Beauty and personal care · County · Georgia
Nail salons in Chatham County, GA
How Chatham County, GA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,017 of 1,328 scored counties
#42 of 77 scored counties in Georgia
- Listings
- 103
- 35 chain locations (34%)
- Official establishments
- 27
- Businesses with payroll, 2023
- Household spending a year
- $106.3M
- On personal care products and services · $883 a household
- Spending per listing
- $1M
- 38% below the U.S.
- Listings per 10k households
- 8.6
- 43% above the U.S.
- Population, 2025
- 311,855
- +5.7% since 2020
See the nail salons around any address in Chatham County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chatham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Chatham County scores 37 (lower middle) on the Groundwork market score for nail salons, ranking #1,017 of 1,328 scored counties and #42 of 77 scored counties in Georgia. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Chatham County comes to about $106.3M a year: $883 per household, 12% below the U.S. average. Spread across 103 nail salons, that is $1M per salon, 38% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 103 nail salons on map listings in Chatham County as of September 2026. Of those, 35 are chain locations, or 34%, against 27% across the U.S. That comes to 8.6 for every 10,000 households, 43% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Chatham County was 27 in 2023. That is one for every 4,459 households, against one for every 3,754 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $407K have gone to businesses classed as nail salons in Chatham County. Population estimates put the population change in Chatham County from 2020 to 2025 at +5.7%, faster than the U.S. (+3.1%).
How Chatham County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chatham County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 7.4 | 6.0 |
| Spending per listing | $1M | $1.3M | $1.7M |
| Households per official establishment | 4,459 | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +39.5% | +23.2% |
| Population growth, 2020–2025 | +5.7% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $883 | $926 | $1,005 |
| Median household income | $71,097 | $77,353 | $80,734 |
| Groundwork market score | 37 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 27
- Employees, 2023
- 48
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 656Businesses with no payroll
- Map listings, September 2026
- 10335 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $407K
SBA-backed loans to businesses classed as nail salons in Chatham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Chatham County
- Population, 2025 estimate
- 311,855+5.7% since 2020
- Households
- 120,383
- Median age
- 38.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.6
- Land area
- 433 sq. mi.
- People per square mile
- 695
- Median household income
- $71,097+25.1% vs. 2015–2019, before inflation
- Average household income
- $98,268
- Median home value
- $302,700
- Jobs located here
- 168,123
- Daytime population
- 342,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chatham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Chatham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with Chatham County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, GA | 78 | 13 | 3.6 | $2.6M | +16.0% | #60 of 1,328 |
| 2Oconee County, GA | 75 | 9 | 6.0 | $1.9M | +6.9% | #94 of 1,328 |
| 3Effingham County, GA | 72 | 11 | 4.5 | $2.1M | +14.1% | #123 of 1,328 |
| 4Coweta County, GA | 72 | 32 | 5.7 | $1.8M | +9.2% | #126 of 1,328 |
| 5Pickens County, GA | 69 | 6 | 4.5 | $2.1M | +11.4% | #180 of 1,328 |
| 6Gilmer County, GA | 64 | 5 | 3.8 | $2.2M | +7.9% | #299 of 1,328 |
| 7Newton County, GA | 64 | 20 | 4.9 | $1.8M | +11.2% | #304 of 1,328 |
| 8Bryan County, GA | 64 | 11 | 6.6 | $1.6M | +15.6% | #309 of 1,328 |
| 9Walker County, GA | 61 | 8 | 3.0 | $2.6M | +3.7% | #362 of 1,328 |
| 10Barrow County, GA | 59 | 15 | 4.9 | $1.9M | +18.7% | #431 of 1,328 |
| 42Chatham County, GA | 37 | 103 | 8.6 | $1M | +5.7% | #1,017 of 1,328 |
Other business types in Chatham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons35
- Barbershops38
- Nail salons37
- Spas and skin care28
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Chatham County, GA?
As of September 2026, map listings count 103 nail salons in Chatham County. 35 of them (34%) are chain locations. The listings count nail salons. Official counts show 27 businesses with payroll classed as nail salons in 2023. Another 656 one-person businesses have no payroll, by official counts.
How much do households in Chatham County, GA spend on personal care products and services?
About $106.3M a year, or $883 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 103 nail salons on map listings, it comes to $1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 120,383 households in Chatham County and national spending patterns by income.
How does Chatham County, GA compare with the U.S. for nail salons?
Chatham County has 8.6 nail salons per 10,000 households, 43% above the U.S. rate of 6.0. Spending per salon is $1M, 38% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Chatham County would have about 64, against 103 on map listings. There is one business with payroll in the industry for every 4,459 households, against one for every 3,754 across the U.S.
How fast is Chatham County, GA growing?
Population estimates put Chatham County at 311,855 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 120,383 households. Median household income in Chatham County is $71,097, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chatham County scores 37 for nail salons (lower middle), #1,017 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chatham County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Chatham County
Screening a site or an acquisition in Chatham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chatham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.