Beauty and personal care · County · Illinois
Barbershops in DeKalb County, IL
Competitor counts, household spending and official business counts for barbershops in DeKalb County, IL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #726 of 1,356 scored counties
#22 of 38 scored counties in Illinois
- Listings
- 20
- 3 chain locations (15%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $38.4M
- On personal care products and services · $970 a household
- Spending per listing
- $1.9M
- 2% above the U.S.
- Listings per 10k households
- 5.1
- 4% below the U.S.
- Population, 2025
- 101,835
- +1.5% since 2020
See the barbershops around any address in DeKalb County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 20 barbershops in DeKalb County. Of those, 3 are chain locations, or 15%, against 12% across the U.S. Per 10,000 households, that is 5.1, 4% below the U.S. rate of 5.3.
Households in DeKalb County spend about $38.4M a year on personal care products and services, or $970 per household, 3% below the U.S. average. That works out to $1.9M per shop, 2% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in DeKalb County classed as barber shops. That is one for every 13,183 households, against one for every 16,589 across the U.S. Official counts list 34 one-person businesses without payroll.
Between 2020 and 2025, the population of DeKalb County grew 1.5%, slower than the U.S. (+3.1%). For barbershops, DeKalb County has a Groundwork market score of 49 (lower middle): #726 of 1,356 scored counties and #22 of 38 scored counties in Illinois.
How DeKalb County compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeKalb County | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.1 | 5.3 |
| Spending per listing | $1.9M | $2.1M | $1.9M |
| Households per official establishment | 13,183 | 17,131 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +38.0% | +28.5% |
| Population growth, 2020–2025 | +1.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $970 | $1,063 | $1,005 |
| Median household income | $70,724 | $83,390 | $80,734 |
| Groundwork market score | 49 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 3
- Annual payroll, 2023
- $98K
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 203 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeKalb County
- Population, 2025 estimate
- 101,835+1.5% since 2020
- Households
- 39,550
- Median age
- 35.2
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 631 sq. mi.
- People per square mile
- 160
- Median household income
- $70,724+11.7% vs. 2015–2019, before inflation
- Average household income
- $90,834
- Median home value
- $243,600
- Jobs located here
- 34,194
- Daytime population
- 89,501Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeKalb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Illinois
Every Illinois market ranked →The highest-scoring counties in Illinois for barbershops, numbered among those based in Illinois, with DeKalb County marked.
Top counties in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1McHenry County, IL | 83 | 38 | 3.2 | $3.7M | +2.5% | #46 of 1,356 |
| 2Grundy County, IL | 72 | 9 | 4.4 | $2.5M | +2.9% | #187 of 1,356 |
| 3Kendall County, IL | 71 | 21 | 4.6 | $2.6M | +9.9% | #205 of 1,356 |
| 4Will County, IL | 71 | 122 | 5.0 | $2.4M | +2.2% | #210 of 1,356 |
| 5Madison County, IL | 67 | 42 | 3.8 | $2.6M | −1.0% | #289 of 1,356 |
| 6Effingham County, IL | 63 | 5 | 3.6 | $2.8M | −0.5% | #384 of 1,356 |
| 7McLean County, IL | 63 | 28 | 4.0 | $2.6M | +0.1% | #385 of 1,356 |
| 8Adams County, IL | 60 | 7 | 2.5 | $3.7M | −2.1% | #441 of 1,356 |
| 9Champaign County, IL | 60 | 32 | 3.7 | $2.5M | +1.8% | #450 of 1,356 |
| 10Tazewell County, IL | 59 | 21 | 3.9 | $2.6M | −0.9% | #466 of 1,356 |
| 22DeKalb County, IL | 49 | 20 | 5.1 | $1.9M | +1.5% | #726 of 1,356 |
Other business types in DeKalb County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops49
- Nail salons67
- Spas and skin care60
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in DeKalb County, IL?
DeKalb County has 20 barbershops on map listings as of September 2026. 3 of them (15%) are chain locations. The listings count barbershops. Official counts show 3 businesses with payroll classed as barber shops in 2023. Official counts also show 34 one-person businesses without payroll.
How much do households in DeKalb County, IL spend on personal care products and services?
About $38.4M a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 20 barbershops on map listings, it comes to $1.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 39,550 households in DeKalb County and national spending patterns by income.
How does DeKalb County, IL compare with the U.S. for barbershops?
DeKalb County has 5.1 barbershops per 10,000 households, 4% below the U.S. rate of 5.3. Spending per shop is $1.9M, 2% above the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending. There is one business with payroll in the industry for every 13,183 households, against one for every 16,589 across the U.S.
How fast is DeKalb County, IL growing?
Population estimates put DeKalb County at 101,835 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 39,550 households. Median household income in DeKalb County is $70,724, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 49 for barbershops (lower middle), #726 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeKalb County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in DeKalb County
Screening a site or an acquisition in DeKalb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.