M | $696 | 71 |
| Medical and dental services | $21.4M | $1,263 | 98 |
| Pets | $12.5M | $737 | 81 |
| Clothing, shoes and related services | $29.7M | $1,754 | 85 |
| Vehicle insurance | $31.8M | $1,878 | 96 |
| Home repairs, maintenance and insurance | $41.1M | $2,425 | 80 |
| Lawn care, cleaning and other household services | $18.7M | $1,106 | 78 |
| Rent and homeowner costs | $217.8M | $12,859 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Highland County
- Population, 2025 estimate
- 43,823+1.1% since 2020
- Households
- 16,938
- Median age
- 40.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 553 sq. mi.
- People per square mile
- 79
- Median household income
- $65,785+48.9% vs. 2015–2019, before inflation
- Average household income
- $78,210
- Median home value
- $168,900
- Jobs located here
- 10,840
- Daytime population
- 35,956Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Highland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Highland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Highland County, OH growing?
Population estimates put Highland County at 43,823 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 16,938 households. Median household income rose 48.9% from the 2015–2019 survey, before inflation.
How much do households in Highland County, OH spend?
Households in Highland County spend about $217.8M a year on rent and homeowner costs, $95.8M on groceries and $58.1M on food away from home. Set against the U.S., households in Highland County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Highland County, OH?
The highest Groundwork market scores in Highland County are for car washes and detailers (75), coffee shops and cafes (70) and hair salons (69). Highland County ranks #124 of 1,451 scored counties for car washes and detailers.
How does Highland County, OH compare with the U.S.?
The median household income in Highland County is $65,785 a year, 19% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,900, against $332,700 for the U.S. For its number of households, Highland County has the most map listings, relative to the U.S., for gas stations (57% above the U.S. rate) and the fewest for real estate businesses (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Highland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Highland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Highland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Highland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.