Groundwork

Beauty and personal care · Small-town market · South Dakota

Barbershops in the Brookings, SD area

How the Brookings, SD area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.2M
On personal care products and services · $959 a household
Spending per listing
$13.2M
Too few listings to compare
Listings per 10k households
0.7
Too few listings to compare
Population, 2025
37,635
+9.6% since 2020

See the barbershops around any address in the Brookings area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 barbershop in the Brookings area. That is 0.7 per 10,000 households.

Household spending on personal care products and services in the Brookings area comes to about $13.2M a year: $959 per household, 5% below the U.S. average. That works out to $13.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in the Brookings area: counts under 3 aren’t published. Official counts list 3 one-person businesses without payroll.

Population estimates show the Brookings area grew 9.6% from 2020 to 2025, faster than the U.S. (+3.1%). With 1 barbershop on map listings, the Brookings area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Brookings area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Brookings, SD area compared with South Dakota and the U.S.
MeasureBrookings areaSouth DakotaU.S.
Listings per 10k households0.72.55.3
Spending per listing$13.2M$3.9M$1.9M
Households per official establishmentn/a45,69316,589
Official establishment growth, 2019–2023n/an/a+28.5%
Population growth, 2020–2025+9.6%+5.3%+3.1%
Spending per household on personal care products and services$959$983$1,005
Median household income$70,064$75,081$80,734
Groundwork market scoreNot scored82

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Brookings area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Brookings area

Population, 2025 estimate
37,635+9.6% since 2020
Households
13,798
Median age
31.9
Homes lived in by their owners
57%
Vehicles per household
2.1
Land area
792 sq. mi.
People per square mile
45
Median household income
$70,064+20.5% vs. 2015–2019, before inflation
Average household income
$89,400
Median home value
$264,600
Jobs located here
19,000
Daytime population
37,385Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Brookings area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Brookings area

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many barbershops are in the Brookings, SD area?

The Brookings area has 1 barbershop on map listings as of September 2026. The listings count barbershops. No official count is published for barber shops in the Brookings area: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.

How much do households in the Brookings, SD area spend on personal care products and services?

About $13.2M a year, or $959 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 1 barbershop on map listings, it comes to $13.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 13,798 households in the Brookings area and national spending patterns by income.

How does the Brookings, SD area compare with the U.S. for barbershops?

The Brookings area has 1 barbershop on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of barbershops to household spending, the Brookings area would have about 7, against 1 on map listings.

How fast is the Brookings, SD area growing?

Population estimates put the Brookings area at 37,635 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 13,798 households. Median household income in the Brookings area is $70,064, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brookings area has no market score for barbershops: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Brookings area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Brookings area

Screening a site or an acquisition in the Brookings area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Brookings area. Signed out, you see a blurred preview; on an account, each report is one action.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.