Groundwork

Groceries and convenience · County · Minnesota

Grocery and convenience stores in Watonwan County, MN

Competitor counts, household spending and official business counts for grocery and convenience stores in Watonwan County, MN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #1,732 of 2,402 scored counties
#55 of 66 scored counties in Minnesota

Listings
16
3 chain locations (19%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$25.2M
On groceries · $5,955 a household
Spending per listing
$1.6M
54% below the U.S.
Listings per 10k households
37.9
Twice the U.S.
Population, 2025
11,459
+2.0% since 2020

See the grocery and convenience stores around any address in Watonwan County

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Watonwan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Watonwan County spend about $25.2M a year on groceries, or $5,955 per household, 6% below the U.S. average. That is about $1.6M of household spending for each store on map listings, 54% below the U.S. figure of $3.4M.

Watonwan County has 16 grocery and convenience stores on map listings as of September 2026. Of those, 3 are chain locations, or 19%, against 42% across the U.S. Per 10,000 households, that is 37.9, twice the U.S. rate of 18.7.

In 2023, official counts showed 3 businesses with payroll in Watonwan County classed as grocery and convenience stores. That is one for every 1,409 households, against one for every 1,293 across the U.S.

Population estimates show Watonwan County grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). Watonwan County scores 37 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #1,732 of 2,402 scored counties and #55 of 66 scored counties in Minnesota.

How Watonwan County compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Watonwan County, MN compared with Minnesota and the U.S.
MeasureWatonwan CountyMinnesotaU.S.
Listings per 10k households37.917.518.7
Spending per listing$1.6M$3.7M$3.4M
Households per official establishment1,4092,0091,293
Official establishment growth, 2019–2023n/a+1.6%+7.2%
Population growth, 2020–2025+2.0%+2.1%+3.1%
Spending per household on groceries$5,955$6,414$6,319
Median household income$71,699$89,062$80,734
Groundwork market score3767

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
72
Annual payroll, 2023
$1.5M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
163 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Watonwan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Watonwan County

Population, 2025 estimate
11,459+2.0% since 2020
Households
4,227
Median age
40.2
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
435 sq. mi.
People per square mile
26
Median household income
$71,699+32.6% vs. 2015–2019, before inflation
Average household income
$93,447
Median home value
$162,400
Jobs located here
4,626
Daytime population
10,380Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Watonwan County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Watonwan County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Minnesota

Every Minnesota market ranked →

The highest-scoring counties in Minnesota for grocery and convenience stores, numbered among those based in Minnesota, with Watonwan County marked.

Top counties in Minnesota

Counties in Minnesota ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Washington County, MN9512712.0$5.8M+6.9%#12 of 2,402
2Sherburne County, MN934011.3$6M+6.8%#22 of 2,402
3Scott County, MN917112.9$5.5M+5.1%#35 of 2,402
4Carver County, MN916616.0$4.5M+6.6%#40 of 2,402
5Dakota County, MN9021312.2$5.5M+3.9%#47 of 2,402
6Anoka County, MN8918413.4$5M+4.7%#55 of 2,402
7Isanti County, MN892414.7$4.2M+7.3%#59 of 2,402
8Wright County, MN8810118.7$3.6M+11.1%#70 of 2,402
9Clay County, MN873111.7$5.2M+3.6%#73 of 2,402
10Chisago County, MN853616.9$3.9M+4.3%#103 of 2,402
55Watonwan County, MN371637.9$1.6M+2.0%#1,732 of 2,402

Other business types in Watonwan County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Watonwan County, MN?

Map listings as of September 2026 show 16 grocery and convenience stores in Watonwan County. 3 of them (19%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 3 businesses with payroll classed as grocery and convenience stores in 2023.

How much do households in Watonwan County, MN spend on groceries?

About $25.2M a year, or $5,955 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 16 grocery and convenience stores on map listings, it comes to $1.6M per store. It is estimated from the incomes of the 4,227 households in Watonwan County and national spending patterns by income.

How does Watonwan County, MN compare with the U.S. for grocery and convenience stores?

Watonwan County has 37.9 grocery and convenience stores per 10,000 households, twice the U.S. rate of 18.7. Spending per store is $1.6M, 54% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Watonwan County would have about 7, against 16 on map listings. There is one business with payroll in the industry for every 1,409 households, against one for every 1,293 across the U.S.

How fast is Watonwan County, MN growing?

Population estimates put Watonwan County at 11,459 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 4,227 households. The median household income in Watonwan County is $71,699 a year, 11% below the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Watonwan County scores 37 for grocery and convenience stores (lower middle), #1,732 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Watonwan County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Watonwan County

Screening a site or an acquisition in Watonwan County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Watonwan County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.