County profile · Missouri
Nodaway County, MO market data
Population, household spending and competition for 56 business types in Nodaway County, each scored against other counties.
- Population, 2025
- 20,174
- −4.0% since 2020
- Households
- 8,460
- Median household income
- $59,315
- +34.1% vs. 2015–2019, before inflation
- Median home value
- $177,500
- Jobs located here
- 7,882
- Highest market score
- 55
- Grocery and convenience stores, #962 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Nodaway County by name and distance, and the households and spending within reach. Or open the report at the center of Nodaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,174 people live in Nodaway County, in 8,460 households. Between 2020 and 2025, the population of Nodaway County declined 4.0%, against +3.1% for the U.S. The median household income in Nodaway County is $59,315 a year, 27% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Nodaway County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Nodaway County are for grocery and convenience stores (55), gas stations (48) and gyms and studios (47). Nodaway County ranks #962 of 2,402 scored counties for grocery and convenience stores.
Nodaway County is part of the Maryville area. For its number of households, Nodaway County has the most map listings, relative to the U.S., for fast food and sandwich shops (51% above the U.S. rate) and the fewest for real estate agents and brokers (50% below the U.S. rate).
All 56 business types in Nodaway County
Highest Groundwork market score first. Each score compares Nodaway County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 55 | #962 of 2,402 | 7 | 8.3 | $6.7M | 198 | Under 3 |
| Gas stations | 48 | #1,255 of 2,358 | 11 | 13.0 | $2.3M | 95 | 10 |
| Gyms, studios and classes | 47 | #1,195 of 2,088 | 7 | 8.3 | $814K | 123 | Under 3 |
| Hair salons | 44 | #1,464 of 2,339 | 15 | 17.7 | $486K | 113 | 4 |
| Lawn, cleaning and pest control | 43 | #1,121 of 1,771 | 6 | 7.1 | $1.5M | 91 | 4 |
| Dentists and orthodontists | 42 | #1,216 of 1,886 | 9 | 10.6 | $1.2M | 119 | 6 |
| Auto repair and car care | 39 | #1,697 of 2,401 | 37 | 43.7 | $260K | 97 | 16 |
| Sit-down restaurants | 38 | #1,717 of 2,405 | 40 | 47.3 | $705K | 106 | 13 |
| Home repair trades | 37 | #1,599 of 2,057 | 8 | 9.5 | $2.5M | 102 | 13 |
| Restaurants and cafes | 35 | #1,826 of 2,405 | 82 | 96.9 | $344K | 93 | 30 |
| Real estate agents and brokers | 34 | #1,885 of 2,176 | 13 | 15.4 | Index only | 150 | 6 |
| Pizza | 32 | #1,730 of 2,090 | 10 | 11.8 | $2.8M | 55 | 12 |
| Salons, barbers and spas | 32 | #2,057 of 2,385 | 31 | 36.6 | $235K | 110 | 8 |
| Auto repair shops | 31 | #1,976 of 2,378 | 25 | 29.6 | $385K | 86 | 13 |
| Doctors, dentists and clinics | 31 | #2,053 of 2,394 | 75 | 88.7 | $140K | 92 | 22 |
| Real estate | 30 | #2,060 of 2,229 | 18 | 21.3 | Index only | 136 | 10 |
| Fast food and sandwich shops | 29 | #1,881 of 2,222 | 17 | 20.1 | $1.7M | 54 | 12 |
| Coffee shops and cafes | 28 | #1,814 of 2,063 | 10 | 11.8 | $2.8M | 76 | 4 |
| Clothing, shoes and laundry | 26 | #1,943 of 2,210 | 19 | 22.5 | $763K | 87 | 7 |
| Pet businesses | 26 | #1,973 of 2,200 | 9 | 10.6 | $667K | 76 | 6 |
| Spas and skin care | 24 | #1,644 of 1,769 | 8 | 9.5 | $911K | 104 | 3 |
| Chiropractors | 23 | #1,390 of 1,490 | 6 | 7.1 | $1.8M | 73 | 5 |
| Collision repair and body shops | 22 | #1,230 of 1,327 | 6 | 7.1 | $1.6M | 52 | 4 |
| Optometrists and eye care | 19 | #1,209 of 1,302 | 5 | 5.9 | $2.1M | 67 | 3 |
| Clothing and shoe stores | 19 | #1,963 of 2,087 | 19 | 22.5 | $763K | 60 | 7 |
| Landscaping and lawn care | 13 | #1,481 of 1,493 | 5 | 5.9 | $1.8M | 62 | Under 3 |
| Insurance agencies | 12 | #2,222 of 2,272 | 17 | 20.1 | $898K | 71 | 15 |
| Veterinarians | 8 | #1,475 of 1,485 | 5 | 5.9 | $1.2M | 44 | 6 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 4.7 | $7M | 170 | 4 |
