Real estate · County · California
Real estate agents and brokers in Santa Barbara County, CA
The real estate agents and brokers in Santa Barbara County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,901 of 2,176 scored counties
#43 of 55 scored counties in California
- Listings
- 568
- 20 chain locations (4%)
- Official establishments
- 242
- +15.2% since 2019
- Household spending a year
- $3B
- On rent and homeowner costs · $19,884 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 38.0
- 24% above the U.S.
- Population, 2025
- 442,065
- −1.4% since 2020
See the real estate agents and brokers around any address in Santa Barbara County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Barbara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Santa Barbara County has a Groundwork market score of 34 (lower middle): #1,901 of 2,176 scored counties and #43 of 55 scored counties in California. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 568 real estate agents and brokers in Santa Barbara County. Chain locations make up 4% of them, against 4% across the U.S. Per 10,000 households, that is 38.0, 24% above the U.S. rate of 30.6.
At $19,884 per household (19% above the U.S. average), households in Santa Barbara County spend about $3B a year on rent and homeowner costs. Housing spending per office is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Santa Barbara County was 242 in 2023, up 15.2% from 2019. That is one for every 618 households, against one for every 788 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.4M have gone to businesses classed as offices of real estate agents and brokers in Santa Barbara County. Between 2020 and 2025, the population of Santa Barbara County declined 1.4%, against +3.1% for the U.S.
How Santa Barbara County compares
The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Santa Barbara County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.0 | 38.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 96 | 96 | 100 |
| Households per official establishment | 618 | 601 | 788 |
| Official establishment growth, 2019–2023 | +15.2% | +17.3% | +20.1% |
| Population growth, 2020–2025 | −1.4% | −0.4% | +3.1% |
| Spending per household on rent and homeowner costs | $19,884 | $19,977 | $16,661 |
| Median household income | $98,161 | $99,122 | $80,734 |
| Groundwork market score | 34 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 210 → 242+15.2% over the period
- Employees, 2023
- 360
- Annual payroll, 2023
- $37.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 56820 chain locations
- Listings at the U.S. rate for this spending
- 546The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.4M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Santa Barbara County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Barbara County
- Population, 2025 estimate
- 442,065−1.4% since 2020
- Households
- 149,608
- Median age
- 37.4
- Homes lived in by their owners
- 52%
- Vehicles per household
- 2.0
- Land area
- 2,734 sq. mi.
- People per square mile
- 162
- Median household income
- $98,161+31.5% vs. 2015–2019, before inflation
- Average household income
- $140,895
- Median home value
- $790,700
- Jobs located here
- 193,212
- Daytime population
- 452,081Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Barbara County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Santa Barbara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across California
Every California market ranked →The highest-scoring counties in California for real estate agents and brokers, numbered among those based in California, with Santa Barbara County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 88 | 23 | 8.0 | 397 | +8.2% | #2 of 2,176 |
| 2Kings County, CA | 70 | 64 | 14.5 | 214 | +1.0% | #213 of 2,176 |
| 3Colusa County, CA | 69 | 8 | 10.6 | 299 | −0.1% | #236 of 2,176 |
| 4Merced County, CA | 69 | 158 | 18.4 | 166 | +5.1% | #253 of 2,176 |
| 5Glenn County, CA | 65 | 14 | 14.3 | 212 | −2.6% | #354 of 2,176 |
| 6Madera County, CA | 65 | 105 | 23.1 | 140 | +7.4% | #370 of 2,176 |
| 7Tulare County, CA | 62 | 270 | 18.9 | 167 | +2.4% | #484 of 2,176 |
| 8Inyo County, CA | 61 | 12 | 14.9 | 215 | −4.4% | #511 of 2,176 |
| 9Tehama County, CA | 61 | 47 | 19.0 | 160 | −1.7% | #528 of 2,176 |
| 10Kern County, CA | 60 | 572 | 20.1 | 156 | +2.3% | #565 of 2,176 |
| 43Santa Barbara County, CA | 34 | 568 | 38.0 | 96 | −1.4% | #1,901 of 2,176 |
Other business types in Santa Barbara County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate30
- Real estate agents and brokers34
- Property management28
- Mortgage brokers and lenders35
- Home inspectors64
Funeral services
Questions
How many real estate agents and brokers are in Santa Barbara County, CA?
Santa Barbara County has 568 real estate agents and brokers on map listings as of September 2026. 20 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 242 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 15.2% from 2019.
How much do households in Santa Barbara County, CA spend on rent and homeowner costs?
About $3B a year, or $19,884 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). For the 568 real estate agents and brokers on map listings, housing spending per office is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 149,608 households in Santa Barbara County and national spending patterns by income.
How does Santa Barbara County, CA compare with the U.S. for real estate agents and brokers?
Santa Barbara County has 38.0 real estate agents and brokers per 10,000 households, 24% above the U.S. rate of 30.6. The index of housing spending per office is 96, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Santa Barbara County would have about 546, against 568 on map listings. There is one business with payroll in the industry for every 618 households, against one for every 788 across the U.S. The official count rose 15.2% from 2019 to 2023, against +20.1% for the U.S.
How fast is Santa Barbara County, CA growing?
Population estimates put Santa Barbara County at 442,065 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 149,608 households. The median household income in Santa Barbara County is $98,161 a year, 22% above the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Barbara County scores 34 for real estate agents and brokers (lower middle), #1,901 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Barbara County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Santa Barbara County
Screening a site or an acquisition in Santa Barbara County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Barbara County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.