County profile · Rhode Island
Kent County, RI market data
Population, household spending and competition for 56 business types in Kent County, each scored against other counties.
- Population, 2025
- 173,495
- +1.8% since 2020
- Households
- 72,839
- Median household income
- $94,345
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $366,100
- Jobs located here
- 79,114
- Highest market score
- 86
- Grocery stores, #96 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Kent County by name and distance, and the households and spending within reach. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 173,495 people live in Kent County, in 72,839 households. Population estimates put the population change in Kent County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The median household income in Kent County is $94,345 a year, 17% above the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kent County spend the most on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and the least on pets (78).
The highest Groundwork market scores in Kent County are for grocery stores (86), grocery and convenience stores (82) and convenience stores (76). Kent County ranks #96 of 2,070 scored counties for grocery stores.
Kent County is part of the Providence-Warwick metro area. For its number of households, Kent County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (86% above the U.S. rate) and the fewest for grocery stores (37% below the U.S. rate).
All 56 business types in Kent County
Highest Groundwork market score first. Each score compares Kent County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 86 | #96 of 2,070 | 31 | 4.3 | $16.7M | 179 | 18 |
| Grocery and convenience stores | 82 | #144 of 2,402 | 103 | 14.1 | $5M | 148 | 35 |
| Convenience stores | 76 | #276 of 2,261 | 53 | 7.3 | $9.7M | 124 | 17 |
| Fast food and sandwich shops | 70 | #357 of 2,222 | 76 | 10.4 | $4.2M | 136 | 137 |
| Chiropractors | 66 | #309 of 1,490 | 32 | 4.4 | $2.9M | 123 | 16 |
| Electricians | 65 | #240 of 1,160 | 16 | 2.2 | $15.5M | 129 | 60 |
| Funeral homes | 65 | #354 of 1,472 | 14 | 1.9 | $780K | 115 | 9 |
| Tire shops | 65 | #394 of 1,530 | 19 | 2.6 | $3.5M | 141 | 10 |
| Roofing and gutters | 64 | #279 of 1,177 | 28 | 3.8 | $8.8M | 104 | 15 |
| Clothing and shoe stores | 64 | #547 of 2,087 | 101 | 13.9 | $1.8M | 139 | 47 |
| Child care and preschools | 62 | #478 of 1,611 | 41 | 5.6 | $1.2M | 119 | 54 |
| Home repair trades | 58 | #656 of 2,057 | 93 | 12.8 | $2.7M | 109 | 170 |
| Pizza | 57 | #758 of 2,090 | 75 | 10.3 | $4.2M | 83 | 137 |
| HVAC and plumbing | 56 | #634 of 1,707 | 49 | 6.7 | $5M | 106 | 95 |
| Gas stations | 56 | #900 of 2,358 | 60 | 8.2 | $2.5M | 107 | 66 |
| Property management | 54 | #378 of 910 | 23 | 3.2 | Index only | 110 | 44 |
| Sit-down restaurants | 53 | #1,039 of 2,405 | 415 | 57.0 | $761K | 115 | 167 |
| Restaurants and cafes | 53 | #1,053 of 2,405 | 766 | 105.2 | $412K | 111 | 380 |
| Spas and skin care | 52 | #819 of 1,769 | 81 | 11.1 | $976K | 111 | 18 |
| Clothing, shoes and laundry | 52 | #1,061 of 2,210 | 180 | 24.7 | $993K | 113 | 72 |
| House cleaning | 51 | #392 of 847 | 16 | 2.2 | $6.3M | 98 | 41 |
| Real estate agents and brokers | 50 | #1,066 of 2,176 | 245 | 33.6 | Index only | 105 | 55 |
| Landscaping and lawn care | 49 | #721 of 1,493 | 37 | 5.1 | $2.7M | 93 | 114 |
| Yoga, Pilates and fitness studios | 48 | #417 of 777 | 17 | 2.3 | $4.6M | 112 | 36 |
| Barbershops | 47 | #782 of 1,356 | 45 | 6.2 | $1.8M | 93 | 7 |
| Coffee shops and cafes | 47 | #1,133 of 2,063 | 82 | 11.3 | $3.9M | 104 | 76 |
| Gyms | 46 | #1,056 of 1,792 | 71 | 9.7 | $1.1M | 84 | 36 |
| Oil change and quick lube | 43 | #316 of 479 | 7 | 1.0 | $9.6M | 70 | 5 |
| Dentists and orthodontists | 43 | #1,193 of 1,886 | 89 | 12.2 | $1.1M | 107 | 68 |
| Real estate | 43 | #1,477 of 2,229 | 327 | 44.9 | Index only | 99 | 142 |
| Dry cleaners | 42 | #333 of 507 | 13 | 1.8 | $13.8M | 88 | 13 |
| Optometrists and eye care | 42 | #868 of 1,302 | 37 | 5.1 | $2.5M | 81 | 16 |
| Lawn, cleaning and pest control | 42 | #1,170 of 1,771 | 70 | 9.6 | $1.4M | 86 | 165 |
| Car washes and detailing | 41 | #953 of 1,451 | 27 | 3.7 | $2.5M | 99 | 20 |
| Auto repair shops | 41 | #1,595 of 2,378 | 163 | 22.4 | $412K | 93 | 86 |
| Auto repair and car care | 41 | #1,597 of 2,401 | 258 | 35.4 | $260K | 97 | 126 |
