County profile · North Carolina
Henderson County, NC market data
Population, household spending and competition for 56 business types in Henderson County, each scored against other counties.
- Population, 2025
- 122,375
- +5.0% since 2020
- Households
- 51,067
- Median household income
- $68,187
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $351,400
- Jobs located here
- 43,470
- Highest market score
- 90
- Funeral homes, #23 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Henderson County by name and distance, and the households and spending within reach. Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 122,375 people live in Henderson County, in 51,067 households. Between 2020 and 2025, the population of Henderson County grew 5.0%, faster than the U.S. (+3.1%). The median household income in Henderson County is $68,187 a year, 16% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Henderson County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in Henderson County are for funeral homes (90), convenience stores (80) and insurance agencies (79). Henderson County ranks #23 of 1,472 scored counties for funeral homes.
Henderson County is part of the Asheville metro area. For its number of households, Henderson County has the most map listings, relative to the U.S., for electricians (80% above the U.S. rate) and the fewest for nail salons (45% below the U.S. rate).
All 56 business types in Henderson County
Highest Groundwork market score first. Each score compares Henderson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 90 | #23 of 1,472 | 7 | 1.4 | $1.3M | 193 | Under 3 |
| Convenience stores | 80 | #171 of 2,261 | 33 | 6.5 | $9.1M | 116 | 6 |
| Insurance agencies | 79 | #243 of 2,272 | 57 | 11.2 | $2.4M | 188 | 38 |
| Pizza | 75 | #171 of 2,090 | 29 | 5.7 | $6.4M | 126 | 77 |
| Child care and preschools | 74 | #180 of 1,611 | 19 | 3.7 | $1.1M | 112 | 17 |
| Fast food and sandwich shops | 74 | #251 of 2,222 | 48 | 9.4 | $3.9M | 127 | 77 |
| Gas stations | 72 | #356 of 2,358 | 72 | 14.1 | $2.2M | 91 | 39 |
| Clothing and shoe stores | 70 | #383 of 2,087 | 48 | 9.4 | $1.9M | 152 | 18 |
| Nail salons | 68 | #191 of 1,328 | 17 | 3.3 | $2.6M | 156 | Under 3 |
| Grocery and convenience stores | 67 | #538 of 2,402 | 99 | 19.4 | $3M | 90 | 26 |
| Clothing, shoes and laundry | 65 | #545 of 2,210 | 78 | 15.3 | $1.2M | 135 | 21 |
| House cleaning | 64 | #172 of 847 | 11 | 2.2 | $6.6M | 104 | 26 |
| Laundromats | 64 | #218 of 785 | 6 | 1.2 | $15.4M | 123 | 3 |
| Restaurants and cafes | 64 | #615 of 2,405 | 442 | 86.6 | $419K | 113 | 188 |
| Optometrists and eye care | 63 | #352 of 1,302 | 18 | 3.5 | $3.1M | 97 | 5 |
| Sit-down restaurants | 63 | #624 of 2,405 | 227 | 44.5 | $816K | 123 | 84 |
| Gyms | 62 | #473 of 1,792 | 32 | 6.3 | $1.1M | 83 | 6 |
| Hair salons | 61 | #638 of 2,339 | 87 | 17.0 | $508K | 118 | 24 |
| Coffee shops and cafes | 60 | #613 of 2,063 | 46 | 9.0 | $4M | 109 | 24 |
| Primary care and pediatrics | 59 | #535 of 1,656 | 23 | 4.5 | $2.4M | 134 | 67 |
| Barbershops | 58 | #490 of 1,356 | 20 | 3.9 | $2.2M | 117 | Under 3 |
| Tire shops | 58 | #588 of 1,530 | 26 | 5.1 | $1.9M | 74 | 6 |
| Spas and skin care | 57 | #612 of 1,769 | 34 | 6.7 | $1.3M | 149 | 12 |
| Salons, barbers and spas | 57 | #795 of 2,385 | 161 | 31.5 | $275K | 129 | 40 |
| Mortgage brokers and lenders | 56 | #314 of 887 | 17 | 3.3 | Index only | 113 | 7 |
| Grocery stores | 54 | #894 of 2,070 | 43 | 8.4 | $7M | 75 | 20 |
| Yoga, Pilates and fitness studios | 53 | #339 of 777 | 11 | 2.2 | $3.1M | 77 | 6 |
| Pest control | 52 | #329 of 699 | 11 | 2.2 | $6.6M | 65 | 6 |
| Bakeries and dessert shops | 50 | #937 of 1,889 | 48 | 9.4 | $3.9M | 93 | 30 |
| Property management | 49 | #459 of 910 | 13 | 2.5 | Index only | 104 | 29 |
| Landscaping and lawn care | 49 | #732 of 1,493 | 32 | 6.3 | $2.3M | 78 | 93 |
| Gyms, studios and classes | 48 | #1,192 of 2,088 | 72 | 14.1 | $479K | 72 | 14 |
| Car washes and detailing | 47 | #802 of 1,451 | 21 | 4.1 | $2.3M | 92 | 12 |
| Chiropractors | 47 | #843 of 1,490 | 28 | 5.5 | $2M | 82 | 15 |
| Auto repair shops | 46 | #1,396 of 2,378 | 115 | 22.5 | $421K | 95 | 65 |
| Collision repair and body shops | 45 | #779 of 1,327 | 17 | 3.3 | $2.9M | 92 | 20 |
| Veterinarians | 45 | #875 of 1,485 | 23 | 4.5 | $1.9M | 70 | 24 |
| HVAC and plumbing | 45 | #1,028 of 1,707 | 36 | 7.0 | $3.9M | 83 | 71 |
