Beauty and personal care · Small-town market · North Carolina
Hair salons in the Mount Airy, NC area
Competitor counts, household spending and official business counts for hair salons in the Mount Airy, NC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #476 of 538 scored small-town markets
#21 of 23 scored small-town markets based in North Carolina
- Listings
- 82
- 16 chain locations (20%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $22.9M
- On personal care products and services · $768 a household
- Spending per listing
- $280K
- 35% below the U.S.
- Listings per 10k households
- 27.5
- 18% above the U.S.
- Population, 2025
- 72,287
- +1.3% since 2020
See the hair salons around any address in the Mount Airy area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mount Airy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, the Mount Airy area has a Groundwork market score of 30 (lower middle): #476 of 538 scored small-town markets and #21 of 23 scored small-town markets based in North Carolina. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 82 hair salons in the Mount Airy area. Chain locations make up 20% of them, against 14% across the U.S. That comes to 27.5 for every 10,000 households, 18% above the U.S. rate of 23.4.
Households in the Mount Airy area spend about $22.9M a year on personal care products and services, or $768 per household, 24% below the U.S. average. That works out to $280K per salon, 35% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Mount Airy area was 11 in 2023. That is one for every 2,715 households, against one for every 1,535 across the U.S. Population estimates put the population change in the Mount Airy area from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%).
How the Mount Airy area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mount Airy area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.5 | 26.1 | 23.4 |
| Spending per listing | $280K | $344K | $430K |
| Households per official establishment | 2,715 | 1,924 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +6.0% |
| Population growth, 2020–2025 | +1.3% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $768 | $897 | $1,005 |
| Median household income | $55,656 | $72,388 | $80,734 |
| Groundwork market score | 30 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 46
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 182Businesses with no payroll
- Map listings, September 2026
- 8216 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Mount Airy area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mount Airy area
- Population, 2025 estimate
- 72,287+1.3% since 2020
- Households
- 29,869
- Median age
- 44.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.2
- Land area
- 533 sq. mi.
- People per square mile
- 134
- Median household income
- $55,656+27.7% vs. 2015–2019, before inflation
- Average household income
- $76,579
- Median home value
- $177,600
- Jobs located here
- 28,742
- Daytime population
- 70,148Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mount Airy area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Mount Airy area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for hair salons, numbered among those based in North Carolina, with the Mount Airy area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 79 | 77 | 15.4 | $554K | +12.3% | #14 of 538 |
| 2Kill Devil Hills, NC | 56 | 39 | 23.2 | $428K | +3.3% | #200 of 538 |
| 3Brevard, NC | 51 | 28 | 19.2 | $440K | +2.9% | #264 of 538 |
| 4Sanford, NC | 51 | 67 | 26.6 | $309K | +10.8% | #271 of 538 |
| 5North Wilkesboro, NC | 50 | 50 | 18.4 | $397K | +0.6% | #279 of 538 |
| 6Forest City, NC | 48 | 57 | 21.4 | $350K | +2.1% | #301 of 538 |
| 7Albemarle, NC | 48 | 60 | 23.8 | $340K | +9.8% | #304 of 538 |
| 8Roanoke Rapids, NC | 46 | 47 | 16.6 | $433K | −4.3% | #312 of 538 |
| 9Henderson, NC | 46 | 30 | 18.6 | $401K | +0.2% | #313 of 538 |
| 10Morehead City, NC | 45 | 76 | 23.8 | $375K | +4.1% | #327 of 538 |
| 21Mount Airy, NC | 30 | 82 | 27.5 | $280K | +1.3% | #476 of 538 |
Other business types in the Mount Airy area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons30
- Barbershops45
- Nail salons32
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Mount Airy, NC area?
The Mount Airy area has 82 hair salons on map listings as of September 2026. 16 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 11 businesses with payroll classed as beauty salons in 2023. Another 182 one-person businesses have no payroll, by official counts.
How much do households in the Mount Airy, NC area spend on personal care products and services?
About $22.9M a year, or $768 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 82 hair salons on map listings, it comes to $280K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 29,869 households in the Mount Airy area and national spending patterns by income.
How does the Mount Airy, NC area compare with the U.S. for hair salons?
The Mount Airy area has 27.5 hair salons per 10,000 households, 18% above the U.S. rate of 23.4. Spending per salon is $280K, 35% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Mount Airy area would have about 53, against 82 on map listings. There is one business with payroll in the industry for every 2,715 households, against one for every 1,535 across the U.S.
How fast is the Mount Airy, NC area growing?
Population estimates put the Mount Airy area at 72,287 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 29,869 households. The median household income in the Mount Airy area is $55,656 a year, 31% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mount Airy area scores 30 for hair salons (lower middle), #476 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mount Airy area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Mount Airy area
Screening a site or an acquisition in the Mount Airy area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mount Airy area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.