Fitness and classes · County · North Dakota
Gyms in Morton County, ND
Competitor counts, household spending and official business counts for gyms in Morton County, ND, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 1 chain location (33%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $12.7M
- On memberships, classes and admissions · $908 a household
- Spending per listing
- $4.2M
- 3.2 times the U.S.
- Listings per 10k households
- 2.2
- 71% below the U.S.
- Population, 2025
- 34,601
- +3.8% since 2020
See the gyms around any address in Morton County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3 gyms in Morton County. That is 2.2 per 10,000 households, 71% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Morton County comes to about $12.7M a year: $908 per household, 8% below the U.S. average. That works out to $4.2M per gym, 3.2 times the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Morton County was 5 in 2023. That is one for every 2,789 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
Population estimates put the population change in Morton County from 2020 to 2025 at +3.8%, faster than the U.S. (+3.1%). With 3 gyms on map listings, Morton County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Morton County compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morton County | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 8.0 | 7.6 |
| Spending per listing | $4.2M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,789 | 2,956 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +15.5% | +5.8% |
| Population growth, 2020–2025 | +3.8% | +2.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $908 | $922 | $983 |
| Median household income | $79,382 | $76,657 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5All fitness and recreational sports centers
- Employees, 2023
- 52
- Annual payroll, 2023
- $462K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 31 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Morton County
- Population, 2025 estimate
- 34,601+3.8% since 2020
- Households
- 13,946
- Median age
- 38.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.4
- Land area
- 1,926 sq. mi.
- People per square mile
- 18
- Median household income
- $79,382+12.5% vs. 2015–2019, before inflation
- Average household income
- $109,606
- Median home value
- $263,900
- Jobs located here
- 11,613
- Daytime population
- 28,489Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across North Dakota
Every North Dakota market ranked →The highest-scoring counties in North Dakota for gyms, numbered among those based in North Dakota, with Morton County marked.
Top counties in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McKenzie County, ND | 77 | 5 | 8.3 | $1.4M | +2.8% | #108 of 1,792 |
| 2Burleigh County, ND | 66 | 29 | 7.0 | $1.5M | +4.7% | #317 of 1,792 |
| 3Cass County, ND | 56 | 69 | 8.2 | $1.1M | +9.1% | #694 of 1,792 |
| 4Grand Forks County, ND | 51 | 24 | 7.7 | $1.1M | +1.9% | #882 of 1,792 |
| 5Stark County, ND | 50 | 10 | 7.4 | $1.2M | +0.5% | #912 of 1,792 |
| 6Richland County, ND | 50 | 6 | 8.8 | $1M | +1.2% | #928 of 1,792 |
| 7Williams County, ND | 45 | 15 | 9.9 | $1.1M | +1.4% | #1,092 of 1,792 |
| 8Ward County, ND | 39 | 28 | 9.8 | $961K | −2.4% | #1,265 of 1,792 |
| 9Ramsey County, ND | 27 | 6 | 11.1 | $711K | −0.4% | #1,570 of 1,792 |
| 10Barnes County, ND | 23 | 5 | 10.2 | $760K | −2.7% | #1,624 of 1,792 |
| Morton County, ND | Not scored | 3 | 2.2 | $4.2M | +3.8% |
Other business types in Morton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Morton County, ND?
There are 3 gyms on map listings in Morton County as of September 2026. The listings count gyms and fitness centers. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Morton County, ND spend on memberships, classes and admissions?
About $12.7M a year, or $908 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 3 gyms on map listings, it comes to $4.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 13,946 households in Morton County and national spending patterns by income.
How does Morton County, ND compare with the U.S. for gyms?
Morton County has 2.2 gyms per 10,000 households, 71% below the U.S. rate of 7.6. Spending per gym is $4.2M, 3.2 times the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Morton County would have about 10, against 3 on map listings. There is one business with payroll in the industry for every 2,789 households, against one for every 3,109 across the U.S.
How fast is Morton County, ND growing?
Population estimates put Morton County at 34,601 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 13,946 households. The median household income in Morton County is $79,382 a year, 2% below the U.S. median of $80,734. That rose 12.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morton County has no market score for gyms: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morton County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Morton County
Screening a site or an acquisition in Morton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.