Fitness and classes · County · Kansas
Gyms in Morton County, KS
The gyms in Morton County, KS, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $770K
- On memberships, classes and admissions · $792 a household
- Spending per listing
- $770K
- Too few listings to compare
- Listings per 10k households
- 10.3
- Too few listings to compare
- Population, 2025
- 2,470
- −8.4% since 2020
See the gyms around any address in Morton County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Morton County comes to about $770K a year: $792 per household, 19% below the U.S. average. That works out to $770K per gym. The spending figure covers all memberships, classes and admissions, not only gyms.
There is 1 gym on map listings in Morton County as of September 2026. That is 10.3 per 10,000 households.
Official counts don’t publish a figure for fitness and recreational sports centers in Morton County, since they leave out counts under 3.
Population estimates show Morton County declined 8.4% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Morton County compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Morton County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 7.6 | 7.6 |
| Spending per listing | $770K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,888 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | −8.4% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $792 | $911 | $983 |
| Median household income | $66,447 | $74,275 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Morton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Morton County
- Population, 2025 estimate
- 2,470−8.4% since 2020
- Households
- 972
- Median age
- 46.5
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.2
- Land area
- 730 sq. mi.
- People per square mile
- 4
- Median household income
- $66,447
- Average household income
- $78,854
- Median home value
- $96,100
- Jobs located here
- 840
- Daytime population
- 2,490Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for gyms, numbered among those based in Kansas, with Morton County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Butler County, KS | 87 | 9 | 3.6 | $2.6M | +3.1% | #23 of 1,792 |
| 2Leavenworth County, KS | 81 | 21 | 7.0 | $1.5M | +3.2% | #61 of 1,792 |
| 3Sedgwick County, KS | 67 | 122 | 5.9 | $1.4M | +2.6% | #298 of 1,792 |
| 4Miami County, KS | 67 | 11 | 8.0 | $1.3M | +5.9% | #303 of 1,792 |
| 5Pottawatomie County, KS | 66 | 9 | 9.6 | $1.1M | +6.9% | #337 of 1,792 |
| 6Reno County, KS | 65 | 12 | 4.7 | $1.5M | −0.6% | #359 of 1,792 |
| 7Wyandotte County, KS | 59 | 35 | 5.7 | $1.3M | +1.0% | #566 of 1,792 |
| 8Johnson County, KS | 59 | 261 | 10.5 | $1.3M | +4.2% | #570 of 1,792 |
| 9Franklin County, KS | 57 | 6 | 5.8 | $1.3M | +1.1% | #647 of 1,792 |
| 10Douglas County, KS | 57 | 39 | 7.7 | $1.2M | +1.8% | #655 of 1,792 |
| Morton County, KS | Not scored | 1 | 10.3 | $770K | −8.4% |
Other business types in Morton County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Morton County, KS?
As of September 2026, map listings count 1 gym in Morton County. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Morton County: counts under 3 are left out.
How much do households in Morton County, KS spend on memberships, classes and admissions?
About $770K a year, or $792 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 1 gym on map listings, it comes to $770K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 972 households in Morton County and national spending patterns by income.
How does Morton County, KS compare with the U.S. for gyms?
Morton County has 1 gym on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of gyms to household spending.
How fast is Morton County, KS growing?
Population estimates put Morton County at 2,470 people in 2025, down 8.4% since 2020, against +3.1% for the U.S. It has 972 households. Median household income in Morton County is $66,447, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morton County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Morton County
Screening a site or an acquisition in Morton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.