Health care · Small-town market · South Dakota
Dentists and orthodontists in the Brookings, SD area
Competitor counts, household spending and official business counts for dentists and orthodontists in the Brookings, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #197 of 526 scored small-town markets
#3 of 9 scored small-town markets based in South Dakota
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $18.8M
- On medical and dental services · $1,362 a household
- Spending per listing
- $1.3M
- 27% above the U.S.
- Listings per 10k households
- 10.9
- 17% below the U.S.
- Population, 2025
- 37,635
- +9.6% since 2020
See the dentists and orthodontists around any address in the Brookings area
The site report maps the dentists and orthodontists on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Brookings area spend about $18.8M a year on medical and dental services, or $1,362 per household, 6% above the U.S. average. Spread across 15 dentists and orthodontists, that is $1.3M per practice, 27% above the U.S. figure of $984K. The spending figure covers all medical and dental services, not only dentists and orthodontists.
The Brookings area has 15 dentists and orthodontists on map listings as of September 2026. 2 of them (13%) are chain locations, against 12% across the U.S. That comes to 10.9 for every 10,000 households, 17% below the U.S. rate of 13.1.
In 2023, official counts showed 13 businesses with payroll in the Brookings area classed as offices of dentists. That is one for every 1,061 households, against one for every 952 across the U.S.
Between 2020 and 2025, the population of the Brookings area grew 9.6%, faster than the U.S. (+3.1%). The Groundwork market score for dentists and orthodontists in the Brookings area is 58 (upper middle), #197 of 526 scored small-town markets and #3 of 9 scored small-town markets based in South Dakota.
How the Brookings area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the dentists and orthodontists counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brookings area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.9 | 10.9 | 13.1 |
| Spending per listing | $1.3M | $1.3M | $984K |
| Households per official establishment | 1,061 | 1,153 | 952 |
| Official establishment growth, 2019–2023 | n/a | −2.2% | −0.5% |
| Population growth, 2020–2025 | +9.6% | +5.3% | +3.1% |
| Spending per household on medical and dental services | $1,362 | $1,402 | $1,288 |
| Median household income | $70,064 | $75,081 | $80,734 |
| Groundwork market score | 58 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 86
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of dentists in the Brookings area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brookings area
- Population, 2025 estimate
- 37,635+9.6% since 2020
- Households
- 13,798
- Median age
- 31.9
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.1
- Land area
- 792 sq. mi.
- People per square mile
- 45
- Median household income
- $70,064+20.5% vs. 2015–2019, before inflation
- Average household income
- $89,400
- Median home value
- $264,600
- Jobs located here
- 19,000
- Daytime population
- 37,385Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brookings area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the dentists and orthodontists on map listings by name and distance.
Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDentists and orthodontists across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for dentists and orthodontists, numbered among those based in South Dakota, with the Brookings area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 70 | 7 | 9.3 | $1.4M | +2.4% | #80 of 526 |
| 2Spearfish, SD | 68 | 13 | 10.8 | $1.3M | +14.0% | #97 of 526 |
| 3Brookings, SD | 58 | 15 | 10.9 | $1.3M | +9.6% | #197 of 526 |
| 4Mitchell, SD | 50 | 13 | 11.8 | $1.1M | +0.6% | #258 of 526 |
| 5Vermillion, SD | 46 | 8 | 14.4 | $887K | +0.2% | #300 of 526 |
| 6Aberdeen, SD | 42 | 20 | 11.2 | $1.2M | −1.5% | #341 of 526 |
| 7Pierre, SD | 36 | 12 | 14.0 | $1M | −0.5% | #396 of 526 |
| 8Watertown, SD | 36 | 20 | 16.0 | $835K | +4.3% | #402 of 526 |
| 9Yankton, SD | 33 | 19 | 19.6 | $696K | +1.5% | #428 of 526 |
Other business types in the Brookings area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics71
- Dentists and orthodontists58
- Primary care and pediatrics86
- Urgent care and walk-in clinics
- Chiropractors38
- Physical therapy
- Optometrists and eye care48
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many dentists and orthodontists are in the Brookings, SD area?
Map listings as of September 2026 show 15 dentists and orthodontists in the Brookings area. 2 of them (13%) are chain locations. The listings count dental practices, orthodontists included. Official counts show 13 businesses with payroll classed as offices of dentists in 2023.
How much do households in the Brookings, SD area spend on medical and dental services?
About $18.8M a year, or $1,362 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 15 dentists and orthodontists on map listings, it comes to $1.3M per practice. That spending covers all medical and dental services, which dentists and orthodontists share with other businesses in the trade. It is estimated from the incomes of the 13,798 households in the Brookings area and national spending patterns by income.
How does the Brookings, SD area compare with the U.S. for dentists and orthodontists?
The Brookings area has 10.9 dentists and orthodontists per 10,000 households, 17% below the U.S. rate of 13.1. Spending per practice is $1.3M, 27% above the U.S. figure of $984K. At the U.S. ratio of dentists and orthodontists to household spending, the Brookings area would have about 19, against 15 on map listings. There is one business with payroll in the industry for every 1,061 households, against one for every 952 across the U.S.
How fast is the Brookings, SD area growing?
Population estimates put the Brookings area at 37,635 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 13,798 households. Median household income in the Brookings area is $70,064, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brookings area scores 58 for dentists and orthodontists (upper middle), #197 of 526 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brookings area. It maps the dentists and orthodontists on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for dentists and orthodontists · All 56 business types in the Brookings area
Screening a site or an acquisition in the Brookings area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.