Groundwork

Pets · County · Illinois

Pet businesses in DeKalb County, IL

Competitor counts, household spending and official business counts for pet businesses in DeKalb County, IL, set against other counties and the U.S.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #1,242 of 2,200 scored counties
#32 of 83 scored counties in Illinois

Listings
51
6 chain locations (12%)
Official establishments
22
+4.8% since 2019
Household spending a year
$32.9M
On pets · $831 a household
Spending per listing
$644K
27% below the U.S.
Listings per 10k households
12.9
24% above the U.S.
Population, 2025
101,835
+1.5% since 2020

See the pet businesses around any address in DeKalb County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in DeKalb County comes to about $32.9M a year: $831 per household, 9% below the U.S. average. That works out to $644K per business, 27% below the U.S. figure of $878K.

There are 51 pet businesses on map listings in DeKalb County as of September 2026. Of those, 6 are chain locations, or 12%, against 17% across the U.S. That comes to 12.9 for every 10,000 households, 24% above the U.S. rate of 10.4.

In 2023, official counts showed 22 businesses with payroll in DeKalb County classed as pet care, veterinarians and pet stores, up 4.8% from 2019. That is one for every 1,798 households, against one for every 1,852 across the U.S. Official counts list 54 one-person businesses without payroll.

Population estimates show DeKalb County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). DeKalb County scores 47 (lower middle) on the Groundwork market score for pet businesses, ranking #1,242 of 2,200 scored counties and #32 of 83 scored counties in Illinois.

How DeKalb County compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in DeKalb County, IL compared with Illinois and the U.S.
MeasureDeKalb CountyIllinoisU.S.
Listings per 10k households12.99.910.4
Spending per listing$644K$935K$878K
Households per official establishment1,7981,9771,852
Official establishment growth, 2019–2023+4.8%+7.6%+11.4%
Population growth, 2020–2025+1.5%−0.6%+3.1%
Spending per household on pets$831$925$909
Median household income$70,724$83,390$80,734
Groundwork market score4755

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21 → 22+4.8% over the period
Employees, 2023
295
Annual payroll, 2023
$13.1M
One-person businesses, 2023
54Businesses with no payroll
Map listings, September 2026
516 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in DeKalb County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in DeKalb County

Population, 2025 estimate
101,835+1.5% since 2020
Households
39,550
Median age
35.2
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
631 sq. mi.
People per square mile
160
Median household income
$70,724+11.7% vs. 2015–2019, before inflation
Average household income
$90,834
Median home value
$243,600
Jobs located here
34,194
Daytime population
89,501Residents who don’t work, plus everyone whose job is here

Looking at a specific site in DeKalb County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Illinois

Every Illinois market ranked →

The highest-scoring counties in Illinois for pet businesses, numbered among those based in Illinois, with DeKalb County marked.

Top counties in Illinois

Counties in Illinois ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Cook County, IL721,5087.2$1.3M−1.3%#214 of 2,200
2Boone County, IL72178.7$1M+0.4%#221 of 2,200
3Will County, IL6627211.1$957K+2.2%#426 of 2,200
4St. Clair County, IL65747.3$1.2M−2.5%#457 of 2,200
5Kendall County, IL655913.0$819K+9.9%#480 of 2,200
6Kane County, IL6421311.5$901K+1.8%#504 of 2,200
7DuPage County, IL6339211.2$989K+0.3%#537 of 2,200
8Piatt County, IL63811.6$803K+0.6%#555 of 2,200
9Ogle County, IL60209.6$891K−0.7%#653 of 2,200
10Jersey County, IL59810.0$863K−1.5%#690 of 2,200
32DeKalb County, IL475112.9$644K+1.5%#1,242 of 2,200

Other business types in DeKalb County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in DeKalb County, IL?

As of September 2026, map listings count 51 pet businesses in DeKalb County. 6 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 22 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 4.8% from 2019. Official counts also show 54 one-person businesses without payroll.

How much do households in DeKalb County, IL spend on pets?

About $32.9M a year, or $831 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 51 pet businesses on map listings, it comes to $644K per business. It is estimated from the incomes of the 39,550 households in DeKalb County and national spending patterns by income.

How does DeKalb County, IL compare with the U.S. for pet businesses?

DeKalb County has 12.9 pet businesses per 10,000 households, 24% above the U.S. rate of 10.4. Spending per business is $644K, 27% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, DeKalb County would have about 37, against 51 on map listings. There is one business with payroll in the industry for every 1,798 households, against one for every 1,852 across the U.S. The official count rose 4.8% from 2019 to 2023, against +11.4% for the U.S.

How fast is DeKalb County, IL growing?

Population estimates put DeKalb County at 101,835 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 39,550 households. Median household income in DeKalb County is $70,724, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeKalb County scores 47 for pet businesses (lower middle), #1,242 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in DeKalb County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in DeKalb County

Screening a site or an acquisition in DeKalb County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of DeKalb County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.