Groundwork

Beauty and personal care · County · Texas

Nail salons in Zapata County, TX

Competitor counts, household spending and official business counts for nail salons in Zapata County, TX, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.1M
On personal care products and services · $669 a household
Spending per listing
$1.5M
Too few listings to compare
Listings per 10k households
4.4
Too few listings to compare
Population, 2025
13,753
−0.9% since 2020

See the nail salons around any address in Zapata County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Zapata County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $669 per household (33% below the U.S. average), households in Zapata County spend about $3.1M a year on personal care products and services. Spread across 2 nail salons, that is $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons.

Zapata County has 2 nail salons on map listings as of September 2026. That is 4.4 per 10,000 households.

Official counts don’t publish a figure for nail salons in Zapata County, since they leave out counts under 3. Official counts list 15 one-person businesses without payroll.

Between 2020 and 2025, the population of Zapata County declined 0.9%, against +3.1% for the U.S. With 2 nail salons on map listings, Zapata County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Zapata County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Zapata County, TX compared with Texas and the U.S.
MeasureZapata CountyTexasU.S.
Listings per 10k households4.47.26.0
Spending per listing$1.5M$1.3M$1.7M
Households per official establishmentn/a5,8443,754
Official establishment growth, 2019–2023n/a+51.5%+23.2%
Population growth, 2020–2025−0.9%+8.5%+3.1%
Spending per household on personal care products and services$669$937$1,005
Median household income$39,239$78,476$80,734
Groundwork market scoreNot scored40

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Zapata County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Zapata County

Population, 2025 estimate
13,753−0.9% since 2020
Households
4,565
Median age
33.1
Homes lived in by their owners
72%
Vehicles per household
1.7
Land area
998 sq. mi.
People per square mile
14
Median household income
$39,239+15.6% vs. 2015–2019, before inflation
Average household income
$55,044
Median home value
$97,100
Jobs located here
2,023
Daytime population
10,968Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Zapata County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Zapata County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for nail salons, numbered among those based in Texas, with Zapata County marked.

Top counties in Texas

Counties in Texas ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX8752.7$3.6M+21.9%#10 of 1,328
2Medina County, TX7663.4$2.7M+11.4%#73 of 1,328
3Guadalupe County, TX74335.0$2M+15.8%#109 of 1,328
4Wise County, TX70124.8$2.1M+21.5%#153 of 1,328
5Bastrop County, TX70205.4$1.8M+21.3%#156 of 1,328
6Hays County, TX68565.6$1.8M+24.8%#198 of 1,328
7Kaufman County, TX68336.5$1.5M+42.2%#199 of 1,328
8Cherokee County, TX6752.7$3M+5.4%#206 of 1,328
9Fannin County, TX6753.9$2.3M+9.2%#214 of 1,328
10Parker County, TX67335.8$1.8M+23.5%#223 of 1,328
Zapata County, TXNot scored24.4$1.5M−0.9%

Other business types in Zapata County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Zapata County, TX?

Map listings as of September 2026 show 2 nail salons in Zapata County. The listings count nail salons. No official count is published for nail salons in Zapata County: counts under 3 are left out. Official counts also show 15 one-person businesses without payroll.

How much do households in Zapata County, TX spend on personal care products and services?

About $3.1M a year, or $669 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $1.5M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 4,565 households in Zapata County and national spending patterns by income.

How does Zapata County, TX compare with the U.S. for nail salons?

Zapata County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of nail salons to household spending.

How fast is Zapata County, TX growing?

Population estimates put Zapata County at 13,753 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 4,565 households. Median household income in Zapata County is $39,239, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Zapata County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Zapata County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Zapata County

Screening a site or an acquisition in Zapata County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Zapata County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.