County profile · Ohio
Ashtabula County, OH market data
Population, household spending and competition for 56 business types in Ashtabula County, each scored against other counties.
- Population, 2025
- 96,713
- −0.8% since 2020
- Households
- 39,245
- Median household income
- $57,728
- +23.6% vs. 2015–2019, before inflation
- Median home value
- $159,500
- Jobs located here
- 28,465
- Highest market score
- 74
- Dentists and orthodontists, #163 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Ashtabula County by name and distance, and the households and spending within reach. Or open the report at the center of Ashtabula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 96,713 people live in Ashtabula County, in 39,245 households. Population estimates show Ashtabula County declined 0.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in Ashtabula County is $57,728 a year, 28% below the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ashtabula County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Ashtabula County are for dentists and orthodontists (74), optometrists and eye clinics (73) and clothing and shoe stores (69). Ashtabula County ranks #163 of 1,886 scored counties for dentists and orthodontists.
Ashtabula County is part of the Cleveland metro area. For its number of households, Ashtabula County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for dentists and orthodontists (67% below the U.S. rate).
All 56 business types in Ashtabula County
Highest Groundwork market score first. Each score compares Ashtabula County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 74 | #163 of 1,886 | 17 | 4.3 | $2.9M | 291 | 12 |
| Optometrists and eye care | 73 | #145 of 1,302 | 6 | 1.5 | $8.1M | 259 | 4 |
| Clothing and shoe stores | 69 | #391 of 2,087 | 22 | 5.6 | $3.1M | 242 | 5 |
| Tire shops | 66 | #363 of 1,530 | 10 | 2.5 | $3.9M | 156 | 5 |
| Clothing, shoes and laundry | 66 | #474 of 2,210 | 36 | 9.2 | $1.9M | 213 | 8 |
| Nail salons | 63 | #310 of 1,328 | 9 | 2.3 | $3.8M | 225 | 5 |
| Chiropractors | 62 | #393 of 1,490 | 14 | 3.6 | $3.5M | 145 | 9 |
| Spas and skin care | 62 | #444 of 1,769 | 21 | 5.4 | $1.6M | 184 | 5 |
| Primary care and pediatrics | 61 | #476 of 1,656 | 18 | 4.6 | $2.7M | 152 | 38 |
| Doctors, dentists and clinics | 60 | #737 of 2,394 | 162 | 41.3 | $301K | 197 | 72 |
| Martial arts and dance studios | 59 | #402 of 1,334 | 12 | 3.1 | $2.2M | 109 | 3 |
| Physical therapy | 57 | #535 of 1,422 | 19 | 4.8 | $2.6M | 107 | 9 |
| Gyms | 55 | #717 of 1,792 | 19 | 4.8 | $1.4M | 106 | 8 |
| Yoga, Pilates and fitness studios | 54 | #298 of 777 | 5 | 1.3 | $5.3M | 130 | 8 |
| Gyms, studios and classes | 54 | #852 of 2,088 | 36 | 9.2 | $731K | 110 | 11 |
| Real estate | 52 | #968 of 2,229 | 54 | 13.8 | Index only | 212 | 25 |
| Hair salons | 52 | #1,055 of 2,339 | 66 | 16.8 | $512K | 119 | 17 |
| Salons, barbers and spas | 51 | #1,086 of 2,385 | 112 | 28.5 | $302K | 142 | 28 |
| Real estate agents and brokers | 50 | #1,030 of 2,176 | 49 | 12.5 | Index only | 185 | 15 |
| Car washes and detailing | 48 | #791 of 1,451 | 21 | 5.4 | $1.9M | 74 | 3 |
| Coffee shops and cafes | 48 | #1,075 of 2,063 | 23 | 5.9 | $5.7M | 153 | 24 |
| Child care and preschools | 47 | #896 of 1,611 | 13 | 3.3 | $924K | 92 | 15 |
| Insurance agencies | 47 | #1,208 of 2,272 | 36 | 9.2 | $1.7M | 137 | 29 |
| Barbershops | 44 | #847 of 1,356 | 15 | 3.8 | $2.3M | 120 | Under 3 |
| Lawn, cleaning and pest control | 43 | #1,116 of 1,771 | 26 | 6.6 | $1.6M | 98 | 41 |
| Grocery stores | 42 | #1,283 of 2,070 | 23 | 5.9 | $9.5M | 102 | 18 |
| Pet stores | 41 | #633 of 974 | 6 | 1.5 | $4.7M | 103 | Under 3 |
| Veterinarians | 41 | #951 of 1,485 | 14 | 3.6 | $2M | 74 | 9 |
| Electricians | 40 | #829 of 1,160 | 12 | 3.1 | $7.8M | 65 | 10 |
| Auto repair and car care | 40 | #1,662 of 2,401 | 160 | 40.8 | $244K | 91 | 59 |
| Collision repair and body shops | 39 | #916 of 1,327 | 14 | 3.6 | $2.8M | 90 | 13 |
| Pet grooming and boarding | 38 | #1,009 of 1,461 | 15 | 3.8 | $1.9M | 73 | 8 |
| Gas stations | 38 | #1,661 of 2,358 | 64 | 16.3 | $1.6M | 67 | 37 |
| Auto repair shops | 37 | #1,774 of 2,378 | 97 | 24.7 | $402K | 90 | 48 |
| Bakeries and dessert shops | 36 | #1,428 of 1,889 | 31 | 7.9 | $4.2M | 102 | 24 |
