Beauty and personal care · County · Iowa
Spas and skin care studios in Dickinson County, IA
How Dickinson County, IA compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,380 of 1,769 scored counties
#34 of 45 scored counties in Iowa
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9M
- On personal care products and services · $1,020 a household
- Spending per listing
- $564K
- 36% below the U.S.
- Listings per 10k households
- 18.1
- 57% above the U.S.
- Population, 2025
- 18,077
- +1.7% since 2020
See the spas and skin care studios around any address in Dickinson County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dickinson County scores 37 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,380 of 1,769 scored counties and #34 of 45 scored counties in Iowa. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 16 spas and skin care studios in Dickinson County. None of them are chain locations, against 10% across the U.S. That comes to 18.1 for every 10,000 households, 57% above the U.S. rate of 11.5.
At $1,020 per household (in line with the U.S. average), households in Dickinson County spend about $9M a year on personal care products and services. That works out to $564K per studio, 36% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Dickinson County: counts under 3 aren’t published. Population estimates show Dickinson County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How Dickinson County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dickinson County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.1 | 8.7 | 11.5 |
| Spending per listing | $564K | $1.1M | $876K |
| Households per official establishment | n/a | 6,008 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +12.9% | +29.8% |
| Population growth, 2020–2025 | +1.7% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,020 | $990 | $1,005 |
| Median household income | $75,432 | $75,059 | $80,734 |
| Groundwork market score | 37 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Dickinson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dickinson County
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dickinson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for spas and skin care studios, numbered among those based in Iowa, with Dickinson County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 89 | 10 | 4.8 | $2.3M | +9.0% | #15 of 1,769 |
| 2Marion County, IA | 80 | 6 | 4.5 | $2.2M | +2.3% | #63 of 1,769 |
| 3Story County, IA | 75 | 22 | 5.7 | $1.7M | +2.7% | #120 of 1,769 |
| 4Dallas County, IA | 75 | 37 | 8.7 | $1.4M | +17.8% | #128 of 1,769 |
| 5Pottawattamie County, IA | 70 | 15 | 4.0 | $2.4M | −0.7% | #201 of 1,769 |
| 6Washington County, IA | 70 | 5 | 5.6 | $1.8M | +0.6% | #213 of 1,769 |
| 7Sioux County, IA | 69 | 10 | 7.9 | $1.3M | +2.5% | #252 of 1,769 |
| 8Buchanan County, IA | 68 | 5 | 6.1 | $1.6M | +1.3% | #268 of 1,769 |
| 9Johnson County, IA | 63 | 60 | 9.5 | $1.1M | +4.6% | #426 of 1,769 |
| 10Wapello County, IA | 62 | 6 | 4.3 | $2.1M | −0.3% | #438 of 1,769 |
| 34Dickinson County, IA | 37 | 16 | 18.1 | $564K | +1.7% | #1,380 of 1,769 |
Other business types in Dickinson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons53
- Barbershops
- Nail salons38
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Dickinson County, IA?
Dickinson County has 16 spas and skin care studios on map listings as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Dickinson County: counts under 3 are left out.
How much do households in Dickinson County, IA spend on personal care products and services?
About $9M a year, or $1,020 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 16 spas and skin care studios on map listings, it comes to $564K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 8,845 households in Dickinson County and national spending patterns by income.
How does Dickinson County, IA compare with the U.S. for spas and skin care studios?
Dickinson County has 18.1 spas and skin care studios per 10,000 households, 57% above the U.S. rate of 11.5. Spending per studio is $564K, 36% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Dickinson County would have about 10, against 16 on map listings.
How fast is Dickinson County, IA growing?
Population estimates put Dickinson County at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. Median household income in Dickinson County is $75,432, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dickinson County scores 37 for spas and skin care studios (lower middle), #1,380 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dickinson County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Dickinson County
Screening a site or an acquisition in Dickinson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.