Auto · Small-town market · Arizona
Insurance agencies in the Payson, AZ area
Competitor counts, household spending and official business counts for insurance agencies in the Payson, AZ area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #228 of 537 scored small-town markets
#4 of 4 scored small-town markets based in Arizona
- Listings
- 33
- 7 chain locations (21%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $44.4M
- On vehicle insurance · $1,878 a household
- Spending per listing
- $1.3M
- 7% above the U.S.
- Listings per 10k households
- 14.0
- 10% below the U.S.
- Population, 2025
- 53,801
- +0.9% since 2020
See the insurance agencies around any address in the Payson area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Payson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in the Payson area comes to about $44.4M a year: $1,878 per household, 4% below the U.S. average. That works out to $1.3M per agency, 7% above the U.S. figure of $1.3M.
There are 33 insurance agencies on map listings in the Payson area as of September 2026. Chain locations make up 21% of them, against 21% across the U.S. Per 10,000 households, that is 14.0, 10% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Payson area was 18 in 2023. That is one for every 1,314 households, against one for every 966 across the U.S.
Population estimates put the population change in the Payson area from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in the Payson area is 54 (upper middle), #228 of 537 scored small-town markets and #4 of 4 scored small-town markets based in Arizona.
How the Payson area compares
The same measures for Arizona and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payson area | Arizona | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.0 | 16.0 | 15.6 |
| Spending per listing | $1.3M | $1.2M | $1.3M |
| Households per official establishment | 1,314 | 1,004 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.9% | −1.0% |
| Population growth, 2020–2025 | +0.9% | +6.1% | +3.1% |
| Spending per household on vehicle insurance | $1,878 | $1,858 | $1,957 |
| Median household income | $61,986 | $79,964 | $80,734 |
| Groundwork market score | 54 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 337 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Payson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Payson area
- Population, 2025 estimate
- 53,801+0.9% since 2020
- Households
- 23,645
- Median age
- 49.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 4,758 sq. mi.
- People per square mile
- 11
- Median household income
- $61,986+42.4% vs. 2015–2019, before inflation
- Average household income
- $79,972
- Median home value
- $269,400
- Jobs located here
- 13,608
- Daytime population
- 48,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Payson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Payson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Arizona
Every Arizona market ranked →The highest-scoring small-town markets in Arizona for insurance agencies, numbered among those based in Arizona, with the Payson area marked.
Top small-town markets in Arizona
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Safford, AZ | 79 | 12 | 9.4 | $2.4M | +4.0% | #55 of 537 |
| 2Show Low, AZ | 72 | 38 | 9.5 | $1.9M | +3.0% | #90 of 537 |
| 3Nogales, AZ | 59 | 23 | 13.6 | $1.5M | +4.8% | #192 of 537 |
| 4Payson, AZ | 54 | 33 | 14.0 | $1.3M | +0.9% | #228 of 537 |
Other business types in the Payson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Payson, AZ area?
As of September 2026, map listings count 33 insurance agencies in the Payson area. 7 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Payson, AZ area spend on vehicle insurance?
About $44.4M a year, or $1,878 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 33 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 23,645 households in the Payson area and national spending patterns by income.
How does the Payson, AZ area compare with the U.S. for insurance agencies?
The Payson area has 14.0 insurance agencies per 10,000 households, 10% below the U.S. rate of 15.6. Spending per agency is $1.3M, 7% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Payson area would have about 35, against 33 on map listings. There is one business with payroll in the industry for every 1,314 households, against one for every 966 across the U.S.
How fast is the Payson, AZ area growing?
Population estimates put the Payson area at 53,801 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 23,645 households. Median household income in the Payson area is $61,986, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Payson area scores 54 for insurance agencies (upper middle), #228 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Payson area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Payson area
Screening a site or an acquisition in the Payson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Payson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.