Groundwork

Food and drink · County · California

Coffee shops and cafes in Santa Barbara County, CA

Competitor counts, household spending and official business counts for coffee shops and cafes in Santa Barbara County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #1,683 of 2,063 scored counties
#36 of 55 scored counties in California

Listings
236
79 chain locations (33%)
Official establishments
152
All snack and nonalcoholic beverage bars · −8.4% since 2019
Household spending a year
$677.9M
On food away from home · $4,531 a household
Spending per listing
$2.9M
22% below the U.S.
Listings per 10k households
15.8
44% above the U.S.
Population, 2025
442,065
−1.4% since 2020

See the coffee shops and cafes around any address in Santa Barbara County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Barbara County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Santa Barbara County scores 32 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #1,683 of 2,063 scored counties and #36 of 55 scored counties in California. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 236 coffee shops and cafes in Santa Barbara County. 79 of them (33%) are chain locations, against 39% across the U.S. That comes to 15.8 for every 10,000 households, 44% above the U.S. rate of 11.0.

Households in Santa Barbara County spend about $677.9M a year on food away from home, or $4,531 per household, 11% above the U.S. average. That works out to $2.9M per cafe, 22% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in Santa Barbara County was 152 in 2023, down 8.4% from 2019. That is one for every 984 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 3 SBA-backed loans worth $505K have gone to businesses classed as snack and nonalcoholic beverage bars in Santa Barbara County. Population estimates show Santa Barbara County declined 1.4% from 2020 to 2025, against +3.1% for the U.S.

How Santa Barbara County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Santa Barbara County, CA compared with California and the U.S.
MeasureSanta Barbara CountyCaliforniaU.S.
Listings per 10k households15.814.811.0
Spending per listing$2.9M$3.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)9841,0101,518
Official establishment growth, 2019–2023−8.4%+13.5%+24.3%
Population growth, 2020–2025−1.4%−0.4%+3.1%
Spending per household on food away from home$4,531$4,559$4,070
Median household income$98,161$99,122$80,734
Groundwork market score3232

Official counts and lending

Businesses

Official establishments, 2019 to 2023
166 → 152All snack and nonalcoholic beverage bars · −8.4% over the period
Employees, 2023
1,980
Annual payroll, 2023
$52.4M
One-person businesses, 2023
10All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
23679 chain locations
Listings at the U.S. rate for this spending
183The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$505K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Santa Barbara County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Santa Barbara County

Population, 2025 estimate
442,065−1.4% since 2020
Households
149,608
Median age
37.4
Homes lived in by their owners
52%
Vehicles per household
2.0
Land area
2,734 sq. mi.
People per square mile
162
Median household income
$98,161+31.5% vs. 2015–2019, before inflation
Average household income
$140,895
Median home value
$790,700
Jobs located here
193,212
Daytime population
452,081Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Santa Barbara County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Santa Barbara County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across California

Every California market ranked →

The highest-scoring counties in California for coffee shops and cafes, numbered among those based in California, with Santa Barbara County marked.

Top counties in California

Counties in California ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA80217.3$5.2M+8.2%#110 of 2,063
2San Benito County, CA632210.7$4.6M+8.6%#503 of 2,063
3Madera County, CA61367.9$4.8M+7.4%#562 of 2,063
4Contra Costa County, CA594009.7$5.4M+0.3%#638 of 2,063
5Solano County, CA5815710.0$4.5M+0.6%#690 of 2,063
6San Joaquin County, CA5825810.5$4.1M+5.5%#699 of 2,063
7Merced County, CA56748.6$4.1M+5.1%#777 of 2,063
8Riverside County, CA5683710.8$4M+5.0%#779 of 2,063
9Kern County, CA502729.5$3.9M+2.3%#998 of 2,063
10Placer County, CA5025115.9$3.1M+8.9%#1,017 of 2,063
36Santa Barbara County, CA3223615.8$2.9M−1.4%#1,683 of 2,063

Other business types in Santa Barbara County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Santa Barbara County, CA?

There are 236 coffee shops and cafes on map listings in Santa Barbara County as of September 2026. 79 of them (33%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 152 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, down 8.4% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 10 one-person businesses have no payroll, by official counts.

How much do households in Santa Barbara County, CA spend on food away from home?

About $677.9M a year, or $4,531 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 236 coffee shops and cafes on map listings, it comes to $2.9M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 149,608 households in Santa Barbara County and national spending patterns by income.

How does Santa Barbara County, CA compare with the U.S. for coffee shops and cafes?

Santa Barbara County has 15.8 coffee shops and cafes per 10,000 households, 44% above the U.S. rate of 11.0. Spending per cafe is $2.9M, 22% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Santa Barbara County would have about 183, against 236 on map listings. There is one business with payroll in the industry for every 984 households, against one for every 1,518 across the U.S. The official count fell 8.4% from 2019 to 2023, against +24.3% for the U.S.

How fast is Santa Barbara County, CA growing?

Population estimates put Santa Barbara County at 442,065 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 149,608 households. The median household income in Santa Barbara County is $98,161 a year, 22% above the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Barbara County scores 32 for coffee shops and cafes (lower middle), #1,683 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Santa Barbara County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Santa Barbara County

Screening a site or an acquisition in Santa Barbara County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Santa Barbara County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.