Groundwork

Beauty and personal care · County · Iowa

Spas and skin care studios in Lee County, IA

Competitor counts, household spending and official business counts for spas and skin care studios in Lee County, IA, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$12.7M
On personal care products and services · $885 a household
Spending per listing
$3.2M
3.6 times the U.S.
Listings per 10k households
2.8
76% below the U.S.
Population, 2025
32,306
−3.6% since 2020

See the spas and skin care studios around any address in Lee County

The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $885 per household (12% below the U.S. average), households in Lee County spend about $12.7M a year on personal care products and services. Spread across 4 spas and skin care studios, that is $3.2M per studio, 3.6 times the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.

Lee County has 4 spas and skin care studios on map listings as of September 2026. That is 2.8 per 10,000 households, 76% below the U.S. rate of 11.5.

Official counts don’t publish a figure for other personal care services in Lee County, since they leave out counts under 3.

Population estimates show Lee County declined 3.6% from 2020 to 2025, against +3.1% for the U.S. With 4 spas and skin care studios on map listings, Lee County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Lee County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Spas and skin care in Lee County, IA compared with Iowa and the U.S.
MeasureLee CountyIowaU.S.
Listings per 10k households2.88.711.5
Spending per listing$3.2M$1.1M$876K
Households per official establishmentn/a6,0084,055
Official establishment growth, 2019–2023n/a+12.9%+29.8%
Population growth, 2020–2025−3.6%+1.5%+3.1%
Spending per household on personal care products and services$885$990$1,005
Median household income$62,382$75,059$80,734
Groundwork market scoreNot scored66

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as other personal care services in Lee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lee County

Population, 2025 estimate
32,306−3.6% since 2020
Households
14,323
Median age
42.9
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
518 sq. mi.
People per square mile
64
Median household income
$62,382+25.9% vs. 2015–2019, before inflation
Average household income
$79,169
Median home value
$141,400
Jobs located here
13,626
Daytime population
31,700Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.

Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Spas and skin care across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for spas and skin care studios, numbered among those based in Iowa, with Lee County marked.

Top counties in Iowa

Counties in Iowa ranked for spas and skin care studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA89104.8$2.3M+9.0%#15 of 1,769
2Marion County, IA8064.5$2.2M+2.3%#63 of 1,769
3Story County, IA75225.7$1.7M+2.7%#120 of 1,769
4Dallas County, IA75378.7$1.4M+17.8%#128 of 1,769
5Pottawattamie County, IA70154.0$2.4M−0.7%#201 of 1,769
6Washington County, IA7055.6$1.8M+0.6%#213 of 1,769
7Sioux County, IA69107.9$1.3M+2.5%#252 of 1,769
8Buchanan County, IA6856.1$1.6M+1.3%#268 of 1,769
9Johnson County, IA63609.5$1.1M+4.6%#426 of 1,769
10Wapello County, IA6264.3$2.1M−0.3%#438 of 1,769
Lee County, IANot scored42.8$3.2M−3.6%

Other business types in Lee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many spas and skin care studios are in Lee County, IA?

Map listings as of September 2026 show 4 spas and skin care studios in Lee County. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Lee County: counts under 3 are left out.

How much do households in Lee County, IA spend on personal care products and services?

About $12.7M a year, or $885 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 4 spas and skin care studios on map listings, it comes to $3.2M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 14,323 households in Lee County and national spending patterns by income.

How does Lee County, IA compare with the U.S. for spas and skin care studios?

Lee County has 2.8 spas and skin care studios per 10,000 households, 76% below the U.S. rate of 11.5. Spending per studio is $3.2M, 3.6 times the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Lee County would have about 15, against 4 on map listings.

How fast is Lee County, IA growing?

Population estimates put Lee County at 32,306 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 14,323 households. The median household income in Lee County is $62,382 a year, 23% below the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lee County has no market score for spas and skin care studios: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lee County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for spas and skin care studios · All 56 business types in Lee County

Screening a site or an acquisition in Lee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.