| Lawn, cleaning and pest control | 45 | #1,060 of 1,771 | 54 | 10.6 | $1.4M | 81 | 125 |
| Pet stores | 44 | #589 of 974 | 12 | 2.3 | $3.6M | 81 | 7 |
| Roofing and gutters | 44 | #728 of 1,177 | 26 | 5.1 | $5.5M | 65 | 12 |
| Dentists and orthodontists | 44 | #1,160 of 1,886 | 50 | 9.8 | $1.1M | 112 | 47 |
| Auto repair and car care | 44 | #1,473 of 2,401 | 200 | 39.2 | $242K | 90 | 89 |
| Martial arts and dance studios | 43 | #875 of 1,334 | 29 | 5.7 | $1.2M | 59 | 8 |
| Pet businesses | 42 | #1,441 of 2,200 | 75 | 14.7 | $584K | 66 | 48 |
| Urgent care and walk-in clinics | 40 | #236 of 325 | 5 | 1.0 | $11M | 45 | 3 |
| Pet grooming and boarding | 40 | #975 of 1,461 | 30 | 5.9 | $1.5M | 57 | 17 |
| Electricians | 38 | #866 of 1,160 | 23 | 4.5 | $6.2M | 51 | 45 |
| Home repair trades | 38 | #1,585 of 2,057 | 85 | 16.6 | $1.7M | 69 | 128 |
| Real estate agents and brokers | 37 | #1,756 of 2,176 | 144 | 28.2 | Index only | 96 | 87 |
| Real estate | 37 | #1,801 of 2,229 | 179 | 35.1 | Index only | 97 | 141 |
| Doctors, dentists and clinics | 34 | #1,951 of 2,394 | 443 | 86.7 | $124K | 81 | 169 |
| Home inspectors | 33 | #334 of 415 | 5 | 1.0 | Index only | 57 | 6 |
| Physical therapy | 26 | #1,265 of 1,422 | 43 | 8.4 | $1.3M | 53 | 32 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.8 | $12.1M | 88 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $30.9M | 197 | Under 3 |
Household spending in Henderson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $48.5M | $949 | 99 |
| Gasoline and other fuels | $156.4M | $3,063 | 118 |
| Food away from home | $185.3M | $3,628 | 89 |
| Groceries | $301.6M | $5,907 | 93 |
| Personal care products and services | $44.2M | $866 | 86 |
| Child care and other personal services | $21.3M | $417 | 72 |
| Memberships, classes and admissions | $34.5M | $675 | 69 |
| Medical and dental services | $55M | $1,077 | 84 |
| Pets | $43.8M | $857 | 94 |
| Clothing, shoes and related services | $92.7M | $1,815 | 88 |
| Vehicle insurance | $134.2M | $2,628 | 134 |
| Home repairs, maintenance and insurance | $141.9M | $2,779 | 92 |
| Lawn care, cleaning and other household services | $73.1M | $1,431 | 101 |
| Rent and homeowner costs | $750.4M | $14,695 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henderson County
- Population, 2025 estimate
- 122,375+5.0% since 2020
- Households
- 51,067
- Median age
- 47.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 373 sq. mi.
- People per square mile
- 318
- Median household income
- $68,187+21.9% vs. 2015–2019, before inflation
- Average household income
- $92,991
- Median home value
- $351,400
- Jobs located here
- 43,470
- Daytime population
- 113,169Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henderson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in North Carolina 8
- Polk County, NC19,891 people
- Buncombe County, NC274,360 people
- Transylvania County, NC33,691 people
- Haywood County, NC62,662 people
- Rutherford County, NC64,930 people
- McDowell County, NC44,817 people
- Madison County, NC21,867 people
- Yancey County, NC18,797 people
Questions
How fast is Henderson County, NC growing?
Population estimates put Henderson County at 122,375 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 51,067 households. Against the 2015–2019 survey, median household income rose 21.9%, before inflation.
How much do households in Henderson County, NC spend?
Households in Henderson County spend about $750.4M a year on rent and homeowner costs, $301.6M on groceries and $185.3M on food away from home. Relative to the U.S., household spending in Henderson County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in Henderson County, NC?
Of the business types scored in Henderson County, funeral homes (90), convenience stores (80) and insurance agencies (79) have the highest Groundwork market scores. For funeral homes, that ranks #23 of 1,472 scored counties.
How does Henderson County, NC compare with the U.S.?
Median household income in Henderson County is $68,187, 16% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $351,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (80% above the U.S. rate) and lowest for nail salons (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Henderson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henderson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Henderson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.