Groundwork

County profile · North Carolina

Currituck County, NC market data

How Currituck County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
33,158
+16.7% since 2020
Households
11,845
Median household income
$93,511
+33.7% vs. 2015–2019, before inflation
Median home value
$378,800
Jobs located here
7,011
Highest market score
98
Insurance agencies, #2 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Currituck County by name and distance, and the households and spending within reach. Or open the report at the center of Currituck County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Currituck County has an estimated 33,158 people and 11,845 households. Population estimates put the population change in Currituck County from 2020 to 2025 at +16.7%, faster than the U.S. (+3.1%). Median household income in Currituck County is $93,511, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.7%, before inflation.

Relative to the U.S., household spending in Currituck County runs highest on vehicle insurance (an index of 167, where 100 is the U.S. average) and lowest on memberships, classes and admissions (93).

Of the business types scored in Currituck County, insurance agencies (98); hair salons (89); and salons, barbers and spas (86) have the highest Groundwork market scores. For insurance agencies, that ranks #2 of 2,272 scored counties.

Currituck County is part of the Virginia Beach-Chesapeake-Norfolk metro area. Against the U.S., map listings per household run highest for HVAC and plumbing companies (2.7 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).

All 56 business types in Currituck County

Highest Groundwork market score first. Each score compares Currituck County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Currituck County, NC, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies98#2 of 2,272108.4$3.9M3085
Hair salons89#14 of 2,3391311.0$922K2144
Doctors, dentists and clinics86#29 of 2,3943731.2$398K2619
Salons, barbers and spas86#29 of 2,3852823.6$428K2016
Gyms85#36 of 1,79275.9$1.5M119Under 3
Spas and skin care83#45 of 1,76986.8$1.5M171Under 3
Primary care and pediatrics81#86 of 1,65665.1$2.5M1386
Pet businesses78#113 of 2,2001815.2$681K783
Pet grooming and boarding76#113 of 1,46165.1$2M80Under 3
Gyms, studios and classes75#144 of 2,0881613.5$676K1023
Clothing, shoes and laundry72#318 of 2,2101512.7$1.7M19012
Clothing and shoe stores70#376 of 2,087119.3$2.3M18012
Physical therapy66#313 of 1,42265.1$2.5M102Under 3
Grocery stores66#509 of 2,07075.9$11M1199
Roofing and gutters65#261 of 1,17754.2$7.6M903
Auto repair and car care65#547 of 2,4015143.1$286K10722
Auto repair shops64#578 of 2,3782924.5$504K11320
Gas stations64#606 of 2,3582420.3$1.9M7918
Convenience stores64#634 of 2,2611714.4$4.5M583
Mortgage brokers and lenders56#323 of 88765.1Index only84Under 3
Fast food and sandwich shops56#930 of 2,2222117.7$2.4M8025
Grocery and convenience stores55#996 of 2,4023227.0$2.4M7112
Landscaping and lawn care51#690 of 1,493108.4$2M6724
Pizza50#1,051 of 2,0901916.0$2.7M5325
Sit-down restaurants49#1,241 of 2,4058168.4$631K9540
Coffee shops and cafes46#1,186 of 2,0631815.2$2.8M7716
Yoga, Pilates and fitness studios44#505 of 77765.1$1.8M44Under 3
Restaurants and cafes44#1,474 of 2,405171144.4$299K8181
House cleaning40#611 of 84765.1$3.3M5116
Lawn, cleaning and pest control40#1,279 of 1,7712218.6$888K5345
Home repair trades40#1,516 of 2,0572722.8$1.4M5841
Real estate40#1,648 of 2,2297260.8Index only6337
Bakeries and dessert shops39#1,340 of 1,8892420.3$2.1M5116
Real estate agents and brokers39#1,672 of 2,1766050.7Index only6024
Pest control38#519 of 69965.1$3.3M325
HVAC and plumbing38#1,296 of 1,7072016.9$1.9M4025
Car washes and detailingNot scoredNot scored43.4$3.7M145Under 3
Child care and preschoolsNot scoredNot scored43.4$1.7M168Under 3
Nail salonsNot scoredNot scored43.4$3M179Under 3
Pet storesNot scoredNot scored43.4$3.1M68Under 3
BarbershopsNot scoredNot scored32.5$4M212Under 3
Dentists and orthodontistsNot scoredNot scored32.5$4.9M4993
Home inspectorsNot scoredNot scored32.5Index only25Under 3
Martial arts and dance studiosNot scoredNot scored32.5$3.6M1793
Property managementNot scoredNot scored32.5Index only1189
VeterinariansNot scoredNot scored32.5$4.1M1503
ChiropractorsNot scoredNot scored21.7$7.4MToo fewUnder 3
ElectriciansNot scoredNot scored21.7$19.1MToo few13
Tire shopsNot scoredNot scored21.7$7.3MToo fewUnder 3
Collision repair and body shopsNot scoredNot scored10.8$14.6MToo few3
Dry cleanersNot scoredNot scored10.8$25.1MToo fewUnder 3
Funeral homesNot scoredNot scored00.0None listedNone listedUnder 3
LaundromatsNot scoredNot scored00.0None listedNone listedUnder 3
Oil change and quick lubeNot scoredNot scored00.0None listedNone listedUnder 3
Optometrists and eye careNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Currituck County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Currituck County, NC by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$14.6M$1,233129
Gasoline and other fuels$45.5M$3,841148
Food away from home$51.1M$4,313106
Groceries$77.2M$6,521103
Personal care products and services$12M$1,012101
Child care and other personal services$6.7M$56898
Memberships, classes and admissions$10.8M$91493
Medical and dental services$14.7M$1,24397
Pets$12.3M$1,035114
Clothing, shoes and related services$25.1M$2,121103
Vehicle insurance$38.7M$3,266167
Home repairs, maintenance and insurance$38.2M$3,223107
Lawn care, cleaning and other household services$19.5M$1,650117
Rent and homeowner costs$197.1M$16,638100

