County profile · Arkansas
Hot Spring County, AR market data
Population, household spending and competition for 56 business types in Hot Spring County, each scored against other counties.
- Population, 2025
- 33,451
- +1.1% since 2020
- Households
- 12,310
- Median household income
- $55,405
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $151,100
- Jobs located here
- 7,843
- Highest market score
- 74
- Lawn, cleaning and pest control, #145 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hot Spring County by name and distance, and the households and spending within reach. Or open the report at the center of Hot Spring County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,451 people live in Hot Spring County, in 12,310 households. Population estimates put the population change in Hot Spring County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). The median household income in Hot Spring County is $55,405 a year, 31% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hot Spring County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in Hot Spring County are for lawn care, cleaning and pest control companies (74); real estate businesses (70); and insurance agencies (66). Hot Spring County ranks #145 of 1,771 scored counties for lawn care, cleaning and pest control companies.
Hot Spring County is part of the Malvern area. For its number of households, Hot Spring County has the most map listings, relative to the U.S., for convenience stores (73% above the U.S. rate) and the fewest for restaurants and cafes (50% below the U.S. rate).
All 56 business types in Hot Spring County
Highest Groundwork market score first. Each score compares Hot Spring County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 74 | #145 of 1,771 | 5 | 4.1 | $3.1M | 184 | 6 |
| Real estate | 70 | #198 of 2,229 | 5 | 4.1 | Index only | 752 | 6 |
| Insurance agencies | 66 | #578 of 2,272 | 12 | 9.7 | $2.7M | 217 | 13 |
| Restaurants and cafes | 65 | #536 of 2,405 | 67 | 54.4 | $577K | 156 | 34 |
| Dentists and orthodontists | 64 | #427 of 1,886 | 6 | 4.9 | $2M | 200 | 5 |
| Coffee shops and cafes | 63 | #493 of 2,063 | 6 | 4.9 | $6.4M | 174 | 4 |
| Sit-down restaurants | 63 | #611 of 2,405 | 41 | 33.3 | $943K | 142 | 12 |
| Pizza | 62 | #575 of 2,090 | 6 | 4.9 | $6.4M | 127 | 17 |
| Fast food and sandwich shops | 61 | #682 of 2,222 | 10 | 8.1 | $3.9M | 127 | 17 |
| Pet businesses | 58 | #727 of 2,200 | 11 | 8.9 | $809K | 92 | 4 |
| Auto repair and car care | 53 | #1,082 of 2,401 | 40 | 32.5 | $284K | 106 | 16 |
| Gas stations | 52 | #1,092 of 2,358 | 21 | 17.1 | $1.8M | 76 | 14 |
| Auto repair shops | 49 | #1,218 of 2,378 | 23 | 18.7 | $494K | 111 | 14 |
| HVAC and plumbing | 45 | #1,025 of 1,707 | 7 | 5.7 | $4.2M | 89 | 9 |
| Doctors, dentists and clinics | 44 | #1,458 of 2,394 | 56 | 45.5 | $210K | 138 | 26 |
| Salons, barbers and spas | 44 | #1,532 of 2,385 | 45 | 36.6 | $207K | 97 | 4 |
| Car washes and detailing | 43 | #900 of 1,451 | 5 | 4.1 | $2.3M | 90 | Under 3 |
| Grocery and convenience stores | 43 | #1,489 of 2,402 | 30 | 24.4 | $2.2M | 66 | 6 |
| Grocery stores | 42 | #1,302 of 2,070 | 10 | 8.1 | $6.7M | 72 | 4 |
| Funeral homes | 40 | #990 of 1,472 | 6 | 4.9 | $312K | 46 | Under 3 |
| Clothing and shoe stores | 40 | #1,390 of 2,087 | 13 | 10.6 | $1.5M | 118 | Under 3 |
| Clothing, shoes and laundry | 39 | #1,535 of 2,210 | 18 | 14.6 | $1.1M | 123 | Under 3 |
| Nail salons | 38 | #981 of 1,328 | 5 | 4.1 | $1.9M | 112 | Under 3 |
| Home repair trades | 36 | #1,657 of 2,057 | 15 | 12.2 | $2M | 81 | 19 |
| Child care and preschools | 35 | #1,231 of 1,611 | 8 | 6.5 | $495K | 49 | 5 |
| Veterinarians | 32 | #1,164 of 1,485 | 5 | 4.1 | $1.8M | 65 | 4 |
| Spas and skin care | 31 | #1,501 of 1,769 | 10 | 8.1 | $933K | 107 | Under 3 |
| Hair salons | 30 | #2,017 of 2,339 | 24 | 19.5 | $389K | 90 | Under 3 |
| Barbershops | 28 | #1,132 of 1,356 | 6 | 4.9 | $1.6M | 82 | Under 3 |
| Convenience stores | 27 | #1,887 of 2,261 | 17 | 13.8 | $3.9M | 50 | Under 3 |
| Primary care and pediatrics | 25 | #1,486 of 1,656 | 14 | 11.4 | $841K | 47 | 15 |
| Gyms | 21 | #1,656 of 1,792 | 8 | 6.5 | $787K | 60 | Under 3 |
| Gyms, studios and classes | 18 | #1,988 of 2,088 | 15 | 12.2 | $420K | 63 | Under 3 |
