County profile · North Carolina
Haywood County, NC market data
Population, household spending and competition for 56 business types in Haywood County, each scored against other counties.
- Population, 2025
- 63,369
- +1.9% since 2020
- Households
- 27,123
- Median household income
- $61,912
- +19.9% vs. 2015–2019, before inflation
- Median home value
- $279,200
- Jobs located here
- 17,778
- Highest market score
- 69
- Car washes and detailing, #247 of 1,451 scored counties
A site report maps the competitors on map listings around any address in Haywood County by name and distance, and the households and spending within reach. Or open the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 63,369 people live in Haywood County, in 27,123 households. Population estimates show Haywood County grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Haywood County is $61,912 a year, 23% below the U.S. median of $80,734. That rose 19.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Haywood County spend the most on vehicle insurance (an index of 138, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Haywood County are for car washes and detailers (69), roofing and gutter companies (67) and insurance agencies (67). Haywood County ranks #247 of 1,451 scored counties for car washes and detailers.
Haywood County is part of the Waynesville area. For its number of households, Haywood County has the most map listings, relative to the U.S., for electricians (2.2 times the U.S. rate) and the fewest for gyms (51% below the U.S. rate).
All 56 business types in Haywood County
Highest Groundwork market score first. Each score compares Haywood County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Car washes and detailing | 69 | #247 of 1,451 | 5 | 1.8 | $5.2M | 206 | 4 |
| Roofing and gutters | 67 | #202 of 1,177 | 5 | 1.8 | $14.3M | 169 | 4 |
| Insurance agencies | 67 | #545 of 2,272 | 28 | 10.3 | $2.6M | 208 | 30 |
| Funeral homes | 66 | #326 of 1,472 | 6 | 2.2 | $802K | 118 | 6 |
| Convenience stores | 66 | #546 of 2,261 | 18 | 6.6 | $8.5M | 108 | 5 |
| Child care and preschools | 65 | #380 of 1,611 | 6 | 2.2 | $1.7M | 167 | 14 |
| Gas stations | 65 | #567 of 2,358 | 37 | 13.6 | $2.3M | 97 | 28 |
| Collision repair and body shops | 62 | #380 of 1,327 | 6 | 2.2 | $4.3M | 140 | 7 |
| Barbershops | 59 | #460 of 1,356 | 7 | 2.6 | $3.2M | 167 | Under 3 |
| Gyms | 59 | #549 of 1,792 | 10 | 3.7 | $1.6M | 126 | Under 3 |
| Primary care and pediatrics | 58 | #559 of 1,656 | 11 | 4.1 | $2.5M | 141 | 26 |
| House cleaning | 57 | #283 of 847 | 6 | 2.2 | $6.1M | 95 | 10 |
| HVAC and plumbing | 57 | #607 of 1,707 | 15 | 5.5 | $4.8M | 100 | 20 |
| Nail salons | 55 | #528 of 1,328 | 9 | 3.3 | $2.5M | 147 | 5 |
| Optometrists and eye care | 54 | #588 of 1,302 | 9 | 3.3 | $3.1M | 98 | 3 |
| Coffee shops and cafes | 53 | #899 of 2,063 | 24 | 8.8 | $3.8M | 103 | 10 |
| Auto repair shops | 53 | #1,062 of 2,378 | 56 | 20.6 | $464K | 104 | 26 |
| Clothing, shoes and laundry | 52 | #1,057 of 2,210 | 45 | 16.6 | $1M | 117 | 11 |
| Clothing and shoe stores | 51 | #1,015 of 2,087 | 32 | 11.8 | $1.4M | 114 | 11 |
| Grocery and convenience stores | 51 | #1,176 of 2,402 | 61 | 22.5 | $2.5M | 74 | 14 |
| Veterinarians | 49 | #768 of 1,485 | 9 | 3.3 | $2.4M | 88 | 9 |
| Grocery stores | 49 | #1,062 of 2,070 | 22 | 8.1 | $7M | 75 | 9 |
| Pizza | 49 | #1,065 of 2,090 | 18 | 6.6 | $5.1M | 101 | 54 |
| Pet grooming and boarding | 48 | #779 of 1,461 | 10 | 3.7 | $2.2M | 85 | 7 |
| Bakeries and dessert shops | 47 | #1,045 of 1,889 | 25 | 9.2 | $3.7M | 89 | 10 |
| Auto repair and car care | 47 | #1,333 of 2,401 | 99 | 36.5 | $262K | 98 | 41 |
| Physical therapy | 46 | #831 of 1,422 | 16 | 5.9 | $1.7M | 72 | 3 |
| Pet businesses | 43 | #1,385 of 2,200 | 31 | 11.4 | $697K | 79 | 20 |
| Tire shops | 42 | #979 of 1,530 | 13 | 4.8 | $2M | 80 | 6 |
| Spas and skin care | 42 | #1,191 of 1,769 | 25 | 9.2 | $883K | 101 | 5 |
| Chiropractors | 41 | #986 of 1,490 | 13 | 4.8 | $2.1M | 89 | 8 |
| Home repair trades | 41 | #1,435 of 2,057 | 35 | 12.9 | $2M | 84 | 51 |
| Doctors, dentists and clinics | 41 | #1,638 of 2,394 | 167 | 61.6 | $166K | 109 | 60 |
| Lawn, cleaning and pest control | 38 | #1,331 of 1,771 | 30 | 11.1 | $1.2M | 73 | 48 |
| Fast food and sandwich shops | 37 | #1,608 of 2,222 | 39 | 14.4 | $2.4M | 77 | 54 |
| Dentists and orthodontists | 36 | #1,450 of 1,886 | 29 | 10.7 | $953K | 97 | 20 |
