Clothing and laundry · County · South Dakota
Clothing and shoe stores in Brookings County, SD
The clothing and shoe stores in Brookings County, SD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #996 of 2,087 scored counties
#5 of 16 scored counties in South Dakota
- Listings
- 28
- 6 chain locations (21%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $26.2M
- On clothing, shoes and related services · $1,900 a household
- Spending per listing
- $936K
- 26% below the U.S.
- Listings per 10k households
- 20.3
- 25% above the U.S.
- Population, 2025
- 37,635
- +9.6% since 2020
See the clothing and shoe stores around any address in Brookings County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brookings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Brookings County spend about $26.2M a year on clothing, shoes and related services, or $1,900 per household, 8% below the U.S. average. That works out to $936K per store, 26% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 28 clothing and shoe stores on map listings in Brookings County as of September 2026. Chain locations make up 21% of them, against 44% across the U.S. Per 10,000 households, that is 20.3, 25% above the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in Brookings County was 7 in 2023. That is one for every 1,971 households, against one for every 1,273 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Brookings County grew 9.6%, faster than the U.S. (+3.1%). For clothing and shoe stores, Brookings County has a Groundwork market score of 52 (upper middle): #996 of 2,087 scored counties and #5 of 16 scored counties in South Dakota.
How Brookings County compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brookings County | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.3 | 16.9 | 16.2 |
| Spending per listing | $936K | $1.2M | $1.3M |
| Households per official establishment | 1,971 | 1,168 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | −12.2% |
| Population growth, 2020–2025 | +9.6% | +5.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,900 | $1,951 | $2,055 |
| Median household income | $70,064 | $75,081 | $80,734 |
| Groundwork market score | 52 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7
- Employees, 2023
- 50
- Annual payroll, 2023
- $787K
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 286 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Brookings County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brookings County
- Population, 2025 estimate
- 37,635+9.6% since 2020
- Households
- 13,798
- Median age
- 31.9
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.1
- Land area
- 792 sq. mi.
- People per square mile
- 45
- Median household income
- $70,064+20.5% vs. 2015–2019, before inflation
- Average household income
- $89,400
- Median home value
- $264,600
- Jobs located here
- 19,000
- Daytime population
- 37,385Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brookings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Brookings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across South Dakota
Every South Dakota market ranked →The highest-scoring counties in South Dakota for clothing and shoe stores, numbered among those based in South Dakota, with Brookings County marked.
Top counties in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, SD | 85 | 5 | 6.8 | $3.2M | +3.3% | #75 of 2,087 |
| 2Lincoln County, SD | 85 | 26 | 9.3 | $2.4M | +17.5% | #80 of 2,087 |
| 3Meade County, SD | 79 | 9 | 7.5 | $2.6M | +2.7% | #170 of 2,087 |
| 4Lake County, SD | 61 | 5 | 10.6 | $1.9M | −0.2% | #640 of 2,087 |
| 5Brookings County, SD | 52 | 28 | 20.3 | $936K | +9.6% | #996 of 2,087 |
| 6Beadle County, SD | 47 | 12 | 15.9 | $1.1M | +2.4% | #1,164 of 2,087 |
| 7Clay County, SD | 44 | 7 | 12.6 | $1.4M | +0.2% | #1,249 of 2,087 |
| 8Minnehaha County, SD | 42 | 186 | 21.9 | $915K | +7.6% | #1,345 of 2,087 |
| 9Yankton County, SD | 41 | 21 | 21.7 | $870K | +1.5% | #1,380 of 2,087 |
| 10Hughes County, SD | 41 | 18 | 24.8 | $806K | −0.9% | #1,382 of 2,087 |
Other business types in Brookings County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry54
- Clothing and shoe stores52
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Brookings County, SD?
As of September 2026, map listings count 28 clothing and shoe stores in Brookings County. 6 of them (21%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 7 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 20 one-person businesses without payroll.
How much do households in Brookings County, SD spend on clothing, shoes and related services?
About $26.2M a year, or $1,900 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 28 clothing and shoe stores on map listings, it comes to $936K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 13,798 households in Brookings County and national spending patterns by income.
How does Brookings County, SD compare with the U.S. for clothing and shoe stores?
Brookings County has 20.3 clothing and shoe stores per 10,000 households, 25% above the U.S. rate of 16.2. Spending per store is $936K, 26% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Brookings County would have about 21, against 28 on map listings. There is one business with payroll in the industry for every 1,971 households, against one for every 1,273 across the U.S.
How fast is Brookings County, SD growing?
Population estimates put Brookings County at 37,635 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 13,798 households. Median household income in Brookings County is $70,064, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brookings County scores 52 for clothing and shoe stores (upper middle), #996 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brookings County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Brookings County
Screening a site or an acquisition in Brookings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brookings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.