Funeral services · County · Wisconsin
Funeral homes in Florence County, WI
Competitor counts, household spending and official business counts for funeral homes in Florence County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 1
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $362K
- On funerals · $165 a household
- Spending per listing
- $362K
- Too few listings to compare
- Listings per 10k households
- 4.6
- Too few listings to compare
- Population, 2025
- 4,748
- +4.0% since 2020
See the funeral homes around any address in Florence County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1 funeral home in Florence County. That is 4.6 per 10,000 households.
At $165 per household (15% above the U.S. average), households in Florence County spend about $362K a year on funerals. That works out to $362K per home.
There is no official count of businesses with payroll classed as funeral homes and funeral services in Florence County: counts under 3 aren’t published.
Population estimates show Florence County grew 4.0% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Florence County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 2.6 | 2.1 |
| Spending per listing | $362K | $544K | $679K |
| Households per official establishment | n/a | 6,004 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.7% | −1.7% |
| Population growth, 2020–2025 | +4.0% | +1.3% | +3.1% |
| Spending per household on funerals | $165 | $140 | $143 |
| Median household income | $61,086 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Florence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Florence County
- Population, 2025 estimate
- 4,748+4.0% since 2020
- Households
- 2,197
- Median age
- 55.4
- Homes lived in by their owners
- 91%
- Vehicles per household
- 2.1
- Land area
- 488 sq. mi.
- People per square mile
- 10
- Median household income
- $61,086
- Average household income
- $81,200
- Median home value
- $173,200
- Jobs located here
- 1,094
- Daytime population
- 4,460Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Florence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Florence County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 73 | 32 | 1.9 | $850K | +2.4% | #186 of 1,472 |
| 2Washington County, WI | 70 | 8 | 1.4 | $1.1M | +1.8% | #229 of 1,472 |
| 3Dane County, WI | 65 | 31 | 1.2 | $897K | +4.9% | #350 of 1,472 |
| 4St. Croix County, WI | 61 | 8 | 2.1 | $618K | +4.7% | #460 of 1,472 |
| 5Ozaukee County, WI | 61 | 13 | 3.4 | $483K | +3.0% | #468 of 1,472 |
| 6Waushara County, WI | 58 | 5 | 4.7 | $364K | +2.8% | #526 of 1,472 |
| 7Kenosha County, WI | 57 | 10 | 1.5 | $848K | −0.4% | #528 of 1,472 |
| 8Wood County, WI | 57 | 8 | 2.5 | $671K | −0.2% | #534 of 1,472 |
| 9Racine County, WI | 56 | 16 | 2.0 | $718K | +0.4% | #553 of 1,472 |
| 10Sheboygan County, WI | 56 | 11 | 2.2 | $659K | 0.0% | #556 of 1,472 |
| Florence County, WI | Not scored | 1 | 4.6 | $362K | +4.0% |
Other business types in Florence County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in Florence County, WI?
There is 1 funeral home on map listings in Florence County as of September 2026. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Florence County: counts under 3 are left out.
How much do households in Florence County, WI spend on funerals?
About $362K a year, or $165 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 1 funeral home on map listings, it comes to $362K per home. It is estimated from the incomes of the 2,197 households in Florence County and national spending patterns by income.
How does Florence County, WI compare with the U.S. for funeral homes?
Florence County has 1 funeral home on map listings, too few for a steady comparison with the U.S. rate. The count on map listings matches the U.S. ratio of funeral homes to household spending.
How fast is Florence County, WI growing?
Population estimates put Florence County at 4,748 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 2,197 households. Median household income in Florence County is $61,086, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florence County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Florence County
Screening a site or an acquisition in Florence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.