Groundwork

Groceries and convenience · Metro area · California

Grocery and convenience stores in the Chico, CA metro area

The grocery and convenience stores in the Chico, CA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #299 of 387 scored metro areas
#15 of 25 scored metro areas based in California

Listings
141
72 chain locations (51%)
Official establishments
67
+9.8% since 2019
Household spending a year
$484.7M
On groceries · $5,818 a household
Spending per listing
$3.4M
In line with the U.S.
Listings per 10k households
16.9
10% below the U.S.
Population, 2025
209,211
−0.5% since 2020

See the grocery and convenience stores around any address in the Chico metro area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Chico metro area scores 34 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #299 of 387 scored metro areas and #15 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.

Household spending on groceries in the Chico metro area comes to about $484.7M a year: $5,818 per household, 8% below the U.S. average. That works out to $3.4M per store, in line with the U.S. figure of $3.4M.

There are 141 grocery and convenience stores on map listings in the Chico metro area as of September 2026. Chain locations make up 51% of them, against 42% across the U.S. Per 10,000 households, that is 16.9, 10% below the U.S. rate of 18.7.

Official counts show 67 businesses with payroll classed as grocery and convenience stores in the Chico metro area in 2023, up 9.8% from 2019. That is one for every 1,243 households, against one for every 1,293 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as grocery and convenience stores in the Chico metro area. Between 2020 and 2025, the population of the Chico metro area declined 0.5%, against +3.1% for the U.S.

How the Chico metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Chico, CA metro area compared with California and the U.S.
MeasureChico metro areaCaliforniaU.S.
Listings per 10k households16.918.118.7
Spending per listing$3.4M$3.6M$3.4M
Households per official establishment1,2431,2141,293
Official establishment growth, 2019–2023+9.8%+5.3%+7.2%
Population growth, 2020–2025−0.5%−0.4%+3.1%
Spending per household on groceries$5,818$6,548$6,319
Median household income$67,928$99,122$80,734
Groundwork market score3449

Official counts and lending

Businesses

Official establishments, 2019 to 2023
67+9.8% over the period
Employees, 2023
1,943
Annual payroll, 2023
$67M
One-person businesses, 2023
40Businesses with no payroll
Map listings, September 2026
14172 chain locations
Listings at the U.S. rate for this spending
143The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$25K

SBA-backed loans to businesses classed as grocery and convenience stores in the Chico metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Chico metro area

Population, 2025 estimate
209,211−0.5% since 2020
Households
83,312
Median age
38.7
Homes lived in by their owners
57%
Vehicles per household
1.9
Land area
1,637 sq. mi.
People per square mile
127
Median household income
$67,928+29.3% vs. 2015–2019, before inflation
Average household income
$95,439
Median home value
$424,700
Jobs located here
75,172
Daytime population
203,711Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Chico metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across California

Every California market ranked →

The highest-scoring metro areas in California for grocery and convenience stores, numbered among those based in California, with the Chico metro area marked.

Top metro areas in California

Metro areas in California ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Jose-Sunnyvale-Santa Clara, CA6896214.1$5.3M−0.6%#68 of 387
2Sacramento-Roseville-Folsom, CA641,42016.1$4M+3.2%#98 of 387
3San Diego-Chula Vista-Carlsbad, CA611,80415.4$4.3M−0.6%#120 of 387
4Vallejo, CA6025516.2$4M+0.6%#124 of 387
5Riverside-San Bernardino-Ontario, CA572,57217.7$3.5M+3.5%#152 of 387
6San Francisco-Oakland-Fremont, CA562,90616.7$4.3M−2.4%#154 of 387
7Oxnard-Thousand Oaks-Ventura, CA5049617.7$3.8M−1.5%#198 of 387
8Los Angeles-Long Beach-Anaheim, CA477,91617.6$3.7M−2.6%#216 of 387
9San Luis Obispo-Paso Robles, CA4721319.5$3.3M0.0%#219 of 387
10Santa Rosa-Petaluma, CA4336919.3$3.5M−0.4%#243 of 387
15Chico, CA3414116.9$3.4M−0.5%#299 of 387

Other business types in the Chico metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in the Chico, CA metro area?

As of September 2026, map listings count 141 grocery and convenience stores in the Chico metro area. 72 of them (51%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 67 businesses with payroll classed as grocery and convenience stores in 2023, up 9.8% from 2019. Official counts also show 40 one-person businesses without payroll.

How much do households in the Chico, CA metro area spend on groceries?

About $484.7M a year, or $5,818 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 141 grocery and convenience stores on map listings, it comes to $3.4M per store. It is estimated from the incomes of the 83,312 households in the Chico metro area and national spending patterns by income.

How does the Chico, CA metro area compare with the U.S. for grocery and convenience stores?

The Chico metro area has 16.9 grocery and convenience stores per 10,000 households, 10% below the U.S. rate of 18.7. Spending per store is $3.4M, in line with the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Chico metro area would have about 143, against 141 on map listings. There is one business with payroll in the industry for every 1,243 households, against one for every 1,293 across the U.S. The official count rose 9.8% from 2019 to 2023, against +7.2% for the U.S.

How fast is the Chico, CA metro area growing?

Population estimates put the Chico metro area at 209,211 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 83,312 households. The median household income in the Chico metro area is $67,928 a year, 16% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chico metro area scores 34 for grocery and convenience stores (lower middle), #299 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Chico metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Chico metro area

Screening a site or an acquisition in the Chico metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.