| Convenience stores | Not scored | Not scored | 4 | 4.7 | $11.7M | 149 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.7 | $5M | 41 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.7 | $1.4M | 71 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.7 | $1.8M | 109 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.7 | $2.6M | 109 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.7 | $2.4M | 96 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.5 | $2.4M | 129 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.5 | $3.2M | 127 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.5 | $864K | 86 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.5 | $405K | 60 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.5 | $1.9M | 146 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.5 | $6.6M | 139 | 8 |
| Property management | Not scored | Not scored | 3 | 3.5 | Index only | 64 | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.4 | $23.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.4 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.4 | $3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.4 | $5.3M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9.1M | Too few | 4 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.2 | $19.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Nodaway County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.6M | $1,136 | 119 |
| Gasoline and other fuels | $25M | $2,953 | 114 |
| Food away from home | $28.2M | $3,332 | 82 |
| Groceries | $46.9M | $5,540 | 88 |
| Personal care products and services | $7.3M | $861 | 86 |
| Child care and other personal services | $2.6M | $306 | 53 |
| Memberships, classes and admissions | $5.7M | $673 | 68 |
| Medical and dental services | $10.5M | $1,241 | 96 |
| Pets | $6M | $710 | 78 |
| Clothing, shoes and related services | $14.5M | $1,715 | 83 |
| Vehicle insurance | $15.3M | $1,804 | 92 |
| Home repairs, maintenance and insurance | $19.8M | $2,342 | 78 |
| Lawn care, cleaning and other household services | $9.1M | $1,081 | 76 |
| Rent and homeowner costs | $106.3M | $12,561 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Nodaway County
- Population, 2025 estimate
- 20,174−4.0% since 2020
- Households
- 8,460
- Median age
- 37.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 877 sq. mi.
- People per square mile
- 24
- Median household income
- $59,315+34.1% vs. 2015–2019, before inflation
- Average household income
- $74,940
- Median home value
- $177,500
- Jobs located here
- 7,882
- Daytime population
- 19,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nodaway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Nodaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Worth County, MO1,934 people
- Holt County, MO4,240 people
- Gentry County, MO6,245 people
- Andrew County, MO18,065 people
- Atchison County, MO5,187 people
- Buchanan County, MO83,568 people
- DeKalb County, MO10,876 people
- Harrison County, MO8,190 people
Questions
How fast is Nodaway County, MO growing?
Population estimates put Nodaway County at 20,174 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 8,460 households. Against the 2015–2019 survey, median household income rose 34.1%, before inflation.
How much do households in Nodaway County, MO spend?
Households in Nodaway County spend about $106.3M a year on rent and homeowner costs, $46.9M on groceries and $28.2M on food away from home. Relative to the U.S., household spending in Nodaway County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Nodaway County, MO?
Of the business types scored in Nodaway County, grocery and convenience stores (55), gas stations (48) and gyms and studios (47) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #962 of 2,402 scored counties.
How does Nodaway County, MO compare with the U.S.?
Median household income in Nodaway County is $59,315, 27% below the U.S. median of $80,734. The population fell 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for fast food and sandwich shops (51% above the U.S. rate) and lowest for real estate agents and brokers (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Nodaway County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nodaway County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Nodaway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nodaway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.