Food and drink · County · Utah
Pizza places in Rich County, UT
The pizza places in Rich County, UT, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- 11
- All limited-service restaurants
- Household spending a year
- $3.5M
- On food away from home · $3,739 a household
- Spending per listing
- $690K
- 86% below the U.S.
- Listings per 10k households
- 54.2
- 6.8 times the U.S.
- Population, 2025
- 2,687
- +7.4% since 2020
See the pizza places around any address in Rich County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rich County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 pizza places in Rich County. Chain locations make up 40% of them, against 58% across the U.S. That comes to 54.2 for every 10,000 households, 6.8 times the U.S. rate of 8.0.
At $3,739 per household (8% below the U.S. average), households in Rich County spend about $3.5M a year on food away from home. Spread across 5 pizza places, that is $690K per pizza place, 86% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Rich County was 11 in 2023. That is one for every 84 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 2 SBA-backed loans worth $862K have gone to businesses classed as limited-service restaurants in Rich County.
Population estimates put the population change in Rich County from 2020 to 2025 at +7.4%, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Rich County compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rich County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 54.2 | 7.1 | 8.0 |
| Spending per listing | $690K | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 84 | 402 | 478 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +6.1% |
| Population growth, 2020–2025 | +7.4% | +7.8% | +3.1% |
| Spending per household on food away from home | $3,739 | $4,339 | $4,070 |
| Median household income | $79,009 | $95,166 | $80,734 |
| Groundwork market score | Not scored | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 11All limited-service restaurants
- Employees, 2023
- 37
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 1The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $862K
SBA-backed loans to businesses classed as limited-service restaurants in Rich County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Rich County
- Population, 2025 estimate
- 2,687+7.4% since 2020
- Households
- 923
- Median age
- 41.5
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.5
- Land area
- 1,029 sq. mi.
- People per square mile
- 3
- Median household income
- $79,009
- Average household income
- $89,694
- Median home value
- $334,600
- Jobs located here
- 880
- Daytime population
- 2,551Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rich County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Rich County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Utah
Every Utah market ranked →The highest-scoring counties in Utah for pizza places, numbered among those based in Utah, with Rich County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tooele County, UT | 85 | 15 | 6.3 | $7.1M | +19.2% | #40 of 2,090 |
| 2Wasatch County, UT | 77 | 10 | 7.8 | $6.4M | +9.9% | #136 of 2,090 |
| 3Box Elder County, UT | 74 | 11 | 5.6 | $7M | +12.7% | #188 of 2,090 |
| 4Uintah County, UT | 72 | 5 | 4.1 | $9M | +7.3% | #235 of 2,090 |
| 5Weber County, UT | 72 | 54 | 5.7 | $7.2M | +5.8% | #242 of 2,090 |
| 6Utah County, UT | 69 | 146 | 7.2 | $6.2M | +14.5% | #336 of 2,090 |
| 7Davis County, UT | 66 | 90 | 7.8 | $6M | +4.8% | #439 of 2,090 |
| 8Salt Lake County, UT | 65 | 269 | 6.3 | $7M | +2.9% | #468 of 2,090 |
| 9Cache County, UT | 61 | 33 | 7.4 | $5.3M | +8.5% | #615 of 2,090 |
| 10Washington County, UT | 60 | 56 | 8.0 | $5M | +17.4% | #646 of 2,090 |
| Rich County, UT | Not scored | 5 | 54.2 | $690K | +7.4% |
Other business types in Rich County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Rich County, UT?
Rich County has 5 pizza places on map listings as of September 2026. 2 of them (40%) are chain locations. The listings count pizza restaurants. Official counts show 11 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Rich County, UT spend on food away from home?
About $3.5M a year, or $3,739 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 5 pizza places on map listings, it comes to $690K per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 923 households in Rich County and national spending patterns by income.
How does Rich County, UT compare with the U.S. for pizza places?
Rich County has 54.2 pizza places per 10,000 households, 6.8 times the U.S. rate of 8.0. Spending per pizza place is $690K, 86% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Rich County would have about 1, against 5 on map listings. There is one business with payroll in the industry for every 84 households, against one for every 478 across the U.S.
How fast is Rich County, UT growing?
Population estimates put Rich County at 2,687 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 923 households. The median household income in Rich County is $79,009 a year, 2% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rich County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Rich County
Screening a site or an acquisition in Rich County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rich County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.