Groundwork

Fitness and classes · County · North Carolina

Gyms and studios in Lee County, NC

How Lee County, NC compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #1,570 of 2,088 scored counties
#69 of 88 scored counties in North Carolina

Listings
35
3 chain locations (9%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$15.2M
On memberships, classes and admissions · $604 a household
Spending per listing
$434K
35% below the U.S.
Listings per 10k households
13.9
7% below the U.S.
Population, 2025
70,258
+10.8% since 2020

See the gyms and studios around any address in Lee County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Lee County scores 38 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,570 of 2,088 scored counties and #69 of 88 scored counties in North Carolina. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 35 gyms and studios in Lee County. 3 of them (9%) are chain locations, against 20% across the U.S. That is 13.9 per 10,000 households, 7% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Lee County comes to about $15.2M a year: $604 per household, 39% below the U.S. average. Spread across 35 gyms and studios, that is $434K per location, 35% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Lee County was 12 in 2023. That is one for every 2,095 households, against one for every 1,641 across the U.S. Population estimates put the population change in Lee County from 2020 to 2025 at +10.8%, faster than the U.S. (+3.1%).

How Lee County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Lee County, NC compared with North Carolina and the U.S.
MeasureLee CountyNorth CarolinaU.S.
Listings per 10k households13.914.014.9
Spending per listing$434K$531K$662K
Households per official establishment2,0951,6751,641
Official establishment growth, 2019–2023n/a+6.5%+8.2%
Population growth, 2020–2025+10.8%+7.2%+3.1%
Spending per household on memberships, classes and admissions$604$743$983
Median household income$65,387$72,388$80,734
Groundwork market score3840

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 12
Employees, 2023
133
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
353 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Lee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lee County

Population, 2025 estimate
70,258+10.8% since 2020
Households
25,145
Median age
39.7
Homes lived in by their owners
67%
Vehicles per household
2.1
Land area
255 sq. mi.
People per square mile
258
Median household income
$65,387+30.8% vs. 2015–2019, before inflation
Average household income
$81,746
Median home value
$240,200
Jobs located here
27,081
Daytime population
64,849Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for gyms and studios, numbered among those based in North Carolina, with Lee County marked.

Top counties in North Carolina

Counties in North Carolina ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hoke County, NC80126.2$1M+9.0%#68 of 2,088
2Davie County, NC77137.5$1M+6.9%#105 of 2,088
3Franklin County, NC77238.1$842K+18.8%#116 of 2,088
4Chatham County, NC753811.5$882K+11.0%#138 of 2,088
5Currituck County, NC751613.5$676K+16.7%#144 of 2,088
6Duplin County, NC72125.8$899K+6.0%#204 of 2,088
7Harnett County, NC69448.8$744K+12.3%#290 of 2,088
8Davidson County, NC68507.2$872K+6.6%#312 of 2,088
9Rowan County, NC65437.3$867K+5.6%#406 of 2,088
10Stokes County, NC65147.2$754K+3.5%#418 of 2,088
69Lee County, NC383513.9$434K+10.8%#1,570 of 2,088

Other business types in Lee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Lee County, NC?

Lee County has 35 gyms and studios on map listings as of September 2026. 3 of them (9%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Lee County, NC spend on memberships, classes and admissions?

About $15.2M a year, or $604 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 35 gyms and studios on map listings, it comes to $434K per location. It is estimated from the incomes of the 25,145 households in Lee County and national spending patterns by income.

How does Lee County, NC compare with the U.S. for gyms and studios?

Lee County has 13.9 gyms and studios per 10,000 households, 7% below the U.S. rate of 14.9. Spending per location is $434K, 35% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Lee County would have about 23, against 35 on map listings. There is one business with payroll in the industry for every 2,095 households, against one for every 1,641 across the U.S.

How fast is Lee County, NC growing?

Population estimates put Lee County at 70,258 people in 2025, up 10.8% since 2020, faster than the U.S. (+3.1%). It has 25,145 households. Median household income in Lee County is $65,387, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lee County scores 38 for gyms and studios (lower middle), #1,570 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lee County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Lee County

Screening a site or an acquisition in Lee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.