Clothing and laundry · Small-town market · Indiana
Clothing, shoe and laundry businesses in the Decatur, IN area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Decatur, IN area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #146 of 536 scored small-town markets
#15 of 25 scored small-town markets based in Indiana
- Listings
- 22
- 5 chain locations (23%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $22.5M
- On clothing, shoes and related services · $1,815 a household
- Spending per listing
- $1M
- 16% above the U.S.
- Listings per 10k households
- 17.7
- 24% below the U.S.
- Population, 2025
- 36,650
- +2.2% since 2020
See the clothing, shoe and laundry businesses around any address in the Decatur area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 22 clothing, shoe and laundry businesses in the Decatur area. 5 of them (23%) are chain locations, against 37% across the U.S. That comes to 17.7 for every 10,000 households, 24% below the U.S. rate of 23.3.
Households in the Decatur area spend about $22.5M a year on clothing, shoes and related services, or $1,815 per household, 12% below the U.S. average. Spread across 22 clothing, shoe and laundry businesses, that is $1M per business, 16% above the U.S. figure of $880K.
In 2023, official counts showed 6 businesses with payroll in the Decatur area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 2,067 households, against one for every 1,008 across the U.S. Official counts also show 14 one-person businesses without payroll.
Between 2020 and 2025, the population of the Decatur area grew 2.2%, slower than the U.S. (+3.1%). For clothing, shoe and laundry businesses, the Decatur area has a Groundwork market score of 64 (upper middle): #146 of 536 scored small-town markets and #15 of 25 scored small-town markets based in Indiana.
How the Decatur area compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Decatur area | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.7 | 18.0 | 23.3 |
| Spending per listing | $1M | $1.1M | $880K |
| Households per official establishment | 2,067 | 1,347 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −13.8% | −12.0% |
| Population growth, 2020–2025 | +2.2% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,815 | $1,935 | $2,055 |
| Median household income | $65,289 | $71,957 | $80,734 |
| Groundwork market score | 64 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 21
- Annual payroll, 2023
- $449K
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 225 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Decatur area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Decatur area
- Population, 2025 estimate
- 36,650+2.2% since 2020
- Households
- 12,401
- Median age
- 35.0
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.8
- Land area
- 339 sq. mi.
- People per square mile
- 107
- Median household income
- $65,289+24.4% vs. 2015–2019, before inflation
- Average household income
- $82,576
- Median home value
- $178,400
- Jobs located here
- 13,315
- Daytime population
- 33,956Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Decatur area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Indiana
Every Indiana market ranked →The highest-scoring small-town markets in Indiana for clothing, shoe and laundry businesses, numbered among those based in Indiana, with the Decatur area marked.
Top small-town markets in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Crawfordsville, IN | 83 | 13 | 8.3 | $2.2M | +2.7% | #13 of 536 |
| 2Greencastle, IN | 80 | 22 | 15.6 | $1.2M | +3.2% | #33 of 536 |
| 3Auburn, IN | 77 | 26 | 15.2 | $1.2M | +2.9% | #46 of 536 |
| 4Washington, IN | 76 | 18 | 15.2 | $1.2M | +2.5% | #54 of 536 |
| 5Kendallville, IN | 75 | 21 | 11.6 | $1.6M | +1.0% | #63 of 536 |
| 6Greensburg, IN | 74 | 12 | 11.2 | $1.7M | +0.4% | #70 of 536 |
| 7Huntington, IN | 74 | 18 | 11.7 | $1.5M | +1.6% | #71 of 536 |
| 8Warsaw, IN | 72 | 49 | 15.3 | $1.3M | +0.9% | #85 of 536 |
| 9Connersville, IN | 70 | 9 | 9.6 | $1.8M | +0.7% | #92 of 536 |
| 10Plymouth, IN | 69 | 26 | 14.6 | $1.3M | +1.2% | #103 of 536 |
| 15Decatur, IN | 64 | 22 | 17.7 | $1M | +2.2% | #146 of 536 |
Other business types in the Decatur area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry64
- Clothing and shoe stores63
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Decatur, IN area?
There are 22 clothing, shoe and laundry businesses on map listings in the Decatur area as of September 2026. 5 of them (23%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 6 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 14 one-person businesses have no payroll, by official counts.
How much do households in the Decatur, IN area spend on clothing, shoes and related services?
About $22.5M a year, or $1,815 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 22 clothing, shoe and laundry businesses on map listings, it comes to $1M per business. It is estimated from the incomes of the 12,401 households in the Decatur area and national spending patterns by income.
How does the Decatur, IN area compare with the U.S. for clothing, shoe and laundry businesses?
The Decatur area has 17.7 clothing, shoe and laundry businesses per 10,000 households, 24% below the U.S. rate of 23.3. Spending per business is $1M, 16% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Decatur area would have about 26, against 22 on map listings. There is one business with payroll in the industry for every 2,067 households, against one for every 1,008 across the U.S.
How fast is the Decatur, IN area growing?
Population estimates put the Decatur area at 36,650 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 12,401 households. Median household income in the Decatur area is $65,289, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur area scores 64 for clothing, shoe and laundry businesses (upper middle), #146 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Decatur area
Screening a site or an acquisition in the Decatur area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.