County profile · Kentucky
Russell County, KY market data
How Russell County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,608
- +3.4% since 2020
- Households
- 7,562
- Median household income
- $44,738
- +16.5% vs. 2015–2019, before inflation
- Median home value
- $163,200
- Jobs located here
- 5,793
- Highest market score
- 80
- Insurance agencies, #225 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Russell County by name and distance, and the households and spending within reach. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Russell County has an estimated 18,608 people and 7,562 households. Population estimates put the population change in Russell County from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). Median household income in Russell County is $44,738, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
Relative to the U.S., household spending in Russell County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in Russell County, insurance agencies (80), home repair companies (70) and real estate businesses (67) have the highest Groundwork market scores. For insurance agencies, that ranks #225 of 2,272 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.8 times the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
All 56 business types in Russell County
Highest Groundwork market score first. Each score compares Russell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 80 | #225 of 2,272 | 7 | 9.3 | $2.8M | 220 | 5 |
| Home repair trades | 70 | #207 of 2,057 | 5 | 6.6 | $3.6M | 149 | 6 |
| Real estate | 67 | #303 of 2,229 | 10 | 13.2 | Index only | 228 | 3 |
| Real estate agents and brokers | 57 | #681 of 2,176 | 9 | 11.9 | Index only | 201 | Under 3 |
| Lawn, cleaning and pest control | 56 | #650 of 1,771 | 6 | 7.9 | $1.6M | 94 | 9 |
| Coffee shops and cafes | 51 | #962 of 2,063 | 5 | 6.6 | $4.6M | 125 | 4 |
| Doctors, dentists and clinics | 50 | #1,185 of 2,394 | 38 | 50.3 | $187K | 123 | 10 |
| Gyms, studios and classes | 46 | #1,248 of 2,088 | 6 | 7.9 | $662K | 100 | Under 3 |
| Salons, barbers and spas | 45 | #1,486 of 2,385 | 28 | 37.0 | $200K | 94 | 3 |
| Auto repair shops | 43 | #1,539 of 2,378 | 23 | 30.4 | $298K | 67 | 5 |
| Primary care and pediatrics | 41 | #1,132 of 1,656 | 6 | 7.9 | $1.2M | 67 | 6 |
| Dentists and orthodontists | 40 | #1,299 of 1,886 | 8 | 10.6 | $891K | 91 | 4 |
| Spas and skin care | 36 | #1,387 of 1,769 | 6 | 7.9 | $932K | 106 | Under 3 |
| Fast food and sandwich shops | 36 | #1,659 of 2,222 | 13 | 17.2 | $1.8M | 59 | 12 |
| Restaurants and cafes | 35 | #1,820 of 2,405 | 66 | 87.3 | $352K | 95 | 35 |
| Pizza | 34 | #1,684 of 2,090 | 11 | 14.5 | $2.1M | 42 | 12 |
| Gas stations | 34 | #1,839 of 2,358 | 18 | 23.8 | $1.3M | 53 | 15 |
| Auto repair and car care | 34 | #1,905 of 2,401 | 40 | 52.9 | $171K | 64 | 11 |
| Clothing and shoe stores | 33 | #1,625 of 2,087 | 12 | 15.9 | $1M | 79 | Under 3 |
| Clothing, shoes and laundry | 33 | #1,758 of 2,210 | 16 | 21.2 | $757K | 86 | Under 3 |
| Grocery stores | 31 | #1,622 of 2,070 | 7 | 9.3 | $5.7M | 62 | 4 |
| Pet businesses | 29 | #1,908 of 2,200 | 12 | 15.9 | $456K | 52 | Under 3 |
| Hair salons | 28 | #2,080 of 2,339 | 17 | 22.5 | $329K | 76 | Under 3 |
| Grocery and convenience stores | 26 | #2,092 of 2,402 | 26 | 34.4 | $1.5M | 46 | 6 |
| Tire shops | 25 | #1,328 of 1,530 | 5 | 6.6 | $1.4M | 55 | 4 |
| Sit-down restaurants | 25 | #2,199 of 2,405 | 42 | 55.5 | $552K | 83 | 19 |
| Convenience stores | 22 | #2,004 of 2,261 | 17 | 22.5 | $2.4M | 30 | Under 3 |
| Child care and preschools | 20 | #1,493 of 1,611 | 8 | 10.6 | $318K | 32 | 7 |
| Car washes and detailing | Not scored | Not scored | 4 | 5.3 | $1.7M | 68 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 5.3 | $1.8M | 74 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 5.3 | $993K | 76 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 5.3 | $2.4M | 81 | 9 |
| Optometrists and eye care | Not scored | Not scored | 4 | 5.3 | $1.8M | 57 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.3 | $1.4M | 54 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.0 | $1.9M | 99 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.0 | $393K | 58 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 4.0 | $6M | 127 | 6 |
| Veterinarians | Not scored | Not scored | 3 | 4.0 | $1.8M | 67 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 2.6 | $6.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.6 | $2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.6 | $2.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.3 | $6.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $12.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.3 | $18.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $9.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $9.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $5.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.3 | $7.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $18.1M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Russell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.8M | $905 | 95 |
| Gasoline and other fuels | $22.5M | $2,982 | 115 |
| Food away from home | $23.2M | $3,068 | 75 |
| Groceries | $40.2M | $5,318 | 84 |
| Personal care products and services | $5.6M | $740 | 74 |
| Child care and other personal services | $2.5M | $337 | 58 |
| Memberships, classes and admissions | $4M | $525 | 53 |
| Medical and dental services | $7.1M | $942 | 73 |
| Pets | $5.5M | $723 | 80 |
| Clothing, shoes and related services | $12.1M | $1,602 | 78 |
| Vehicle insurance | $19.3M | $2,553 | 130 |
| Home repairs, maintenance and insurance | $18.1M | $2,397 | 79 |
| Lawn care, cleaning and other household services | $9.5M | $1,255 | 89 |
| Rent and homeowner costs | $98.8M | $13,070 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Russell County
- Population, 2025 estimate
- 18,608+3.4% since 2020
- Households
- 7,562
- Median age
- 41.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 253 sq. mi.
- People per square mile
- 72
- Median household income
- $44,738+16.5% vs. 2015–2019, before inflation
- Average household income
- $68,696
- Median home value
- $163,200
- Jobs located here
- 5,793
- Daytime population
- 16,921Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Adair County, KY19,089 people
- Wayne County, KY19,602 people
- Casey County, KY15,914 people
- Clinton County, KY9,202 people
- Pulaski County, KY65,897 people
- Cumberland County, KY5,948 people
- Taylor County, KY26,397 people
- Green County, KY11,369 people
Questions
How fast is Russell County, KY growing?
Population estimates put Russell County at 18,608 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 7,562 households. Median household income rose 16.5% from the 2015–2019 survey, before inflation.
How much do households in Russell County, KY spend?
Households in Russell County spend about $98.8M a year on rent and homeowner costs, $40.2M on groceries and $23.2M on food away from home. Set against the U.S., households in Russell County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in Russell County, KY?
The highest Groundwork market scores in Russell County are for insurance agencies (80), home repair companies (70) and real estate businesses (67). Russell County ranks #225 of 2,272 scored counties for insurance agencies.
How does Russell County, KY compare with the U.S.?
The median household income in Russell County is $44,738 a year, 45% below the U.S. median of $80,734. The population rose 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,200, against $332,700 for the U.S. For its number of households, Russell County has the most map listings, relative to the U.S., for convenience stores (2.8 times the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Russell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.