Child care · Small-town market · South Dakota
Child care centers and preschools in the Brookings, SD area
How the Brookings, SD area compares with other small-town markets and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #341 of 454 scored small-town markets
#5 of 6 scored small-town markets based in South Dakota
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $5.2M
- On child care and other personal services · $375 a household
- Spending per listing
- $470K
- 53% below the U.S.
- Listings per 10k households
- 8.0
- 38% above the U.S.
- Population, 2025
- 37,635
- +9.6% since 2020
See the child care centers and preschools around any address in the Brookings area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $375 per household (35% below the U.S. average), households in the Brookings area spend about $5.2M a year on child care and other personal services. That is about $470K of household spending for each center on map listings, 53% below the U.S. figure of $1M.
The Brookings area has 11 child care centers and preschools on map listings as of September 2026. One of them (9%) is a chain location, against 12% across the U.S. Per 10,000 households, that is 8.0, 38% above the U.S. rate of 5.8.
The official count of businesses with payroll classed as child care services in the Brookings area was 15 in 2023. That is one for every 920 households, against one for every 1,573 across the U.S. Official counts list 86 one-person businesses without payroll.
Population estimates show the Brookings area grew 9.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for child care centers and preschools in the Brookings area is 37 (lower middle), #341 of 454 scored small-town markets and #5 of 6 scored small-town markets based in South Dakota.
How the Brookings area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brookings area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 6.7 | 5.8 |
| Spending per listing | $470K | $598K | $1M |
| Households per official establishment | 920 | 1,306 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +11.6% | +5.7% |
| Population growth, 2020–2025 | +9.6% | +5.3% | +3.1% |
| Spending per household on child care and other personal services | $375 | $399 | $581 |
| Median household income | $70,064 | $75,081 | $80,734 |
| Groundwork market score | 37 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 98
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 86Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Brookings area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brookings area
- Population, 2025 estimate
- 37,635+9.6% since 2020
- Households
- 13,798
- Median age
- 31.9
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.1
- Land area
- 792 sq. mi.
- People per square mile
- 45
- Median household income
- $70,064+20.5% vs. 2015–2019, before inflation
- Average household income
- $89,400
- Median home value
- $264,600
- Jobs located here
- 19,000
- Daytime population
- 37,385Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brookings area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for child care centers and preschools, numbered among those based in South Dakota, with the Brookings area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Watertown, SD | 64 | 6 | 4.8 | $723K | +4.3% | #118 of 454 |
| 2Spearfish, SD | 54 | 6 | 5.0 | $749K | +14.0% | #201 of 454 |
| 3Aberdeen, SD | 40 | 14 | 7.8 | $501K | −1.5% | #318 of 454 |
| 4Mitchell, SD | 37 | 5 | 4.6 | $774K | +0.6% | #333 of 454 |
| 5Brookings, SD | 37 | 11 | 8.0 | $470K | +9.6% | #341 of 454 |
| 6Pierre, SD | 26 | 8 | 9.4 | $439K | −0.5% | #403 of 454 |
Other business types in the Brookings area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools37
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Brookings, SD area?
Map listings as of September 2026 show 11 child care centers and preschools in the Brookings area. One of them (9%) is a chain location. The listings count day care centers and preschools. Official counts show 15 businesses with payroll classed as child care services in 2023. Official counts also show 86 one-person businesses without payroll.
How much do households in the Brookings, SD area spend on child care and other personal services?
About $5.2M a year, or $375 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 11 child care centers and preschools on map listings, it comes to $470K per center. It is estimated from the incomes of the 13,798 households in the Brookings area and national spending patterns by income.
How does the Brookings, SD area compare with the U.S. for child care centers and preschools?
The Brookings area has 8.0 child care centers and preschools per 10,000 households, 38% above the U.S. rate of 5.8. Spending per center is $470K, 53% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Brookings area would have about 5, against 11 on map listings. There is one business with payroll in the industry for every 920 households, against one for every 1,573 across the U.S.
How fast is the Brookings, SD area growing?
Population estimates put the Brookings area at 37,635 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 13,798 households. Median household income in the Brookings area is $70,064, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brookings area scores 37 for child care centers and preschools (lower middle), #341 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brookings area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Brookings area
Screening a site or an acquisition in the Brookings area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.