County profile · Kentucky
Monroe County, KY market data
How Monroe County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 11,191
- −1.1% since 2020
- Households
- 4,645
- Median household income
- $51,280
- +47.0% vs. 2015–2019, before inflation
- Median home value
- $115,900
- Jobs located here
- 3,020
- Highest market score
- 55
- Insurance agencies, #939 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Monroe County has an estimated 11,191 people and 4,645 households. Population estimates show Monroe County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Monroe County is $51,280, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 47.0%, before inflation.
Relative to the U.S., household spending in Monroe County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Of the business types scored in Monroe County, insurance agencies (55), gas stations (55) and real estate businesses (53) have the highest Groundwork market scores. For insurance agencies, that ranks #939 of 2,272 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (61% above the U.S. rate) and lowest for salons, barbers and spas (50% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 55 | #939 of 2,272 | 6 | 12.9 | $2.1M | 170 | 6 |
| Gas stations | 55 | #940 of 2,358 | 5 | 10.8 | $3M | 125 | 8 |
| Real estate | 53 | #902 of 2,229 | 6 | 12.9 | Index only | 228 | 3 |
| Restaurants and cafes | 52 | #1,088 of 2,405 | 32 | 68.9 | $430K | 116 | 11 |
| Salons, barbers and spas | 41 | #1,657 of 2,385 | 11 | 23.7 | $303K | 143 | Under 3 |
| Sit-down restaurants | 40 | #1,635 of 2,405 | 21 | 45.2 | $655K | 99 | 5 |
| Auto repair and car care | 40 | #1,690 of 2,401 | 23 | 49.5 | $194K | 72 | 4 |
| Auto repair shops | 37 | #1,793 of 2,378 | 15 | 32.3 | $297K | 67 | 3 |
| Doctors, dentists and clinics | 33 | #1,967 of 2,394 | 24 | 51.7 | $176K | 115 | 10 |
| Fast food and sandwich shops | 32 | #1,785 of 2,222 | 7 | 15.1 | $2M | 64 | 6 |
| Clothing and shoe stores | 19 | #1,952 of 2,087 | 7 | 15.1 | $1M | 80 | Under 3 |
| Grocery and convenience stores | 18 | #2,246 of 2,402 | 14 | 30.1 | $1.7M | 52 | 4 |
| Pet businesses | 14 | #2,173 of 2,200 | 7 | 15.1 | $455K | 52 | Under 3 |
| Spas and skin care | 12 | #1,747 of 1,769 | 5 | 10.8 | $668K | 76 | Under 3 |
| Clothing, shoes and laundry | 12 | #2,182 of 2,210 | 12 | 25.8 | $590K | 67 | Under 3 |
| Grocery stores | 8 | #2,038 of 2,070 | 8 | 17.2 | $3.1M | 33 | 4 |
| Dentists and orthodontists | 7 | #1,883 of 1,886 | 8 | 17.2 | $527K | 54 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 8.6 | $157K | 23 | 3 |
| Hair salons | Not scored | Not scored | 4 | 8.6 | $835K | 194 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 8.6 | $796K | 31 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 8.6 | $1.1M | 59 | 4 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 8.6 | Index only | 272 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 6.5 | $1.5M | 59 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 6.5 | $1.5M | 48 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 6.5 | $8.1M | 103 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 6.5 | $3.6M | 147 | 6 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 6.5 | $1.9M | 111 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 6.5 | $4.6M | 90 | 6 |
| Tire shops | Not scored | Not scored | 3 | 6.5 | $1.5M | 59 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 6.5 | $1.1M | 39 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 4.3 | $6.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 4.3 | $1.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.3 | $701K | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.3 | $2.1M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.3 | $5.4M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 2.2 | $7.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.2 | $10.7M | Too few | 3 |
| Gyms | Not scored | Not scored | 1 | 2.2 | $2.2M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 2.2 | $2.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 2.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.2 | $5.6M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.2 | $5.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.2 | $7.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.2 | $5.6M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.2 | $4.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 2.2 | Index only | Too few | 3 |
| Coffee shops and cafes | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.5M | $960 | 100 |
| Gasoline and other fuels | $14.9M | $3,207 | 124 |
| Food away from home | $13.7M | $2,959 | 73 |
| Groceries | $24.4M | $5,260 | 83 |
| Personal care products and services | $3.3M | $719 | 72 |
| Child care and other personal services | $1.4M | $302 | 52 |
| Memberships, classes and admissions | $2.2M | $470 | 48 |
| Medical and dental services | $4.2M | $907 | 70 |
| Pets | $3.2M | $685 | 75 |
| Clothing, shoes and related services | $7.1M | $1,525 | 74 |
| Vehicle insurance | $12.8M | $2,750 | 141 |
| Home repairs, maintenance and insurance | $10.7M | $2,308 | 76 |
| Lawn care, cleaning and other household services | $5.6M | $1,206 | 85 |
| Rent and homeowner costs | $59.3M | $12,774 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 11,191−1.1% since 2020
- Households
- 4,645
- Median age
- 40.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 330 sq. mi.
- People per square mile
- 34
- Median household income
- $51,280+47.0% vs. 2015–2019, before inflation
- Average household income
- $64,083
- Median home value
- $115,900
- Jobs located here
- 3,020
- Daytime population
- 10,001Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Cumberland County, KY5,948 people
- Metcalfe County, KY10,425 people
- Barren County, KY44,938 people
- Allen County, KY21,293 people
- Clinton County, KY9,202 people
- Adair County, KY19,089 people
- Green County, KY11,369 people
- Hart County, KY19,603 people
Questions
How fast is Monroe County, KY growing?
Population estimates put Monroe County at 11,191 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 4,645 households. Median household income rose 47.0% from the 2015–2019 survey, before inflation.
How much do households in Monroe County, KY spend?
Households in Monroe County spend about $59.3M a year on rent and homeowner costs, $24.4M on groceries and $14.9M on gasoline and other fuels. Set against the U.S., households in Monroe County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
Which business types have the highest market scores in Monroe County, KY?
The highest Groundwork market scores in Monroe County are for insurance agencies (55), gas stations (55) and real estate businesses (53). Monroe County ranks #939 of 2,272 scored counties for insurance agencies.
How does Monroe County, KY compare with the U.S.?
The median household income in Monroe County is $51,280 a year, 36% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $115,900, against $332,700 for the U.S. For its number of households, Monroe County has the most map listings, relative to the U.S., for grocery and convenience stores (61% above the U.S. rate) and the fewest for salons, barbers and spas (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.