| Pet businesses | 36 | #1,675 of 2,200 | 49 | 12.5 | $572K | 65 | 17 |
| Sit-down restaurants | 35 | #1,825 of 2,405 | 197 | 50.2 | $662K | 100 | 70 |
| Funeral homes | 34 | #1,122 of 1,472 | 18 | 4.6 | $333K | 49 | 11 |
| Grocery and convenience stores | 33 | #1,854 of 2,402 | 86 | 21.9 | $2.5M | 75 | 33 |
| Landscaping and lawn care | 32 | #1,222 of 1,493 | 22 | 5.6 | $1.9M | 66 | 29 |
| HVAC and plumbing | 32 | #1,448 of 1,707 | 26 | 6.6 | $3.6M | 76 | 32 |
| Convenience stores | 32 | #1,739 of 2,261 | 45 | 11.5 | $4.8M | 61 | 15 |
| Home repair trades | 32 | #1,798 of 2,057 | 54 | 13.8 | $1.7M | 71 | 50 |
| Roofing and gutters | 29 | #1,008 of 1,177 | 16 | 4.1 | $5.9M | 69 | 8 |
| Laundromats | 26 | #659 of 785 | 7 | 1.8 | $9.7M | 77 | Under 3 |
| Restaurants and cafes | 24 | #2,208 of 2,405 | 418 | 106.5 | $312K | 84 | 184 |
| Fast food and sandwich shops | 22 | #2,014 of 2,222 | 62 | 15.8 | $2.1M | 69 | 90 |
| Pizza | 18 | #2,032 of 2,090 | 51 | 13.0 | $2.6M | 50 | 90 |
| House cleaning | Not scored | Not scored | 3 | 0.8 | $14.2M | 222 | 12 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $33.8M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $39M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $42.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ashtabula County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39M | $994 | 104 |
| Gasoline and other fuels | $101.6M | $2,588 | 100 |
| Food away from home | $130.4M | $3,323 | 82 |
| Groceries | $217.4M | $5,539 | 88 |
| Personal care products and services | $33.8M | $862 | 86 |
| Child care and other personal services | $12M | $306 | 53 |
| Memberships, classes and admissions | $26.3M | $671 | 68 |
| Medical and dental services | $48.7M | $1,241 | 96 |
| Pets | $28M | $714 | 79 |
| Clothing, shoes and related services | $67.6M | $1,722 | 84 |
| Vehicle insurance | $61.9M | $1,576 | 81 |
| Home repairs, maintenance and insurance | $93.7M | $2,388 | 79 |
| Lawn care, cleaning and other household services | $42.6M | $1,086 | 77 |
| Rent and homeowner costs | $495M | $12,613 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ashtabula County
- Population, 2025 estimate
- 96,713−0.8% since 2020
- Households
- 39,245
- Median age
- 42.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 702 sq. mi.
- People per square mile
- 138
- Median household income
- $57,728+23.6% vs. 2015–2019, before inflation
- Average household income
- $75,486
- Median home value
- $159,500
- Jobs located here
- 28,465
- Daytime population
- 87,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ashtabula County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ashtabula County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Mahoning County, OH226,491 people
- Cuyahoga County, OH1,245,873 people
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- Columbiana County, OH100,704 people
Questions
How fast is Ashtabula County, OH growing?
Population estimates put Ashtabula County at 96,713 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 39,245 households. Against the 2015–2019 survey, median household income rose 23.6%, before inflation.
How much do households in Ashtabula County, OH spend?
Households in Ashtabula County spend about $495M a year on rent and homeowner costs, $217.4M on groceries and $130.4M on food away from home. Relative to the U.S., household spending in Ashtabula County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Ashtabula County, OH?
Of the business types scored in Ashtabula County, dentists and orthodontists (74), optometrists and eye clinics (73) and clothing and shoe stores (69) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #163 of 1,886 scored counties.
How does Ashtabula County, OH compare with the U.S.?
Median household income in Ashtabula County is $57,728, 28% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $159,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for dentists and orthodontists (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Ashtabula County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ashtabula County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ashtabula County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ashtabula County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.