| Primary care and pediatrics | 40 | #1,156 of 1,656 | 75 | 10.3 | $1.3M | 70 | 112 |
| Hair salons | 40 | #1,658 of 2,339 | 216 | 29.7 | $366K | 85 | 65 |
| Bakeries and dessert shops | 39 | #1,329 of 1,889 | 92 | 12.6 | $3.4M | 83 | 80 |
| Gyms, studios and classes | 39 | #1,524 of 2,088 | 150 | 20.6 | $517K | 78 | 64 |
| Laundromats | 38 | #533 of 785 | 21 | 2.9 | $8.5M | 68 | 12 |
| Nail salons | 38 | #994 of 1,328 | 63 | 8.6 | $1.3M | 75 | 25 |
| Pest control | 37 | #525 of 699 | 17 | 2.3 | $5.9M | 58 | 10 |
| Salons, barbers and spas | 37 | #1,864 of 2,385 | 415 | 57.0 | $191K | 90 | 117 |
| Martial arts and dance studios | 36 | #1,023 of 1,334 | 62 | 8.5 | $1.3M | 62 | 28 |
| Physical therapy | 36 | #1,086 of 1,422 | 55 | 7.6 | $1.7M | 71 | 36 |
| Doctors, dentists and clinics | 36 | #1,855 of 2,394 | 674 | 92.5 | $139K | 91 | 253 |
| Insurance agencies | 35 | #1,655 of 2,272 | 112 | 15.4 | $1.1M | 85 | 64 |
| Mortgage brokers and lenders | 33 | #740 of 887 | 57 | 7.8 | Index only | 63 | 24 |
| Collision repair and body shops | 31 | #1,086 of 1,327 | 33 | 4.5 | $2M | 66 | 26 |
| Veterinarians | 31 | #1,182 of 1,485 | 30 | 4.1 | $1.7M | 63 | 25 |
| Pet stores | 28 | #811 of 974 | 20 | 2.7 | $2.6M | 57 | 7 |
| Pet businesses | 22 | #2,073 of 2,200 | 108 | 14.8 | $479K | 55 | 58 |
| Pet grooming and boarding | 17 | #1,396 of 1,461 | 49 | 6.7 | $1.1M | 41 | 26 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $94M | Too few | 5 |
Household spending in Kent County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $67.2M | $922 | 96 |
| Gasoline and other fuels | $152.5M | $2,093 | 81 |
| Food away from home | $315.7M | $4,334 | 106 |
| Groceries | $516.4M | $7,089 | 112 |
| Personal care products and services | $79.1M | $1,086 | 108 |
| Child care and other personal services | $49M | $673 | 116 |
| Memberships, classes and admissions | $77.6M | $1,065 | 108 |
| Medical and dental services | $94M | $1,290 | 100 |
| Pets | $51.7M | $710 | 78 |
| Clothing, shoes and related services | $178.8M | $2,455 | 119 |
| Vehicle insurance | $119.1M | $1,636 | 84 |
| Home repairs, maintenance and insurance | $247.3M | $3,395 | 113 |
| Lawn care, cleaning and other household services | $100.7M | $1,382 | 98 |
| Rent and homeowner costs | $1.4B | $19,215 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kent County
- Population, 2025 estimate
- 173,495+1.8% since 2020
- Households
- 72,839
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 169 sq. mi.
- People per square mile
- 1,017
- Median household income
- $94,345+28.3% vs. 2015–2019, before inflation
- Average household income
- $119,389
- Median home value
- $366,100
- Jobs located here
- 79,114
- Daytime population
- 158,826Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Rhode Island 4
- Bristol County, RI50,490 people
- Providence County, RI664,854 people
- Newport County, RI84,657 people
- Washington County, RI130,344 people
Questions
How fast is Kent County, RI growing?
Population estimates put Kent County at 173,495 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 72,839 households. Against the 2015–2019 survey, median household income rose 28.3%, before inflation.
How much do households in Kent County, RI spend?
Households in Kent County spend about $1.4B a year on rent and homeowner costs, $516.4M on groceries and $315.7M on food away from home. Relative to the U.S., household spending in Kent County runs highest on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and lowest on pets (78).
Which business types have the highest market scores in Kent County, RI?
Of the business types scored in Kent County, grocery stores (86), grocery and convenience stores (82) and convenience stores (76) have the highest Groundwork market scores. For grocery stores, that ranks #96 of 2,070 scored counties.
How does Kent County, RI compare with the U.S.?
Median household income in Kent County is $94,345, 17% above the U.S. median of $80,734. The population rose 1.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $366,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (86% above the U.S. rate) and lowest for grocery stores (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Kent County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Rhode Island · Every U.S. market · How we measure
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.