Pets · County · Wisconsin
Pet businesses in Florence County, WI
Competitor counts, household spending and official business counts for pet businesses in Florence County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.6M
- On pets · $738 a household
- Spending per listing
- $405K
- 54% below the U.S.
- Listings per 10k households
- 18.2
- 75% above the U.S.
- Population, 2025
- 4,748
- +4.0% since 2020
See the pet businesses around any address in Florence County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $738 per household (19% below the U.S. average), households in Florence County spend about $1.6M a year on pets. Spread across 4 pet businesses, that is $405K per business, 54% below the U.S. figure of $878K.
Florence County has 4 pet businesses on map listings as of September 2026. That comes to 18.2 for every 10,000 households, 75% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in Florence County, since they leave out counts under 3.
Population estimates put the population change in Florence County from 2020 to 2025 at +4.0%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Florence County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Florence County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 11.8 | 10.4 |
| Spending per listing | $405K | $730K | $878K |
| Households per official establishment | n/a | 1,721 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.5% | +11.4% |
| Population growth, 2020–2025 | +4.0% | +1.3% | +3.1% |
| Spending per household on pets | $738 | $861 | $909 |
| Median household income | $61,086 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Florence County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Florence County
- Population, 2025 estimate
- 4,748+4.0% since 2020
- Households
- 2,197
- Median age
- 55.4
- Homes lived in by their owners
- 91%
- Vehicles per household
- 2.1
- Land area
- 488 sq. mi.
- People per square mile
- 10
- Median household income
- $61,086
- Average household income
- $81,200
- Median home value
- $173,200
- Jobs located here
- 1,094
- Daytime population
- 4,460Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Florence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet businesses, numbered among those based in Wisconsin, with Florence County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pierce County, WI | 70 | 18 | 11.3 | $824K | +3.1% | #291 of 2,200 |
| 2Sheboygan County, WI | 69 | 39 | 7.8 | $1.1M | 0.0% | #309 of 2,200 |
| 3Calumet County, WI | 69 | 23 | 10.8 | $852K | +2.9% | #323 of 2,200 |
| 4Douglas County, WI | 67 | 14 | 7.3 | $1.1M | −0.8% | #378 of 2,200 |
| 5Milwaukee County, WI | 64 | 261 | 6.7 | $1.2M | −1.5% | #494 of 2,200 |
| 6Eau Claire County, WI | 63 | 38 | 8.5 | $987K | +3.0% | #538 of 2,200 |
| 7Lincoln County, WI | 62 | 12 | 9.4 | $837K | −0.1% | #578 of 2,200 |
| 8Dane County, WI | 60 | 293 | 11.6 | $827K | +4.9% | #660 of 2,200 |
| 9Outagamie County, WI | 60 | 92 | 11.7 | $769K | +2.6% | #667 of 2,200 |
| 10Kenosha County, WI | 58 | 66 | 9.6 | $930K | −0.4% | #717 of 2,200 |
| Florence County, WI | Not scored | 4 | 18.2 | $405K | +4.0% |
Other business types in Florence County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Florence County, WI?
Map listings as of September 2026 show 4 pet businesses in Florence County. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Florence County: counts under 3 are left out.
How much do households in Florence County, WI spend on pets?
About $1.6M a year, or $738 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 4 pet businesses on map listings, it comes to $405K per business. It is estimated from the incomes of the 2,197 households in Florence County and national spending patterns by income.
How does Florence County, WI compare with the U.S. for pet businesses?
Florence County has 18.2 pet businesses per 10,000 households, 75% above the U.S. rate of 10.4. Spending per business is $405K, 54% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Florence County would have about 2, against 4 on map listings.
How fast is Florence County, WI growing?
Population estimates put Florence County at 4,748 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 2,197 households. Median household income in Florence County is $61,086, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Florence County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Florence County
Screening a site or an acquisition in Florence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Florence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.