| Restaurants and cafes | 36 | #1,778 of 2,405 | 266 | 98.1 | $346K | 93 | 126 |
| Real estate | 36 | #1,831 of 2,229 | 70 | 25.8 | Index only | 126 | 68 |
| Salons, barbers and spas | 36 | #1,903 of 2,385 | 105 | 38.7 | $210K | 99 | 24 |
| Hair salons | 35 | #1,878 of 2,339 | 64 | 23.6 | $345K | 80 | 13 |
| Pet stores | 33 | #734 of 974 | 6 | 2.2 | $3.6M | 80 | 4 |
| Landscaping and lawn care | 33 | #1,210 of 1,493 | 22 | 8.1 | $1.7M | 57 | 35 |
| Sit-down restaurants | 33 | #1,916 of 2,405 | 143 | 52.7 | $643K | 97 | 62 |
| Real estate agents and brokers | 33 | #1,933 of 2,176 | 63 | 23.2 | Index only | 111 | 46 |
| Gyms, studios and classes | 32 | #1,728 of 2,088 | 31 | 11.4 | $527K | 80 | Under 3 |
| Electricians | 22 | #1,086 of 1,160 | 15 | 5.5 | $4.8M | 40 | 27 |
| Martial arts and dance studios | 21 | #1,242 of 1,334 | 14 | 5.2 | $1.2M | 58 | Under 3 |
| Yoga, Pilates and fitness studios | 20 | #757 of 777 | 7 | 2.6 | $2.3M | 58 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.5 | Index only | 244 | 8 |
| Laundromats | Not scored | Not scored | 3 | 1.1 | $15.4M | 124 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.1 | $8.7M | 63 | 5 |
| Property management | Not scored | Not scored | 3 | 1.1 | Index only | 228 | 10 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $23.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.7 | $18.3M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $27.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Haywood County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26M | $957 | 100 |
| Gasoline and other fuels | $85.3M | $3,145 | 121 |
| Food away from home | $92M | $3,391 | 83 |
| Groceries | $153.8M | $5,671 | 90 |
| Personal care products and services | $22.1M | $814 | 81 |
| Child care and other personal services | $10M | $370 | 64 |
| Memberships, classes and admissions | $16.3M | $603 | 61 |
| Medical and dental services | $27.6M | $1,019 | 79 |
| Pets | $21.6M | $797 | 88 |
| Clothing, shoes and related services | $46.3M | $1,709 | 83 |
| Vehicle insurance | $73.2M | $2,699 | 138 |
| Home repairs, maintenance and insurance | $71.3M | $2,630 | 87 |
| Lawn care, cleaning and other household services | $36.6M | $1,349 | 95 |
| Rent and homeowner costs | $380.8M | $14,040 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Haywood County
- Population, 2025 estimate
- 63,369+1.9% since 2020
- Households
- 27,123
- Median age
- 47.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 113
- Median household income
- $61,912+19.9% vs. 2015–2019, before inflation
- Average household income
- $80,833
- Median home value
- $279,200
- Jobs located here
- 17,778
- Daytime population
- 52,805Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Haywood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Jackson County, NC43,771 people
- Buncombe County, NC274,360 people
- Transylvania County, NC33,691 people
- Swain County, NC14,013 people
- Madison County, NC21,867 people
- Henderson County, NC118,484 people
- Macon County, NC37,941 people
- Yancey County, NC18,797 people
Questions
How fast is Haywood County, NC growing?
Population estimates put Haywood County at 63,369 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 27,123 households. Against the 2015–2019 survey, median household income rose 19.9%, before inflation.
How much do households in Haywood County, NC spend?
Households in Haywood County spend about $380.8M a year on rent and homeowner costs, $153.8M on groceries and $92M on food away from home. Relative to the U.S., household spending in Haywood County runs highest on vehicle insurance (an index of 138, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Haywood County, NC?
Of the business types scored in Haywood County, car washes and detailers (69), roofing and gutter companies (67) and insurance agencies (67) have the highest Groundwork market scores. For car washes and detailers, that ranks #247 of 1,451 scored counties.
How does Haywood County, NC compare with the U.S.?
Median household income in Haywood County is $61,912, 23% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (2.2 times the U.S. rate) and lowest for gyms (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Haywood County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Haywood County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Haywood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Haywood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.