| Martial arts and dance studios | 12 | #1,304 of 1,334 | 7 | 5.7 | $899K | 45 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 3.2 | $9.7M | 233 | 4 |
| Electricians | Not scored | Not scored | 4 | 3.2 | $7.4M | 62 | 10 |
| Physical therapy | Not scored | Not scored | 4 | 3.2 | $2.9M | 123 | 6 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 3.2 | Index only | 747 | 6 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.2 | $7.4M | 88 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.2 | $2.8M | 114 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.4 | $3.8M | 123 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.4 | $5.2M | 176 | 6 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.4 | $3.9M | 125 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.4 | $3M | 117 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.6 | $9.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.8 | $11.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $15.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $15.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $8.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hot Spring County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.4M | $924 | 96 |
| Gasoline and other fuels | $37.9M | $3,079 | 119 |
| Food away from home | $38.7M | $3,141 | 77 |
| Groceries | $67M | $5,441 | 86 |
| Personal care products and services | $9.3M | $758 | 75 |
| Child care and other personal services | $4M | $322 | 55 |
| Memberships, classes and admissions | $6.3M | $511 | 52 |
| Medical and dental services | $11.8M | $957 | 74 |
| Pets | $8.9M | $723 | 79 |
| Clothing, shoes and related services | $19.5M | $1,584 | 77 |
| Vehicle insurance | $32.6M | $2,650 | 135 |
| Home repairs, maintenance and insurance | $29.7M | $2,410 | 80 |
| Lawn care, cleaning and other household services | $15.5M | $1,258 | 89 |
| Rent and homeowner costs | $163M | $13,237 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hot Spring County
- Population, 2025 estimate
- 33,451+1.1% since 2020
- Households
- 12,310
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 615 sq. mi.
- People per square mile
- 54
- Median household income
- $55,405+26.2% vs. 2015–2019, before inflation
- Average household income
- $70,323
- Median home value
- $151,100
- Jobs located here
- 7,843
- Daytime population
- 28,215Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hot Spring County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hot Spring County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arkansas 8
- Garland County, AR100,035 people
- Clark County, AR21,125 people
- Saline County, AR127,479 people
- Grant County, AR18,242 people
- Dallas County, AR6,242 people
- Pulaski County, AR399,818 people
- Montgomery County, AR8,553 people
- Pike County, AR10,115 people
Questions
How fast is Hot Spring County, AR growing?
Population estimates put Hot Spring County at 33,451 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 12,310 households. Against the 2015–2019 survey, median household income rose 26.2%, before inflation.
How much do households in Hot Spring County, AR spend?
Households in Hot Spring County spend about $163M a year on rent and homeowner costs, $67M on groceries and $38.7M on food away from home. Relative to the U.S., household spending in Hot Spring County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in Hot Spring County, AR?
Of the business types scored in Hot Spring County, lawn care, cleaning and pest control companies (74); real estate businesses (70); and insurance agencies (66) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #145 of 1,771 scored counties.
How does Hot Spring County, AR compare with the U.S.?
Median household income in Hot Spring County is $55,405, 31% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $151,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (73% above the U.S. rate) and lowest for restaurants and cafes (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Hot Spring County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hot Spring County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Hot Spring County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hot Spring County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.