Pets · County · Kentucky
Pet businesses in Russell County, KY
How Russell County, KY compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,908 of 2,200 scored counties
#73 of 82 scored counties in Kentucky
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.5M
- On pets · $723 a household
- Spending per listing
- $456K
- 48% below the U.S.
- Listings per 10k households
- 15.9
- 53% above the U.S.
- Population, 2025
- 18,608
- +3.4% since 2020
See the pet businesses around any address in Russell County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in Russell County is 29 (lower middle), #1,908 of 2,200 scored counties and #73 of 82 scored counties in Kentucky. That puts it in the bottom quarter of counties.
Household spending on pets in Russell County comes to about $5.5M a year: $723 per household, 20% below the U.S. average. Spread across 12 pet businesses, that is $456K per business, 48% below the U.S. figure of $878K.
Russell County has 12 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That comes to 15.9 for every 10,000 households, 53% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in Russell County, since they leave out counts under 3. Between 2020 and 2025, the population of Russell County grew 3.4%, in step with the U.S. (+3.1%).
How Russell County compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Russell County | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 11.5 | 10.4 |
| Spending per listing | $456K | $719K | $878K |
| Households per official establishment | n/a | 1,916 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.0% | +11.4% |
| Population growth, 2020–2025 | +3.4% | +2.2% | +3.1% |
| Spending per household on pets | $723 | $824 | $909 |
| Median household income | $44,738 | $63,726 | $80,734 |
| Groundwork market score | 29 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 4Businesses with no payroll
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Russell County
- Population, 2025 estimate
- 18,608+3.4% since 2020
- Households
- 7,562
- Median age
- 41.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 253 sq. mi.
- People per square mile
- 72
- Median household income
- $44,738+16.5% vs. 2015–2019, before inflation
- Average household income
- $68,696
- Median home value
- $163,200
- Jobs located here
- 5,793
- Daytime population
- 16,921Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kentucky
Every Kentucky market ranked →The highest-scoring counties in Kentucky for pet businesses, numbered among those based in Kentucky, with Russell County marked.
Top counties in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kenton County, KY | 78 | 59 | 8.8 | $1.1M | +3.9% | #109 of 2,200 |
| 2Spencer County, KY | 77 | 10 | 13.7 | $760K | +7.7% | #130 of 2,200 |
| 3Anderson County, KY | 76 | 10 | 10.4 | $833K | +5.5% | #149 of 2,200 |
| 4Bullitt County, KY | 70 | 35 | 11.0 | $841K | +5.0% | #289 of 2,200 |
| 5Campbell County, KY | 69 | 47 | 12.0 | $787K | +2.5% | #329 of 2,200 |
| 6Jefferson County, KY | 67 | 285 | 8.6 | $1M | +1.6% | #383 of 2,200 |
| 7Oldham County, KY | 67 | 29 | 12.6 | $971K | +4.9% | #385 of 2,200 |
| 8Daviess County, KY | 67 | 39 | 9.4 | $885K | +1.5% | #389 of 2,200 |
| 9Hopkins County, KY | 66 | 13 | 7.1 | $1M | −0.5% | #422 of 2,200 |
| 10Warren County, KY | 65 | 62 | 11.1 | $740K | +10.6% | #486 of 2,200 |
| 73Russell County, KY | 29 | 12 | 15.9 | $456K | +3.4% | #1,908 of 2,200 |
Other business types in Russell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses29
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Russell County, KY?
Map listings as of September 2026 show 12 pet businesses in Russell County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Russell County: counts under 3 are left out. Official counts also show 4 one-person businesses without payroll.
How much do households in Russell County, KY spend on pets?
About $5.5M a year, or $723 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $456K per business. It is estimated from the incomes of the 7,562 households in Russell County and national spending patterns by income.
How does Russell County, KY compare with the U.S. for pet businesses?
Russell County has 15.9 pet businesses per 10,000 households, 53% above the U.S. rate of 10.4. Spending per business is $456K, 48% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Russell County would have about 6, against 12 on map listings.
How fast is Russell County, KY growing?
Population estimates put Russell County at 18,608 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 7,562 households. Median household income in Russell County is $44,738, 45% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County scores 29 for pet businesses (lower middle), #1,908 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Russell County
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.