Beauty and personal care · Metro area · California
Nail salons in the Chico, CA metro area
Competitor counts, household spending and official business counts for nail salons in the Chico, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #302 of 387 scored metro areas
#20 of 25 scored metro areas based in California
- Listings
- 42
- 16 chain locations (38%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $79.4M
- On personal care products and services · $953 a household
- Spending per listing
- $1.9M
- 13% above the U.S.
- Listings per 10k households
- 5.0
- 17% below the U.S.
- Population, 2025
- 209,211
- −0.5% since 2020
See the nail salons around any address in the Chico metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, the Chico metro area has a Groundwork market score of 39 (lower middle): #302 of 387 scored metro areas and #20 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 42 nail salons in the Chico metro area. 16 of them (38%) are chain locations, against 27% across the U.S. That comes to 5.0 for every 10,000 households, 17% below the U.S. rate of 6.0.
Households in the Chico metro area spend about $79.4M a year on personal care products and services, or $953 per household, 5% below the U.S. average. That works out to $1.9M per salon, 13% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 22 businesses with payroll classed as nail salons in the Chico metro area in 2023. That is one for every 3,787 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of the Chico metro area declined 0.5%, against +3.1% for the U.S.
How the Chico metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chico metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 6.9 | 6.0 |
| Spending per listing | $1.9M | $1.7M | $1.7M |
| Households per official establishment | 3,787 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +27.0% | +23.2% |
| Population growth, 2020–2025 | −0.5% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $953 | $1,149 | $1,005 |
| Median household income | $67,928 | $99,122 | $80,734 |
| Groundwork market score | 39 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22
- Employees, 2023
- 121
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- 67Businesses with no payroll
- Map listings, September 2026
- 4216 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Chico metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Chico metro area
- Population, 2025 estimate
- 209,211−0.5% since 2020
- Households
- 83,312
- Median age
- 38.7
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 1,637 sq. mi.
- People per square mile
- 127
- Median household income
- $67,928+29.3% vs. 2015–2019, before inflation
- Average household income
- $95,439
- Median home value
- $424,700
- Jobs located here
- 75,172
- Daytime population
- 203,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chico metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring metro areas in California for nail salons, numbered among those based in California, with the Chico metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 67 | 33 | 3.8 | $2.4M | +5.1% | #58 of 387 |
| 2Santa Cruz-Watsonville, CA | 61 | 35 | 3.6 | $3.4M | −4.7% | #87 of 387 |
| 3El Centro, CA | 59 | 19 | 3.8 | $2.3M | +1.1% | #106 of 387 |
| 4Visalia, CA | 58 | 57 | 4.0 | $2.4M | +2.4% | #115 of 387 |
| 5Yuba City, CA | 57 | 28 | 4.5 | $2.2M | +3.3% | #127 of 387 |
| 6San Jose-Sunnyvale-Santa Clara, CA | 50 | 435 | 6.4 | $2.2M | −0.6% | #190 of 387 |
| 7San Luis Obispo-Paso Robles, CA | 48 | 63 | 5.8 | $1.9M | 0.0% | #205 of 387 |
| 8Stockton-Lodi, CA | 48 | 168 | 6.9 | $1.6M | +5.5% | #209 of 387 |
| 9Fresno, CA | 45 | 200 | 5.4 | $1.8M | +3.2% | #238 of 387 |
| 10Bakersfield-Delano, CA | 44 | 142 | 5.0 | $1.9M | +2.3% | #244 of 387 |
| 20Chico, CA | 39 | 42 | 5.0 | $1.9M | −0.5% | #302 of 387 |
Other business types in the Chico metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons50
- Barbershops46
- Nail salons39
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Chico, CA metro area?
There are 42 nail salons on map listings in the Chico metro area as of September 2026. 16 of them (38%) are chain locations. The listings count nail salons. Official counts show 22 businesses with payroll classed as nail salons in 2023. Another 67 one-person businesses have no payroll, by official counts.
How much do households in the Chico, CA metro area spend on personal care products and services?
About $79.4M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 42 nail salons on map listings, it comes to $1.9M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 83,312 households in the Chico metro area and national spending patterns by income.
How does the Chico, CA metro area compare with the U.S. for nail salons?
The Chico metro area has 5.0 nail salons per 10,000 households, 17% below the U.S. rate of 6.0. Spending per salon is $1.9M, 13% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Chico metro area would have about 48, against 42 on map listings. There is one business with payroll in the industry for every 3,787 households, against one for every 3,754 across the U.S.
How fast is the Chico, CA metro area growing?
Population estimates put the Chico metro area at 209,211 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 83,312 households. The median household income in the Chico metro area is $67,928 a year, 16% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chico metro area scores 39 for nail salons (lower middle), #302 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chico metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Chico metro area
Screening a site or an acquisition in the Chico metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.