Groundwork

Beauty and personal care · County · Iowa

Salons, barbers and spas in Davis County, IA

The salons, barbers and spas in Davis County, IA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
7
1 chain location (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.1M
On personal care products and services · $969 a household
Spending per listing
$443K
2.1 times the U.S.
Listings per 10k households
21.9
54% below the U.S.
Population, 2025
9,230
+1.3% since 2020

See the salons, barbers and spas around any address in Davis County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Davis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 salons, barbers and spas in Davis County. One of them (14%) is a chain location, against 15% across the U.S. That is 21.9 per 10,000 households, 54% below the U.S. rate of 47.2.

Households in Davis County spend about $3.1M a year on personal care products and services, or $969 per household, 4% below the U.S. average. That works out to $443K per business, 2.1 times the U.S. figure of $213K.

There is no official count of businesses with payroll classed as personal care services in Davis County: counts under 3 aren’t published. Official counts also show 26 one-person businesses without payroll.

Population estimates put the population change in Davis County from 2020 to 2025 at +1.3%, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Davis County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in Davis County, IA compared with Iowa and the U.S.
MeasureDavis CountyIowaU.S.
Listings per 10k households21.940.047.2
Spending per listing$443K$248K$213K
Households per official establishmentn/a1,077804
Official establishment growth, 2019–2023n/a+5.2%+14.1%
Population growth, 2020–2025+1.3%+1.5%+3.1%
Spending per household on personal care products and services$969$990$1,005
Median household income$77,194$75,059$80,734
Groundwork market scoreNot scored57

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
26Businesses with no payroll
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
15The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as personal care services in Davis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Davis County

Population, 2025 estimate
9,230+1.3% since 2020
Households
3,201
Median age
36.6
Homes lived in by their owners
83%
Vehicles per household
2.3
Land area
502 sq. mi.
People per square mile
18
Median household income
$77,194
Average household income
$91,817
Median home value
$161,900
Jobs located here
2,141
Daytime population
7,995Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Davis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of Davis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Davis County marked.

Top counties in Iowa

Counties in Iowa ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madison County, IA851522.4$472K+3.8%#32 of 2,385
2Benton County, IA831514.7$706K+1.8%#45 of 2,385
3Warren County, IA775627.1$404K+9.0%#121 of 2,385
4Mills County, IA771527.8$386K+2.6%#123 of 2,385
5Guthrie County, IA761226.1$386K+1.6%#140 of 2,385
6Lyon County, IA741431.3$316K+3.6%#193 of 2,385
7Marion County, IA673727.8$361K+2.3%#376 of 2,385
8Dallas County, IA6717741.7$286K+17.8%#393 of 2,385
9Harrison County, IA661931.2$318K+0.4%#425 of 2,385
10Marshall County, IA664629.7$316K−0.5%#426 of 2,385
Davis County, IANot scored721.9$443K+1.3%

Other business types in Davis County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many salons, barbers and spas are in Davis County, IA?

There are 7 salons, barbers and spas on map listings in Davis County as of September 2026. One of them (14%) is a chain location. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Davis County: counts under 3 are left out. Official counts list 26 one-person businesses without payroll.

How much do households in Davis County, IA spend on personal care products and services?

About $3.1M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 7 salons, barbers and spas on map listings, it comes to $443K per business. It is estimated from the incomes of the 3,201 households in Davis County and national spending patterns by income.

How does Davis County, IA compare with the U.S. for salons, barbers and spas?

Davis County has 21.9 salons, barbers and spas per 10,000 households, 54% below the U.S. rate of 47.2. Spending per business is $443K, 2.1 times the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Davis County would have about 15, against 7 on map listings.

How fast is Davis County, IA growing?

Population estimates put Davis County at 9,230 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 3,201 households. Median household income in Davis County is $77,194, 4% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Davis County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in Davis County

Screening a site or an acquisition in Davis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Davis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.