County profile · Kentucky
Wayne County, KY market data
Population, household spending and competition for 56 business types in Wayne County, each scored against other counties.
- Population, 2025
- 19,597
- +0.3% since 2020
- Households
- 8,074
- Median household income
- $45,739
- +31.0% vs. 2015–2019, before inflation
- Median home value
- $135,700
- Jobs located here
- 5,478
- Highest market score
- 74
- Insurance agencies, #353 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,597 people live in Wayne County, in 8,074 households. Between 2020 and 2025, the population of Wayne County grew 0.3%, slower than the U.S. (+3.1%). The median household income in Wayne County is $45,739 a year, 43% below the U.S. median of $80,734. That rose 31.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wayne County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (43).
The highest Groundwork market scores in Wayne County are for insurance agencies (74), gas stations (63) and auto repair shops (62). Wayne County ranks #353 of 2,272 scored counties for insurance agencies.
For its number of households, Wayne County has the most map listings, relative to the U.S., for fast food and sandwich shops (7% below the U.S. rate) and the fewest for real estate businesses (68% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #353 of 2,272 | 8 | 9.9 | $2.6M | 204 | 5 |
| Gas stations | 63 | #620 of 2,358 | 9 | 11.1 | $2.7M | 112 | 8 |
| Auto repair shops | 62 | #652 of 2,378 | 13 | 16.1 | $547K | 123 | 3 |
| Auto repair and car care | 62 | #664 of 2,401 | 23 | 28.5 | $309K | 115 | 4 |
| Sit-down restaurants | 56 | #893 of 2,405 | 26 | 32.2 | $864K | 130 | 7 |
| Restaurants and cafes | 56 | #909 of 2,405 | 49 | 60.7 | $458K | 124 | 19 |
| Pet businesses | 47 | #1,229 of 2,200 | 6 | 7.4 | $872K | 99 | Under 3 |
| Hair salons | 47 | #1,313 of 2,339 | 11 | 13.6 | $498K | 116 | 3 |
| Salons, barbers and spas | 47 | #1,320 of 2,385 | 20 | 24.8 | $274K | 129 | 4 |
| Real estate | 46 | #1,258 of 2,229 | 10 | 12.4 | Index only | 229 | Under 3 |
| Clothing, shoes and laundry | 45 | #1,292 of 2,210 | 8 | 9.9 | $1.5M | 167 | Under 3 |
| Clothing and shoe stores | 44 | #1,239 of 2,087 | 6 | 7.4 | $2M | 154 | Under 3 |
| Real estate agents and brokers | 44 | #1,356 of 2,176 | 9 | 11.1 | Index only | 202 | Under 3 |
| Pizza | 42 | #1,367 of 2,090 | 6 | 7.4 | $3.7M | 74 | 10 |
| Doctors, dentists and clinics | 42 | #1,581 of 2,394 | 36 | 44.6 | $194K | 127 | 12 |
| Coffee shops and cafes | 40 | #1,369 of 2,063 | 5 | 6.2 | $4.5M | 121 | Under 3 |
| Fast food and sandwich shops | 38 | #1,576 of 2,222 | 10 | 12.4 | $2.2M | 74 | 10 |
| Grocery and convenience stores | 37 | #1,698 of 2,402 | 14 | 17.3 | $2.9M | 86 | 6 |
| Bakeries and dessert shops | 35 | #1,461 of 1,889 | 5 | 6.2 | $4.5M | 108 | Under 3 |
| Convenience stores | 31 | #1,767 of 2,261 | 8 | 9.9 | $5.1M | 65 | 3 |
| Grocery stores | Not scored | Not scored | 4 | 5.0 | $10.2M | 110 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.0 | $1.7M | 98 | 6 |
| Spas and skin care | Not scored | Not scored | 4 | 5.0 | $1.4M | 156 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.7 | $1.8M | 97 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.7 | $2.4M | 94 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.7 | $2.3M | 237 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 3 | 3.7 | $1.1M | 173 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.7 | $2.3M | 74 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.7 | $2.3M | 97 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.5 | $1.1M | Too few | 5 |
| Chiropractors | Not scored | Not scored | 2 | 2.5 | $3.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.5 | $639K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.5 | $1.7M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 2.5 | $8.9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.5 | $2.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.5 | $2.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.5 | $8.9M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.5 | $3.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.2 | $7.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $11.8M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.2 | $9.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $3.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.2 | $5.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.1M | $881 | 92 |
| Gasoline and other fuels | $24M | $2,975 | 115 |
| Food away from home | $22.5M | $2,781 | 68 |
| Groceries | $40.9M | $5,069 | 80 |
| Personal care products and services | $5.5M | $678 | 67 |
| Child care and other personal services | $2.2M | $277 | 48 |
| Memberships, classes and admissions | $3.4M | $425 | 43 |
| Medical and dental services | $7M | $865 | 67 |
| Pets | $5.2M | $648 | 71 |
| Clothing, shoes and related services | $11.8M | $1,457 | 71 |
| Vehicle insurance | $20.5M | $2,542 | 130 |
| Home repairs, maintenance and insurance | $17.7M | $2,192 | 73 |
| Lawn care, cleaning and other household services | $9.3M | $1,146 | 81 |
| Rent and homeowner costs | $99.2M | $12,281 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 19,597+0.3% since 2020
- Households
- 8,074
- Median age
- 43.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 458 sq. mi.
- People per square mile
- 43
- Median household income
- $45,739+31.0% vs. 2015–2019, before inflation
- Average household income
- $60,284
- Median home value
- $135,700
- Jobs located here
- 5,478
- Daytime population
- 17,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Clinton County, KY9,202 people
- Russell County, KY18,221 people
- Pulaski County, KY65,897 people
- McCreary County, KY16,867 people
- Adair County, KY19,089 people
- Cumberland County, KY5,948 people
- Casey County, KY15,914 people
- Whitley County, KY36,920 people
Questions
How fast is Wayne County, KY growing?
Population estimates put Wayne County at 19,597 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 8,074 households. Against the 2015–2019 survey, median household income rose 31.0%, before inflation.
How much do households in Wayne County, KY spend?
Households in Wayne County spend about $99.2M a year on rent and homeowner costs, $40.9M on groceries and $24M on gasoline and other fuels. Relative to the U.S., household spending in Wayne County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (43).
Which business types have the highest market scores in Wayne County, KY?
Of the business types scored in Wayne County, insurance agencies (74), gas stations (63) and auto repair shops (62) have the highest Groundwork market scores. For insurance agencies, that ranks #353 of 2,272 scored counties.
How does Wayne County, KY compare with the U.S.?
Median household income in Wayne County is $45,739, 43% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $135,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for fast food and sandwich shops (7% below the U.S. rate) and lowest for real estate businesses (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.