Groceries and convenience · County · South Dakota
Convenience stores in Brookings County, SD
Competitor counts, household spending and official business counts for convenience stores in Brookings County, SD, set against other counties and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #328 of 2,261 scored counties
#2 of 16 scored counties in South Dakota
- Listings
- 11
- 7 chain locations (64%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $81.8M
- On groceries · $5,931 a household
- Spending per listing
- $7.4M
- 6% below the U.S.
- Listings per 10k households
- 8.0
- In line with the U.S.
- Population, 2025
- 37,635
- +9.6% since 2020
See the convenience stores around any address in Brookings County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brookings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 convenience stores in Brookings County. Chain locations make up 64% of them, against 60% across the U.S. That comes to 8.0 for every 10,000 households, in line with the U.S. rate of 8.0.
Households in Brookings County spend about $81.8M a year on groceries, or $5,931 per household, 6% below the U.S. average. That works out to $7.4M per store, 6% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as convenience stores in Brookings County: counts under 3 aren’t published.
Population estimates put the population change in Brookings County from 2020 to 2025 at +9.6%, faster than the U.S. (+3.1%). For convenience stores, Brookings County has a Groundwork market score of 74 (upper middle): #328 of 2,261 scored counties and #2 of 16 scored counties in South Dakota. That puts it in the top quarter of counties.
How Brookings County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brookings County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.0 | 12.1 | 8.0 |
| Spending per listing | $7.4M | $5M | $7.9M |
| Households per official establishment | n/a | 11,077 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | n/a | +22.0% |
| Population growth, 2020–2025 | +9.6% | +5.3% | +3.1% |
| Spending per household on groceries | $5,931 | $6,012 | $6,319 |
| Median household income | $70,064 | $75,081 | $80,734 |
| Groundwork market score | 74 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 117 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Brookings County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brookings County
- Population, 2025 estimate
- 37,635+9.6% since 2020
- Households
- 13,798
- Median age
- 31.9
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.1
- Land area
- 792 sq. mi.
- People per square mile
- 45
- Median household income
- $70,064+20.5% vs. 2015–2019, before inflation
- Average household income
- $89,400
- Median home value
- $264,600
- Jobs located here
- 19,000
- Daytime population
- 37,385Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brookings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Brookings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for convenience stores, numbered among those based in South Dakota, with Brookings County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, SD | 92 | 18 | 6.5 | $10.3M | +17.5% | #23 of 2,261 |
| 2Brookings County, SD | 74 | 11 | 8.0 | $7.4M | +9.6% | #328 of 2,261 |
| 3Lawrence County, SD | 68 | 11 | 9.1 | $6.4M | +14.0% | #499 of 2,261 |
| 4Minnehaha County, SD | 67 | 89 | 10.5 | $5.8M | +7.6% | #539 of 2,261 |
| 5Pennington County, SD | 66 | 60 | 12.9 | $4.6M | +6.6% | #568 of 2,261 |
| 6Yankton County, SD | 65 | 7 | 7.2 | $8.2M | +1.5% | #580 of 2,261 |
| 7Meade County, SD | 58 | 13 | 10.9 | $5.6M | +2.7% | #839 of 2,261 |
| 8Codington County, SD | 55 | 15 | 12.0 | $4.9M | +4.3% | #957 of 2,261 |
| 9Hughes County, SD | 53 | 7 | 9.7 | $6.3M | −0.9% | #1,018 of 2,261 |
| 10Davison County, SD | 50 | 8 | 9.0 | $6.4M | +0.6% | #1,121 of 2,261 |
Other business types in Brookings County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores66
- Grocery stores72
- Convenience stores74
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Brookings County, SD?
There are 11 convenience stores on map listings in Brookings County as of September 2026. 7 of them (64%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Brookings County: counts under 3 are left out.
How much do households in Brookings County, SD spend on groceries?
About $81.8M a year, or $5,931 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 11 convenience stores on map listings, it comes to $7.4M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 13,798 households in Brookings County and national spending patterns by income.
How does Brookings County, SD compare with the U.S. for convenience stores?
Brookings County has 8.0 convenience stores per 10,000 households, in line with the U.S. rate of 8.0. Spending per store is $7.4M, 6% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Brookings County would have about 10, against 11 on map listings.
How fast is Brookings County, SD growing?
Population estimates put Brookings County at 37,635 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 13,798 households. Median household income in Brookings County is $70,064, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brookings County scores 74 for convenience stores (upper middle), #328 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brookings County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Brookings County
Screening a site or an acquisition in Brookings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brookings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.