County profile · Arkansas
Cross County, AR market data
Population, household spending and competition for 56 business types in Cross County, each scored against other counties.
- Population, 2025
- 16,186
- −3.6% since 2020
- Households
- 6,483
- Median household income
- $50,863
- +8.7% vs. 2015–2019, before inflation
- Median home value
- $117,500
- Jobs located here
- 4,707
- Highest market score
- 44
- Real estate, #1,398 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Cross County by name and distance, and the households and spending within reach. Or open the report at the center of Cross County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,186 people live in Cross County, in 6,483 households. Between 2020 and 2025, the population of Cross County declined 3.6%, against +3.1% for the U.S. The median household income in Cross County is $50,863 a year, 37% below the U.S. median of $80,734. That rose 8.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cross County spend the most on vehicle insurance (an index of 120, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Cross County are for real estate businesses (44), insurance agencies (37) and primary care and pediatric clinics (30). Cross County ranks #1,398 of 2,229 scored counties for real estate businesses.
For its number of households, Cross County has the most map listings, relative to the U.S., for gas stations (2.3 times the U.S. rate) and the fewest for real estate agents and brokers (40% below the U.S. rate).
All 56 business types in Cross County
Highest Groundwork market score first. Each score compares Cross County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 44 | #1,398 of 2,229 | 15 | 23.1 | Index only | 134 | 3 |
| Insurance agencies | 37 | #1,561 of 2,272 | 9 | 13.9 | $1.7M | 135 | 11 |
| Primary care and pediatrics | 30 | #1,383 of 1,656 | 6 | 9.3 | $1M | 59 | 4 |
| Doctors, dentists and clinics | 30 | #2,079 of 2,394 | 38 | 58.6 | $165K | 108 | 14 |
| Real estate agents and brokers | 29 | #2,041 of 2,176 | 12 | 18.5 | Index only | 133 | Under 3 |
| Restaurants and cafes | 29 | #2,055 of 2,405 | 59 | 91.0 | $348K | 94 | 26 |
| Fast food and sandwich shops | 28 | #1,884 of 2,222 | 7 | 10.8 | $2.9M | 96 | 15 |
| Auto repair shops | 28 | #2,094 of 2,378 | 19 | 29.3 | $285K | 64 | 4 |
| Dentists and orthodontists | 27 | #1,710 of 1,886 | 6 | 9.3 | $1M | 106 | 5 |
| Auto repair and car care | 26 | #2,160 of 2,401 | 32 | 49.4 | $169K | 63 | 7 |
| Sit-down restaurants | 26 | #2,180 of 2,405 | 41 | 63.2 | $501K | 76 | 9 |
| Spas and skin care | 25 | #1,631 of 1,769 | 5 | 7.7 | $991K | 113 | Under 3 |
| Salons, barbers and spas | 21 | #2,288 of 2,385 | 28 | 43.2 | $177K | 83 | 5 |
| Home repair trades | 20 | #2,001 of 2,057 | 11 | 17.0 | $1.5M | 60 | 11 |
| Clothing, shoes and laundry | 18 | #2,110 of 2,210 | 16 | 24.7 | $663K | 75 | 6 |
| Gas stations | 18 | #2,245 of 2,358 | 16 | 24.7 | $1.1M | 47 | 10 |
| Grocery and convenience stores | 18 | #2,251 of 2,402 | 21 | 32.4 | $1.7M | 49 | 5 |
| Gyms, studios and classes | 17 | #1,996 of 2,088 | 7 | 10.8 | $519K | 78 | Under 3 |
| Pet businesses | 17 | #2,143 of 2,200 | 10 | 15.4 | $484K | 55 | Under 3 |
| Clothing and shoe stores | 16 | #2,009 of 2,087 | 13 | 20.1 | $816K | 64 | 6 |
| HVAC and plumbing | 14 | #1,689 of 1,707 | 7 | 10.8 | $2.3M | 48 | 7 |
| Convenience stores | 12 | #2,167 of 2,261 | 11 | 17.0 | $3.2M | 41 | Under 3 |
| Grocery stores | 11 | #2,006 of 2,070 | 9 | 13.9 | $3.9M | 42 | 4 |
| Pet grooming and boarding | 10 | #1,444 of 1,461 | 5 | 7.7 | $967K | 38 | Under 3 |
| Pizza | 9 | #2,084 of 2,090 | 10 | 15.4 | $2.1M | 40 | 15 |
| Funeral homes | 8 | #1,466 of 1,472 | 6 | 9.3 | $147K | 22 | 3 |
| Hair salons | 7 | #2,326 of 2,339 | 19 | 29.3 | $261K | 61 | Under 3 |
| Child care and preschools | 6 | #1,599 of 1,611 | 8 | 12.3 | $281K | 28 | 8 |
