Food and drink · Metro area · California
Restaurants and cafes in the Chico, CA metro area
The restaurants and cafes in the Chico, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #264 of 387 scored metro areas
#14 of 25 scored metro areas based in California
- Listings
- 843
- 269 chain locations (32%)
- Official establishments
- 368
- −3.2% since 2019
- Household spending a year
- $309.7M
- On food away from home · $3,717 a household
- Spending per listing
- $367K
- In line with the U.S.
- Listings per 10k households
- 101.2
- 8% below the U.S.
- Population, 2025
- 209,211
- −0.5% since 2020
See the restaurants and cafes around any address in the Chico metro area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 843 restaurants and cafes in the Chico metro area. Chain locations make up 32% of them, against 34% across the U.S. Per 10,000 households, that is 101.2, 8% below the U.S. rate of 109.8.
At $3,717 per household (9% below the U.S. average), households in the Chico metro area spend about $309.7M a year on food away from home. Spread across 843 restaurants and cafes, that is $367K per restaurant, in line with the U.S. figure of $371K.
Official counts show 368 businesses with payroll classed as restaurants and other eating places in the Chico metro area in 2023, down 3.2% from 2019. That is one for every 226 households, against one for every 209 across the U.S. Official counts list 78 one-person businesses without payroll. Since fiscal 2022, 14 SBA-backed loans worth $5.5M have gone to businesses classed as restaurants and other eating places in the Chico metro area.
Between 2020 and 2025, the population of the Chico metro area declined 0.5%, against +3.1% for the U.S. For restaurants and cafes, the Chico metro area has a Groundwork market score of 39 (lower middle): #264 of 387 scored metro areas and #14 of 25 scored metro areas based in California.
How the Chico metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chico metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 101.2 | 128.4 | 109.8 |
| Spending per listing | $367K | $355K | $371K |
| Households per official establishment | 226 | 170 | 209 |
| Official establishment growth, 2019–2023 | −3.2% | +3.9% | +6.0% |
| Population growth, 2020–2025 | −0.5% | −0.4% | +3.1% |
| Spending per household on food away from home | $3,717 | $4,559 | $4,070 |
| Median household income | $67,928 | $99,122 | $80,734 |
| Groundwork market score | 39 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 368−3.2% over the period
- Employees, 2023
- 6,710
- Annual payroll, 2023
- $155.9M
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 843269 chain locations
- Listings at the U.S. rate for this spending
- 835The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 14
- Amount
- $5.5M
SBA-backed loans to businesses classed as restaurants and other eating places in the Chico metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Chico metro area
- Population, 2025 estimate
- 209,211−0.5% since 2020
- Households
- 83,312
- Median age
- 38.7
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 1,637 sq. mi.
- People per square mile
- 127
- Median household income
- $67,928+29.3% vs. 2015–2019, before inflation
- Average household income
- $95,439
- Median home value
- $424,700
- Jobs located here
- 75,172
- Daytime population
- 203,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chico metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across California
Every California market ranked →The highest-scoring metro areas in California for restaurants and cafes, numbered among those based in California, with the Chico metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba City, CA | 81 | 464 | 74.9 | $520K | +3.3% | #11 of 387 |
| 2Stockton-Lodi, CA | 69 | 2,489 | 101.5 | $423K | +5.5% | #65 of 387 |
| 3Merced, CA | 68 | 729 | 84.7 | $418K | +5.1% | #73 of 387 |
| 4Vallejo, CA | 67 | 1,544 | 98.0 | $460K | +0.6% | #77 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 56 | 8,773 | 129.0 | $446K | −0.6% | #146 of 387 |
| 6Riverside-San Bernardino-Ontario, CA | 55 | 15,275 | 105.3 | $400K | +3.5% | #153 of 387 |
| 7Sacramento-Roseville-Folsom, CA | 55 | 9,900 | 112.3 | $396K | +3.2% | #154 of 387 |
| 8Oxnard-Thousand Oaks-Ventura, CA | 51 | 3,192 | 113.9 | $420K | −1.5% | #183 of 387 |
| 9Hanford-Corcoran, CA | 49 | 413 | 93.8 | $390K | +1.0% | #195 of 387 |
| 10Redding, CA | 45 | 693 | 97.3 | $389K | −0.3% | #218 of 387 |
| 14Chico, CA | 39 | 843 | 101.2 | $367K | −0.5% | #264 of 387 |
Other business types in the Chico metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes39
- Sit-down restaurants48
- Fast food and sandwich shops50
- Pizza50
- Coffee shops and cafes21
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Chico, CA metro area?
There are 843 restaurants and cafes on map listings in the Chico metro area as of September 2026. 269 of them (32%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 368 businesses with payroll classed as restaurants and other eating places in 2023, down 3.2% from 2019. Official counts also show 78 one-person businesses without payroll.
How much do households in the Chico, CA metro area spend on food away from home?
About $309.7M a year, or $3,717 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 843 restaurants and cafes on map listings, it comes to $367K per restaurant. It is estimated from the incomes of the 83,312 households in the Chico metro area and national spending patterns by income.
How does the Chico, CA metro area compare with the U.S. for restaurants and cafes?
The Chico metro area has 101.2 restaurants and cafes per 10,000 households, 8% below the U.S. rate of 109.8. Spending per restaurant is $367K, in line with the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Chico metro area would have about 835, against 843 on map listings. There is one business with payroll in the industry for every 226 households, against one for every 209 across the U.S. The official count fell 3.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Chico, CA metro area growing?
Population estimates put the Chico metro area at 209,211 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 83,312 households. The median household income in the Chico metro area is $67,928 a year, 16% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chico metro area scores 39 for restaurants and cafes (lower middle), #264 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chico metro area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Chico metro area
Screening a site or an acquisition in the Chico metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chico metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.