County profile · Wyoming
Goshen County, WY market data
Population, household spending and competition for 56 business types in Goshen County, each scored against other counties.
- Population, 2025
- 12,640
- +1.0% since 2020
- Households
- 5,200
- Median household income
- $58,929
- +8.6% vs. 2015–2019, before inflation
- Median home value
- $239,600
- Jobs located here
- 4,178
- Highest market score
- 66
- Gas stations, #521 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Goshen County by name and distance, and the households and spending within reach. Or open the report at the center of Goshen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,640 people live in Goshen County, in 5,200 households. Population estimates put the population change in Goshen County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The median household income in Goshen County is $58,929 a year, 27% below the U.S. median of $80,734. That rose 8.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Goshen County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on clothing, shoes and related services (75).
The highest Groundwork market scores in Goshen County are for gas stations (66), gyms and studios (65) and hair salons (62). Goshen County ranks #521 of 2,358 scored counties for gas stations.
For its number of households, Goshen County has the most map listings, relative to the U.S., for insurance agencies (97% above the U.S. rate) and the fewest for sit-down restaurants (44% below the U.S. rate).
All 56 business types in Goshen County
Highest Groundwork market score first. Each score compares Goshen County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 66 | #521 of 2,358 | 6 | 11.5 | $2.6M | 110 | 5 |
| Gyms, studios and classes | 65 | #409 of 2,088 | 5 | 9.6 | $848K | 128 | Under 3 |
| Hair salons | 62 | #571 of 2,339 | 7 | 13.5 | $638K | 148 | Under 3 |
| Salons, barbers and spas | 57 | #775 of 2,385 | 14 | 26.9 | $319K | 150 | Under 3 |
| Auto repair shops | 55 | #984 of 2,378 | 16 | 30.8 | $376K | 85 | 4 |
| Sit-down restaurants | 54 | #973 of 2,405 | 18 | 34.6 | $953K | 144 | 9 |
| Restaurants and cafes | 51 | #1,133 of 2,405 | 41 | 78.8 | $418K | 113 | 19 |
| Clothing, shoes and laundry | 50 | #1,120 of 2,210 | 5 | 9.6 | $1.6M | 182 | Under 3 |
| Fast food and sandwich shops | 50 | #1,138 of 2,222 | 6 | 11.5 | $2.9M | 94 | 8 |
| Auto repair and car care | 50 | #1,254 of 2,401 | 27 | 51.9 | $223K | 83 | 7 |
| Real estate | 46 | #1,309 of 2,229 | 17 | 32.7 | Index only | 112 | 6 |
| Doctors, dentists and clinics | 46 | #1,391 of 2,394 | 42 | 80.8 | $136K | 89 | 4 |
| Real estate agents and brokers | 39 | #1,649 of 2,176 | 14 | 26.9 | Index only | 108 | 6 |
| Home repair trades | 32 | #1,787 of 2,057 | 6 | 11.5 | $2.1M | 87 | 11 |
| Insurance agencies | 28 | #1,884 of 2,272 | 16 | 30.8 | $702K | 56 | 6 |
| Lawn, cleaning and pest control | 23 | #1,695 of 1,771 | 5 | 9.6 | $1.2M | 70 | 10 |
| Grocery stores | 23 | #1,823 of 2,070 | 6 | 11.5 | $4.7M | 51 | 3 |
| Grocery and convenience stores | 23 | #2,147 of 2,402 | 14 | 26.9 | $2M | 60 | 7 |
| Coffee shops and cafes | 21 | #1,966 of 2,063 | 8 | 15.4 | $2.1M | 58 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 7.7 | $7.1M | 90 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 7.7 | $1.4M | 145 | 4 |
| HVAC and plumbing | Not scored | Not scored | 4 | 7.7 | $3.2M | 66 | 7 |
| Pet businesses | Not scored | Not scored | 4 | 7.7 | $1M | 119 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 5.8 | $5.7M | 138 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 5.8 | $1.5M | 79 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 5.8 | $856K | 85 | 6 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.8 | $2.7M | 211 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.8 | $1.4M | 109 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 5.8 | $2M | 67 | 7 |
| Optometrists and eye care | Not scored | Not scored | 3 | 5.8 | $1.9M | 61 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 5.8 | $2M | 80 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.8 | $2.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.8 | $3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 3.8 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.8 | $2.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 3.8 | $2.2M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 3.8 | $8.6M | Too few | 8 |
| Spas and skin care | Not scored | Not scored | 2 | 3.8 | $2.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.8 | $2.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.9 | $6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.9 | $12.6M | Too few | 4 |
| Funeral homes | Not scored | Not scored | 1 | 1.9 | $910K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.9 | $5.9M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.9 | $8M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.9 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.9 | $5.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.9 | $4.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.9 | $5.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.9 | $5.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.9 | $12.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Goshen County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6M | $1,157 | 121 |
| Gasoline and other fuels | $15.8M | $3,036 | 117 |
| Food away from home | $17.2M | $3,298 | 81 |
| Groceries | $28.4M | $5,467 | 87 |
| Personal care products and services | $4.5M | $859 | 85 |
| Child care and other personal services | $2.6M | $494 | 85 |
| Memberships, classes and admissions | $4.2M | $815 | 83 |
| Medical and dental services | $5.7M | $1,097 | 85 |
| Pets | $4.2M | $802 | 88 |
| Clothing, shoes and related services | $8M | $1,544 | 75 |
| Vehicle insurance | $11.2M | $2,160 | 110 |
| Home repairs, maintenance and insurance | $12.6M | $2,429 | 80 |
| Lawn care, cleaning and other household services | $5.9M | $1,133 | 80 |
| Rent and homeowner costs | $82.5M | $15,872 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Goshen County
- Population, 2025 estimate
- 12,640+1.0% since 2020
- Households
- 5,200
- Median age
- 43.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.2
- Land area
- 2,226 sq. mi.
- People per square mile
- 6
- Median household income
- $58,929+8.6% vs. 2015–2019, before inflation
- Average household income
- $80,442
- Median home value
- $239,600
- Jobs located here
- 4,178
- Daytime population
- 12,112Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Goshen County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Goshen County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Goshen County, WY growing?
Population estimates put Goshen County at 12,640 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 5,200 households. Against the 2015–2019 survey, median household income rose 8.6%, before inflation.
How much do households in Goshen County, WY spend?
Households in Goshen County spend about $82.5M a year on rent and homeowner costs, $28.4M on groceries and $17.2M on food away from home. Relative to the U.S., household spending in Goshen County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on clothing, shoes and related services (75).
Which business types have the highest market scores in Goshen County, WY?
Of the business types scored in Goshen County, gas stations (66), gyms and studios (65) and hair salons (62) have the highest Groundwork market scores. For gas stations, that ranks #521 of 2,358 scored counties.
How does Goshen County, WY compare with the U.S.?
Median household income in Goshen County is $58,929, 27% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $239,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for insurance agencies (97% above the U.S. rate) and lowest for sit-down restaurants (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 19 of the 56 business types have a score in Goshen County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Goshen County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Goshen County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Goshen County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.