| Collision repair and body shops | 5 | #1,324 of 1,327 | 6 | 9.3 | $902K | 29 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 6.2 | $5.1M | 139 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 6.2 | $907K | 70 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 6.2 | $1.4M | 54 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 4.6 | $6.8M | 165 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.6 | $1.7M | 88 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.6 | $5.4M | 45 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.6 | $1.2M | 60 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 4.6 | Index only | 74 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.6 | $1.6M | 59 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.1 | $3.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.1 | $3.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.1 | $3.1M | Too few | 5 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.5 | $5.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.5 | $10.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.5 | $10.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.5 | $8.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.5 | $5M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 1.5 | $8.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.5 | $16.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.5 | $6.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cross County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.4M | $835 | 87 |
| Gasoline and other fuels | $17.8M | $2,740 | 106 |
| Food away from home | $20.5M | $3,170 | 78 |
| Groceries | $35.2M | $5,429 | 86 |
| Personal care products and services | $5M | $764 | 76 |
| Child care and other personal services | $2.2M | $346 | 60 |
| Memberships, classes and admissions | $3.6M | $560 | 57 |
| Medical and dental services | $6.3M | $967 | 75 |
| Pets | $4.8M | $746 | 82 |
| Clothing, shoes and related services | $10.6M | $1,636 | 80 |
| Vehicle insurance | $15.3M | $2,356 | 120 |
| Home repairs, maintenance and insurance | $16.1M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $8.3M | $1,286 | 91 |
| Rent and homeowner costs | $87M | $13,418 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cross County
- Population, 2025 estimate
- 16,186−3.6% since 2020
- Households
- 6,483
- Median age
- 41.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 616 sq. mi.
- People per square mile
- 27
- Median household income
- $50,863+8.7% vs. 2015–2019, before inflation
- Average household income
- $74,643
- Median home value
- $117,500
- Jobs located here
- 4,707
- Daytime population
- 14,440Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cross County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cross County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arkansas 8
- St. Francis County, AR22,400 people
- Woodruff County, AR6,026 people
- Poinsett County, AR22,543 people
- Lee County, AR8,359 people
- Crittenden County, AR47,266 people
- Jackson County, AR16,712 people
- Craighead County, AR113,249 people
- Monroe County, AR6,589 people
Questions
How fast is Cross County, AR growing?
Population estimates put Cross County at 16,186 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 6,483 households. Against the 2015–2019 survey, median household income rose 8.7%, before inflation.
How much do households in Cross County, AR spend?
Households in Cross County spend about $87M a year on rent and homeowner costs, $35.2M on groceries and $20.5M on food away from home. Relative to the U.S., household spending in Cross County runs highest on vehicle insurance (an index of 120, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Cross County, AR?
Of the business types scored in Cross County, real estate businesses (44), insurance agencies (37) and primary care and pediatric clinics (30) have the highest Groundwork market scores. For real estate businesses, that ranks #1,398 of 2,229 scored counties.
How does Cross County, AR compare with the U.S.?
Median household income in Cross County is $50,863, 37% below the U.S. median of $80,734. The population fell 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $117,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.3 times the U.S. rate) and lowest for real estate agents and brokers (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Cross County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cross County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arkansas · Every U.S. market · How we measure
Screening a site or an acquisition in Cross County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cross County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.