Small-town market profile · Delaware
Seaford, DE area market data
How the Seaford area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 277,140
- +16.1% since 2020
- Households
- 106,441
- Median household income
- $81,497
- Median home value
- $382,600
- Jobs located here
- 85,870
- Highest market score
- 96
- Laundromats, #1 of 150 scored small-town markets
A site report maps the competitors on map listings around any address in the Seaford area by name and distance, and the households and spending within reach. Or open the report at the center of the Seaford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Seaford area has an estimated 277,140 people and 106,441 households. Population estimates show the Seaford area grew 16.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Seaford area is $81,497, in line with the U.S. median of $80,734.
Relative to the U.S., household spending in the Seaford area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (81).
Of the business types scored in the Seaford area, laundromats (96), veterinarians (95) and insurance agencies (95) have the highest Groundwork market scores. For laundromats, that ranks #1 of 150 scored small-town markets.
The Seaford area is made up of one county, Sussex County. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (80% above the U.S. rate) and lowest for dentists and orthodontists (57% below the U.S. rate).
All 56 business types in the Seaford area
Highest Groundwork market score first. Each score compares the Seaford area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Laundromats | 96 | #1 of 150 | 11 | 1.0 | $19.1M | 153 | 5 |
| Veterinarians | 95 | #1 of 398 | 20 | 1.9 | $5.1M | 186 | 21 |
| Insurance agencies | 95 | #3 of 537 | 76 | 7.1 | $3.6M | 287 | 60 |
| Gas stations | 94 | #1 of 536 | 77 | 7.2 | $4.2M | 175 | 73 |
| Funeral homes | 94 | #2 of 365 | 23 | 2.2 | $878K | 129 | 16 |
| Barbershops | 89 | #9 of 377 | 35 | 3.3 | $2.9M | 152 | 3 |
| Collision repair and body shops | 88 | #4 of 387 | 15 | 1.4 | $6.8M | 219 | 13 |
| Pest control | 86 | #1 of 85 | 21 | 2.0 | $7.8M | 77 | 13 |
| Dentists and orthodontists | 86 | #6 of 526 | 60 | 5.6 | $2.1M | 211 | 38 |
| Tire shops | 85 | #10 of 431 | 29 | 2.7 | $3.5M | 140 | 7 |
| Convenience stores | 83 | #10 of 529 | 84 | 7.9 | $7.9M | 100 | 26 |
| Auto repair and car care | 83 | #14 of 538 | 311 | 29.2 | $326K | 121 | 95 |
| Martial arts and dance studios | 82 | #7 of 378 | 28 | 2.6 | $3M | 150 | 17 |
| Optometrists and eye care | 82 | #13 of 400 | 29 | 2.7 | $4.3M | 137 | 14 |
| Auto repair shops | 82 | #17 of 538 | 177 | 16.6 | $572K | 129 | 75 |
| Roofing and gutters | 81 | #9 of 288 | 41 | 3.9 | $7.8M | 93 | 13 |
| Pet grooming and boarding | 81 | #15 of 387 | 50 | 4.7 | $2M | 79 | 18 |
| Child care and preschools | 81 | #15 of 454 | 35 | 3.3 | $1.5M | 150 | 60 |
| Car washes and detailing | 79 | #21 of 441 | 37 | 3.5 | $2.7M | 109 | 8 |
| Fast food and sandwich shops | 79 | #35 of 537 | 124 | 11.6 | $3.4M | 112 | 195 |
| Pet businesses | 77 | #21 of 527 | 123 | 11.6 | $822K | 94 | 53 |
| Grocery and convenience stores | 77 | #32 of 538 | 214 | 20.1 | $3.1M | 91 | 67 |
| Grocery stores | 75 | #47 of 506 | 71 | 6.7 | $9.3M | 100 | 41 |
| Pizza | 73 | #59 of 520 | 93 | 8.7 | $4.5M | 90 | 195 |
| Chiropractors | 72 | #40 of 426 | 49 | 4.6 | $2.5M | 106 | 21 |
| Hair salons | 71 | #48 of 538 | 168 | 15.8 | $596K | 138 | 68 |
| HVAC and plumbing | 71 | #51 of 476 | 67 | 6.3 | $4.8M | 101 | 100 |
| Pet stores | 70 | #32 of 220 | 32 | 3.0 | $3.2M | 70 | 14 |
| Electricians | 68 | #38 of 295 | 42 | 3.9 | $7.7M | 64 | 71 |
| Coffee shops and cafes | 68 | #73 of 529 | 93 | 8.7 | $4.5M | 123 | 73 |
| Yoga, Pilates and fitness studios | 65 | #18 of 112 | 28 | 2.6 | $3M | 75 | 31 |
| Salons, barbers and spas | 65 | #86 of 538 | 347 | 32.6 | $288K | 136 | 121 |
| Home repair trades | 64 | #108 of 526 | 150 | 14.1 | $2.1M | 88 | 184 |
| Gyms | 62 | #128 of 506 | 77 | 7.2 | $1.1M | 85 | 31 |
| Spas and skin care | 61 | #140 of 504 | 87 | 8.2 | $1.2M | 131 | 26 |
| Nail salons | 60 | #130 of 387 | 53 | 5.0 | $1.9M | 113 | 22 |
| Gyms, studios and classes | 60 | #155 of 535 | 133 | 12.5 | $638K | 96 | 48 |
| House cleaning | 59 | #44 of 142 | 37 | 3.5 | $4.4M | 69 | 71 |
| Property management | 57 | #66 of 180 | 35 | 3.3 | Index only | 86 | 59 |
| Restaurants and cafes | 56 | #205 of 538 | 1,222 | 114.8 | $346K | 93 | 585 |
