Beauty and personal care · County · Kentucky
Hair salons in Wayne County, KY
Competitor counts, household spending and official business counts for hair salons in Wayne County, KY, set against other counties and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,313 of 2,339 scored counties
#34 of 92 scored counties in Kentucky
- Listings
- 11
- 6 chain locations (55%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.5M
- On personal care products and services · $678 a household
- Spending per listing
- $498K
- 16% above the U.S.
- Listings per 10k households
- 13.6
- 42% below the U.S.
- Population, 2025
- 19,597
- +0.3% since 2020
See the hair salons around any address in Wayne County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 hair salons in Wayne County. Chain locations make up 55% of them, against 14% across the U.S. Per 10,000 households, that is 13.6, 42% below the U.S. rate of 23.4.
Household spending on personal care products and services in Wayne County comes to about $5.5M a year: $678 per household, 33% below the U.S. average. That is about $498K of household spending for each salon on map listings, 16% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in Wayne County classed as beauty salons. That is one for every 2,691 households, against one for every 1,535 across the U.S. Another 34 one-person businesses have no payroll, by official counts.
Population estimates show Wayne County grew 0.3% from 2020 to 2025, slower than the U.S. (+3.1%). Wayne County scores 47 (lower middle) on the Groundwork market score for hair salons, ranking #1,313 of 2,339 scored counties and #34 of 92 scored counties in Kentucky.
How Wayne County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 20.3 | 23.4 |
| Spending per listing | $498K | $410K | $430K |
| Households per official establishment | 2,691 | 2,668 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +0.3% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $678 | $833 | $1,005 |
| Median household income | $45,739 | $63,726 | $80,734 |
| Groundwork market score | 47 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 6
- Annual payroll, 2023
- $148K
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 116 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 19,597+0.3% since 2020
- Households
- 8,074
- Median age
- 43.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 458 sq. mi.
- People per square mile
- 43
- Median household income
- $45,739+31.0% vs. 2015–2019, before inflation
- Average household income
- $60,284
- Median home value
- $135,700
- Jobs located here
- 5,478
- Daytime population
- 17,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for hair salons, numbered among those based in Kentucky, with Wayne County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spencer County, KY | 79 | 7 | 9.6 | $1.1M | +7.7% | #85 of 2,339 |
| 2Woodford County, KY | 75 | 16 | 14.8 | $639K | +3.7% | #156 of 2,339 |
| 3Oldham County, KY | 74 | 34 | 14.8 | $784K | +4.9% | #167 of 2,339 |
| 4Shelby County, KY | 71 | 36 | 19.5 | $478K | +6.2% | #270 of 2,339 |
| 5Kenton County, KY | 69 | 96 | 14.3 | $661K | +3.9% | #311 of 2,339 |
| 6Bullitt County, KY | 69 | 49 | 15.4 | $597K | +5.0% | #319 of 2,339 |
| 7Jessamine County, KY | 68 | 35 | 17.6 | $513K | +7.8% | #366 of 2,339 |
| 8Scott County, KY | 67 | 46 | 20.3 | $472K | +8.2% | #404 of 2,339 |
| 9Garrard County, KY | 66 | 9 | 13.4 | $585K | +7.3% | #417 of 2,339 |
| 10Breckinridge County, KY | 65 | 10 | 12.4 | $626K | +5.2% | #442 of 2,339 |
| 34Wayne County, KY | 47 | 11 | 13.6 | $498K | +0.3% | #1,313 of 2,339 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Wayne County, KY?
There are 11 hair salons on map listings in Wayne County as of September 2026. 6 of them (55%) are chain locations. The listings count hair and beauty salons. Official counts show 3 businesses with payroll classed as beauty salons in 2023. Official counts list 34 one-person businesses without payroll.
How much do households in Wayne County, KY spend on personal care products and services?
About $5.5M a year, or $678 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 11 hair salons on map listings, it comes to $498K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 8,074 households in Wayne County and national spending patterns by income.
How does Wayne County, KY compare with the U.S. for hair salons?
Wayne County has 13.6 hair salons per 10,000 households, 42% below the U.S. rate of 23.4. Spending per salon is $498K, 16% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Wayne County would have about 13, against 11 on map listings. There is one business with payroll in the industry for every 2,691 households, against one for every 1,535 across the U.S.
How fast is Wayne County, KY growing?
Population estimates put Wayne County at 19,597 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 8,074 households. The median household income in Wayne County is $45,739 a year, 43% below the U.S. median of $80,734. That rose 31.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 47 for hair salons (lower middle), #1,313 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.