Auto · Small-town market · Texas
Gas stations in the Athens, TX area
How the Athens, TX area compares with other small-town markets and the U.S. for gas stations: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #126 of 536 scored small-town markets
#9 of 40 scored small-town markets based in Texas
- Listings
- 75
- 62 chain locations (83%)
- Official establishments
- 36
- 0.0% since 2019
- Household spending a year
- $103.5M
- On gasoline and other fuels · $3,083 a household
- Spending per listing
- $1.4M
- 42% below the U.S.
- Listings per 10k households
- 22.3
- 2.1 times the U.S.
- Population, 2025
- 88,595
- +7.5% since 2020
See the gas stations around any address in the Athens area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,083 per household (19% above the U.S. average), households in the Athens area spend about $103.5M a year on gasoline and other fuels. That is about $1.4M of household spending for each station on map listings, 42% below the U.S. figure of $2.4M.
The Athens area has 75 gas stations on map listings as of September 2026. Chain locations make up 83% of them, against 84% across the U.S. That is 22.3 per 10,000 households, 2.1 times the U.S. rate of 10.9.
In 2023, official counts showed 36 businesses with payroll in the Athens area classed as gasoline stations, unchanged from 2019. That is one for every 933 households, against one for every 1,184 across the U.S. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1.9M have gone to businesses classed as gasoline stations in the Athens area.
Population estimates put the population change in the Athens area from 2020 to 2025 at +7.5%, faster than the U.S. (+3.1%). The Athens area scores 64 (upper middle) on the Groundwork market score for gas stations, ranking #126 of 536 scored small-town markets and #9 of 40 scored small-town markets based in Texas. That puts it in the top quarter of small-town markets.
How the Athens area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Athens area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.3 | 14.5 | 10.9 |
| Spending per listing | $1.4M | $2M | $2.4M |
| Households per official establishment | 933 | 1,030 | 1,184 |
| Official establishment growth, 2019–2023 | 0.0% | −6.3% | −3.1% |
| Population growth, 2020–2025 | +7.5% | +8.5% | +3.1% |
| Spending per household on gasoline and other fuels | $3,083 | $2,897 | $2,595 |
| Median household income | $65,179 | $78,476 | $80,734 |
| Groundwork market score | 64 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 360.0% over the period
- Employees, 2023
- 299
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 7562 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.9M
SBA-backed loans to businesses classed as gasoline stations in the Athens area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Athens area
- Population, 2025 estimate
- 88,595+7.5% since 2020
- Households
- 33,575
- Median age
- 43.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 874 sq. mi.
- People per square mile
- 97
- Median household income
- $65,179+37.6% vs. 2015–2019, before inflation
- Average household income
- $86,325
- Median home value
- $211,300
- Jobs located here
- 19,641
- Daytime population
- 73,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Athens area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for gas stations, numbered among those based in Texas, with the Athens area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 88 | 16 | 12.5 | $2.7M | +9.2% | #6 of 536 |
| 2Granbury, TX | 77 | 52 | 20.4 | $1.6M | +13.6% | #44 of 536 |
| 3Andrews, TX | 73 | 10 | 14.6 | $2.2M | +1.6% | #62 of 536 |
| 4Fredericksburg, TX | 71 | 24 | 20.8 | $1.5M | +6.6% | #70 of 536 |
| 5Del Rio, TX | 70 | 21 | 12.5 | $2.4M | +0.5% | #74 of 536 |
| 6Stephenville, TX | 66 | 29 | 17.2 | $1.9M | +2.8% | #108 of 536 |
| 7Rio Grande City-Roma, TX | 64 | 23 | 12.0 | $2.2M | +0.7% | #116 of 536 |
| 8Kerrville, TX | 64 | 32 | 14.1 | $2.1M | +2.5% | #119 of 536 |
| 9Athens, TX | 64 | 75 | 22.3 | $1.4M | +7.5% | #126 of 536 |
| 10Port Lavaca, TX | 59 | 9 | 10.4 | $2.9M | −2.3% | #169 of 536 |
Other business types in the Athens area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Athens, TX area?
Map listings as of September 2026 show 75 gas stations in the Athens area. 62 of them (83%) are chain locations. The listings count gas stations. Official counts show 36 businesses with payroll classed as gasoline stations in 2023, unchanged from 2019. Official counts also show 7 one-person businesses without payroll.
How much do households in the Athens, TX area spend on gasoline and other fuels?
About $103.5M a year, or $3,083 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 75 gas stations on map listings, it comes to $1.4M per station. It is estimated from the incomes of the 33,575 households in the Athens area and national spending patterns by income.
How does the Athens, TX area compare with the U.S. for gas stations?
The Athens area has 22.3 gas stations per 10,000 households, 2.1 times the U.S. rate of 10.9. Spending per station is $1.4M, 42% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Athens area would have about 43, against 75 on map listings. There is one business with payroll in the industry for every 933 households, against one for every 1,184 across the U.S. The official count held level from 2019 to 2023, against −3.1% for the U.S.
How fast is the Athens, TX area growing?
Population estimates put the Athens area at 88,595 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 33,575 households. Median household income in the Athens area is $65,179, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Athens area scores 64 for gas stations (upper middle), #126 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Athens area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Athens area
Screening a site or an acquisition in the Athens area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.