| Mortgage brokers and lenders | 55 | #74 of 177 | 41 | 3.9 | Index only | 104 | 25 |
| Doctors, dentists and clinics | 54 | #238 of 538 | 722 | 67.8 | $172K | 113 | 319 |
| Landscaping and lawn care | 51 | #180 of 399 | 90 | 8.5 | $1.8M | 62 | 159 |
| Primary care and pediatrics | 51 | #229 of 458 | 76 | 7.1 | $1.6M | 92 | 173 |
| Sit-down restaurants | 51 | #262 of 538 | 703 | 66.0 | $602K | 91 | 317 |
| Lawn, cleaning and pest control | 47 | #263 of 481 | 148 | 13.9 | $1.1M | 66 | 243 |
| Bakeries and dessert shops | 47 | #291 of 507 | 159 | 14.9 | $2.7M | 64 | 80 |
| Clothing and shoe stores | 46 | #312 of 536 | 248 | 23.3 | $847K | 67 | 160 |
| Clothing, shoes and laundry | 46 | #313 of 536 | 331 | 31.1 | $634K | 72 | 171 |
| Real estate agents and brokers | 40 | #394 of 533 | 455 | 42.7 | Index only | 67 | 139 |
| Real estate | 40 | #400 of 536 | 537 | 50.5 | Index only | 72 | 262 |
| Physical therapy | 36 | #308 of 400 | 92 | 8.6 | $1.4M | 56 | 63 |
| Dry cleaners | Not scored | Not scored | 10 | 0.9 | $21M | 134 | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 10 | 0.9 | $12.4M | 51 | 10 |
| Home inspectors | Not scored | Not scored | 6 | 0.6 | Index only | 106 | 9 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.4 | $25.3M | 184 | 3 |
Household spending in the Seaford area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $101.3M | $952 | 99 |
| Gasoline and other fuels | $320.9M | $3,014 | 116 |
| Food away from home | $423M | $3,974 | 98 |
| Groceries | $661.4M | $6,214 | 98 |
| Personal care products and services | $100.1M | $940 | 94 |
| Child care and other personal services | $52.7M | $495 | 85 |
| Memberships, classes and admissions | $84.9M | $797 | 81 |
| Medical and dental services | $124.3M | $1,167 | 91 |
| Pets | $101.1M | $950 | 105 |
| Clothing, shoes and related services | $210M | $1,973 | 96 |
| Vehicle insurance | $273.7M | $2,571 | 131 |
| Home repairs, maintenance and insurance | $321.5M | $3,020 | 100 |
| Lawn care, cleaning and other household services | $164.4M | $1,544 | 109 |
| Rent and homeowner costs | $1.7B | $15,701 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Seaford area
- Population, 2025 estimate
- 277,140+16.1% since 2020
- Households
- 106,441
- Median age
- 49.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 936 sq. mi.
- People per square mile
- 273
- Median household income
- $81,497
- Average household income
- $109,287
- Median home value
- $382,600
- Jobs located here
- 85,870
- Daytime population
- 239,628Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seaford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Seaford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Seaford area 1
- Sussex County, DE255,626 people
Other markets based in Delaware 1
- Dover, DE metro area187,604 people
Questions
How fast is the Seaford, DE area growing?
Population estimates put the Seaford area at 277,140 people in 2025, up 16.1% since 2020, faster than the U.S. (+3.1%). It has 106,441 households.
How much do households in the Seaford, DE area spend?
Households in the Seaford area spend about $1.7B a year on rent and homeowner costs, $661.4M on groceries and $423M on food away from home. Set against the U.S., households in the Seaford area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (81).
Which business types have the highest market scores in the Seaford, DE area?
The highest Groundwork market scores in the Seaford area are for laundromats (96), veterinarians (95) and insurance agencies (95). The Seaford area ranks #1 of 150 scored small-town markets for laundromats.
How does the Seaford, DE area compare with the U.S.?
The median household income in the Seaford area is $81,497 a year, in line with the U.S. median of $80,734. The population rose 16.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $382,600, against $332,700 for the U.S. For its number of households, the Seaford area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (80% above the U.S. rate) and the fewest for dentists and orthodontists (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Seaford area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seaford area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Delaware · Every U.S. market · How we measure
Screening a site or an acquisition in the Seaford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Seaford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.