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Currituck County

Population, 2025 estimate
33,158+16.7% since 2020
Households
11,845
Median age
42.6
Homes lived in by their owners
87%
Vehicles per household
2.4
Land area
262 sq. mi.
People per square mile
117
Median household income
$93,511+33.7% vs. 2015–2019, before inflation
Average household income
$118,114
Median home value
$378,800
Jobs located here
7,011
Daytime population
23,934Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Currituck County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Currituck County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Currituck County is part of the Virginia Beach-Chesapeake-Norfolk, VA-NC metro area.

Questions

How fast is Currituck County, NC growing?

Population estimates put Currituck County at 33,158 people in 2025, up 16.7% since 2020, faster than the U.S. (+3.1%). It has 11,845 households. Median household income rose 33.7% from the 2015–2019 survey, before inflation.

How much do households in Currituck County, NC spend?

Households in Currituck County spend about $197.1M a year on rent and homeowner costs, $77.2M on groceries and $51.1M on food away from home. Set against the U.S., households in Currituck County spend the most on vehicle insurance (an index of 167, where 100 is the U.S. average) and the least on memberships, classes and admissions (93).

Which business types have the highest market scores in Currituck County, NC?

The highest Groundwork market scores in Currituck County are for insurance agencies (98); hair salons (89); and salons, barbers and spas (86). Currituck County ranks #2 of 2,272 scored counties for insurance agencies.

How does Currituck County, NC compare with the U.S.?

The median household income in Currituck County is $93,511 a year, 16% above the U.S. median of $80,734. The population rose 16.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $378,800, against $332,700 for the U.S. For its number of households, Currituck County has the most map listings, relative to the U.S., for HVAC and plumbing companies (2.7 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Currituck County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Currituck County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Currituck County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Currituck County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.